B2 B B2 C Web 2.0 From Conversation To Communication V2

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B2 B B2 C Web 2.0 From Conversation To Communication V2

  1. 1. Web 2.0: From Communication to Conversation
  2. 2. June 2008
  3. 3. Friend or foe?
  4. 4. Friend or foe?
  5. 5. Friend or foe?
  6. 6. Friend or foe?
  7. 7. Internet usage www.daemondigital.com © Daemon Group 2008 Global web population exceeds 1.3 billion Mobile phone subscribers by 2010 – 4 billion
  8. 8. Time taken to penetrate to 50 million users www.daemondigital.com © Daemon Group 2008 Radio TV Web 13 years 38 years 4 years
  9. 9. www.daemondigital.com © Daemon Group 2008 The corporate website is where good content goes to die .
  10. 10. Web 2.0 and social media www.daemondigital.com © Daemon Group 2008
  11. 11. What are the main Web 2.0 applications <ul><li>Blogs </li></ul><ul><li>Mashups </li></ul><ul><li>Podcasting </li></ul><ul><li>RSS </li></ul><ul><li>Social networking </li></ul><ul><li>Widgets/gadget </li></ul><ul><li>Wikis </li></ul>www.daemondigital.com © Daemon Group 2008
  12. 12. Four categories of online social networks* www.daemondigital.com © Daemon Group 2008 PEOPLE BASED Linkedin SPECIAL INTEREST Wikipedia VIRTUAL WORLDS Second Life CONTENT BASED YouTube *Source: Datamonitor analysis, 2008
  13. 13. www.daemondigital.com © Daemon Group 2008
  14. 14. www.daemondigital.com © Daemon Group 2008 There are 37 million registered users of Facebook
  15. 15. www.daemondigital.com © Daemon Group 2008 There are 106 million registered users of MySpace
  16. 16. www.daemondigital.com © Daemon Group 2008 If MySpace were a country it would be the 11 th largest in the world (between Japan and Mexico)
  17. 17. www.daemondigital.com © Daemon Group 2008 The average MySpace page is visited 30 times each day
  18. 18. www.daemondigital.com © Daemon Group 2008 Globally one new blog is created every second of every day
  19. 19. www.daemondigital.com © Daemon Group 2008 STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit
  20. 20. www.daemondigital.com © Daemon Group 2008
  21. 21. Digital natives and digital immigrants www.daemondigital.com © Daemon Group 2008
  22. 22. www.daemondigital.com © Daemon Group 2008 77% of 16-29 years olds would rather live without TV than live without the internet New Paradigm, 2008 Image: Terry’s Chop Shop
  23. 23. Share of population which uses social networking www.daemondigital.com © Daemon Group 2008
  24. 24. Digital engagement strategy www.daemondigital.com © Daemon Group 2008 © Daemon Group 2008
  25. 25. www.daemondigital.com © Daemon Group 2008
  26. 26. www.daemondigital.com © Daemon Group 2008
  27. 27. Digital engagement strategy www.daemondigital.com © Daemon Group 2008 © Daemon Group 2008
  28. 28. People use social media to improve their lives* <ul><li>Convenience </li></ul><ul><ul><li>66% research product purchases </li></ul></ul><ul><li>Health </li></ul><ul><ul><li>61% research health related issues </li></ul></ul><ul><li>Connectivity </li></ul><ul><ul><li>40% use social networking to make new friends </li></ul></ul><ul><ul><li>95% communicate with friends every time they go online </li></ul></ul><ul><ul><li>53% get to know people better online </li></ul></ul><ul><ul><li>51% are more open on Instant Messenger </li></ul></ul>www.daemondigital.com © Daemon Group 2008 *Source: Circuits of Cool/Digital Playground, July 2007
  29. 29. www.daemondigital.com © Daemon Group 2008 So how can your organisation go from Communication to Conversation using the participative web?
  30. 30. www.daemondigital.com © Daemon Group 2008
  31. 33. www.daemondigital.com © Daemon Group 2008
  32. 35. www.daemondigital.com © Daemon Group 2008
  33. 36. www.daemondigital.com © Daemon Group 2008
  34. 38. www.daemondigital.com © Daemon Group 2008
  35. 39. www.daemondigital.com © Daemon Group 2008
  36. 40. www.daemondigital.com © Daemon Group 2008
  37. 41. www.daemondigital.com © Daemon Group 2008
  38. 42. www.daemondigital.com © Daemon Group 2008
  39. 43. www.daemondigital.com © Daemon Group 2008
  40. 44. www.daemondigital.com © Daemon Group 2008
  41. 45. www.daemondigital.com © Daemon Group 2008 93% of Chinese kids aged under 14 have at least one friend online that they have never actually met
  42. 46. What’s your favourite thing? www.daemondigital.com © Daemon Group 2008
  43. 47. www.daemondigital.com © Daemon Group 2008

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