#MarketingShake -Dario Straschnoy - Math Men o Mad Men

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Dario Straschnoy, socio de Carlos y Dario en #MarketingShake, by amdia. www.amdia.org.ar/marketingshake

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#MarketingShake -Dario Straschnoy - Math Men o Mad Men

  1. 1. Math Men o Mad Men CarlosyDario.com Darío Straschnoy
  2. 2. “Patinar hacia donde va a estar la pelota, no hacia donde ha estado”. Wayne Gretzky
  3. 3. MATH MEN O MAD MEN
  4. 4. “The days in which creatives ruled have gone.” “Advertising is now as much about Maths Men as Mad Men”. “the medium, or media has become ‘more important´ than the message.” “‘Mad Men’s’ Don Draper would be perplexed by today’s advertising world and its shift in focus towards ‘Math Men´and data-driven advertising.”
  5. 5. “A comfort zone is a beautiful place, but nothing ever grows there.” Anónimo.
  6. 6. Company Spot Advertising Agency Budweiser Puppy Love Anomaly Doritos Cowboy Kid Goodby Silverstein & Part. Omnicom Budweiser Hero's Welcome Anomaly Doritos Time Machine Goodby Silverstein & Part. Omnicom Radio Shack Phone Call GSD&M Omnicom Hyundai Sixth Sense Innocean General Mills Cheerios Gracie Saatchi & Saatchi Publicis Microsoft Technology in house Coca Cola Going All the Way Wieden+Kennedy Pepsi Soundcheck Mekanism TOP TEN - Ad Meter TOP TEN - Ad Meter Company Spot Advertising Agency Budweiser Horse and trainer reunited DDB Omnicom Tide Miracle Stain Saatchi & Saatchi Publicis RAM Farmers The Richards Group Doritos Fashionista Dad Goodby Silverstein & Part. Omnicom JEEP Families waiting The Richards Group Kia Space Babies David&Goliath Doritos Goat 4 Sale Goodby Silverstein & Part. Omnicom NFL Deion Sanders returns in house Hyundai Kid assembles team Innocean Audi Prom Venables Bell & Part.
  7. 7. ¿Math o Mad? No existe esta oposición.
  8. 8. Hasta el día de hoy no conozco una herramienta efectiva que mida la piel de gallina, las lágrimas o las sonrisas.
  9. 9. Para que te hagan click no alcanza con los datos que tengas de las personas. Le tenés que dar algo a cambio.
  10. 10. Hay dos razones que sostienen que no hay mejor tiempo para la creatividad: cada día es más difícil captar la atención. lo que se puede lograr si se consigue, es increíble.
  11. 11. Hay millones de formatos y posibilidades a la hora de comunicar.
  12. 12. Pluralidad, multiplicación, cientos de opciones en medios CAOS
  13. 13. Mobile Social Display Fuente: Luma Partners 2014
  14. 14. The Magic of Flying - Case
  15. 15. com­Score data
  16. 16. period, March 1, 2013–April 30, 2014. 1 Kobe vs. Messi: The Selfie Shootout - Turkish Airlines VIEWS IN 2013-2014 137,471,0 78 2 YouTube Rewind: What Does 2013 Say? - YouTube VIEWS IN 2013-2014 96,471,511 3 FIRST KISS- Wren VIEWS IN 2013-2014 81,368,844 4 Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6) VIEWS IN 2013-2014 72,237,774 5 Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more VIEWS IN 2013-2014 55,793,260 6 Budweiser Super Bowl XLVIII Commercial -- "Puppy Love" VIEWS IN 2013-2014 50,345,059 7 Labels Against Women | #ShineStrong Pantene VIEWS IN 2013-2014 46,182,948 8 Google Zeitgeist | Here's to 2013 VIEWS IN 2013-2014 31,356,432 9 Most Shocking Second a Day Video - Save the Children UK VIEWS IN 2013-2014 30,206,406 10 Yalın - Keyfi Yolunda, Aşkı Sonunda - Cornetto Turkey VIEWS IN 2013-2014 29,829,294
  17. 17. No hay mejor momento para trabajar en comunicación que ahora.
  18. 18. #MarketingShak e

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