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social media bootcamp at #ccme14


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Anne Marie Cunningham
Alireza Jalali (Canada)
Natalie Lafferty (UK)
Neil Mehta (USA)
Catherine Peirce (Canada)

Published in: Education, Technology, Business
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social media bootcamp at #ccme14

  1. 1. Social Media Bootcamp #SMB14 Dr. Anne Marie Cunningham (UK) Dr. Alireza Jalali (Canada) Natalie Lafferty (UK) Dr. Neil Mehta (USA) Catherine Peirce (Canada) #ccme14 #smb14 #MedEd Sponsored by:
  2. 2. Social Media Bootcamp What is social media? @amcunningham
  3. 3. Social Media Bootcamp @c_peirce I have a long standing interest in media literacy. The first part of my career was dedicated to developing media literacy tools for educators. M.A. (Mass Communication)
  4. 4. Social Media Bootcamp You will find me on: Twitter @c_peirce LinkedIn Groups • AAMC Social Media Compendium Working Group • #meded eLearning in Undergraduate Medical Education • Social Social Learning Management
  5. 5. Social Media Bootcamp Social Media Journey Associate Professor of Medicine and Director of Education Technology at Cleveland Clinic Lerner College of Medicine (CWRU)
  6. 6. Social Media Bootcamp The Social Media Journey
  7. 7. Social Media Bootcamp
  8. 8. Social Media Bootcamp
  9. 9. Photo by mkhmarketing - Creative Commons Attribution License Created with Haiku Deck
  10. 10. Social Media Bootcamp @nlafferty
  11. 11. Photo by teachingsagittarian - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck
  12. 12. Social Media Bootcamp My PLN Discovery & Sharing
  13. 13. Photo by nlafferty - Creative Commons Attribution-NonCommercial-ShareAlike License Created with Haiku Deck
  14. 14. Photo by WanderingtheWorld ( - Creative Commons Attribution-NonCommercial License with Haiku Deck
  15. 15. Social Media Bootcamp Social Media Bootcamp Alireza Jalali, MD Distinguished Teacher & Teaching Chair @ uOttawa Social Media Advisor @ RCPSC #DalMedEd@arjalali @arjalali #ccme14 #smb14
  16. 16. Social Media Bootcamp Je n’ai aucune affiliation (financière ou autre) avec une entreprise pharmaceutique, un fabricant d’appareils médicaux ou un cabinet de communication. I do not have an affiliation (financial or otherwise) with a pharmaceutical, medical device or communications organization.
  17. 17. Social Media Bootcamp
  18. 18. Social Media Bootcamp
  19. 19. Social Media Bootcamp Learn how to use Social Networks
  20. 20. Social Media Bootcamp
  21. 21. Social Media Bootcamp
  22. 22. Social Media Bootcamp Tweeting during conferences: educational or just another distraction? Alireza Jalali, Timothy Wood Medical Education; 47: 1129-1130, 2013 DOI: 10.1111/medu.12337 Analyzing Online Impact of Canadian Conference of Medical Education through Tweets Alireza Jalali, Timothy Wood Education In Medicine Journal, 5(3), Sept. 2013 doi:10.5959/eimj.v5i3.162
  23. 23. Social Media Bootcamp Anne Marie Cunningham @amcunningham
  24. 24. Social Media Bootcamp
  25. 25. Social Media Bootcamp Practitioner Educator Researcher
  26. 26. Social Media Bootcamp Everyday like a conference? Internet #meded
  27. 27. Social Media Bootcamp
  28. 28. Social Media Bootcamp What accounts do you need? Twitter Blog LinkedIn SlideShare Google/YouTube
  29. 29. Social Media Bootcamp LinkedIn
  30. 30. Social Media Bootcamp Who can we learn with? ? Students Other professional groups Regulators Industry Colleagues Clients
  31. 31. Social Media Bootcamp
  32. 32. Social Media Bootcamp Boundaries
  33. 33. Social Media Bootcamp Digital Footprints nothchandar/4282241642/
  34. 34. Social Media Bootcamp Perils and Pinnacles? m/
  35. 35. Social Media Bootcamp What are the rules?
  36. 36. Social Media Bootcamp
  37. 37. Social Media Bootcamp Balancing Closed Openness
  38. 38. Social Media Bootcamp Identity Relationships Power Control Trust Context
  39. 39. Social Media Bootcamp
  40. 40. Social Media Bootcamp Courtesy of Pacific Northwest National Laboratory. Pacific Northwest National Laboratory.
  41. 41. Social Media Bootcamp
  42. 42. Social Media Bootcamp Making networks work Be generous Think the best of people The emoticon is your friend
  43. 43. Social Media Bootcamp Scan of Institutional Policies and Guidelines for Social Media in Medical Education in Canada (@c_peirce) · Of the 17 Universities in Canada with a faculty of medicine, nine have guidelines for social media publically available online. · Fewer than half of these guidelines are associated with another official institutional policy such as Procedures on Sexual Harassment or a Student Code of Conduct. · All of the nine guidelines on social media are enthusiastic and encourage the use of social media. “Dalhousie embraces the use of social media by those involved in research, learning and teaching at the university.” Social Media Guidelines for Learning & Teaching and Researchers Approved by Senate, 2013-09-23 ·
  44. 44. Social Media Bootcamp The guidelines are typically associated with either standards for professionalism or highlight the use of social media as a mechanism for marketing and communication. “Ensure that all communications on the internet and social media are respectful and meet the same level of professionalism as would be expected in direct or other written communications with and about colleagues, instructors, learners, and patients”. PROFESSIONAL STANDARDS FOR LEARNERS1 AND FACULTY MEMBERS IN THE FACULTIES OF MEDICINE AND DENTISTRY AT THE UNIVERSITY OF BRITISH COLUMBIA · All of the guidelines published by a faculty of medicine stipulate caution about sharing information about patients “One of the core legal, ethical, and professional obligations that all have an obligation to patients/clients is to maintain their personal health information as confidential. There are many forms of online or electronic ommunication that may undermine this obligation…” Professionalism Online, University of Manitoba, Faculty of Medicine
  45. 45. Social Media Bootcamp · Five of the nine policies are aimed at Students or residents specifically, and only three highlight the use of social media in teaching and learning. 5. Social Media Use for Learning & Teaching 5.1 Why Use Social Media for Learning and Teaching? There are a number of reasons to use social media technologies in learning and teaching settings, including: Instructors can create a more student-centred learning environment in their courses. Students can create their own content and build their own meaning (constructivist pedagogy). Students and instructors can create communities of learning and practice to enhance learning. Students and instructors can share content and ideas that lead to more authentic learning contexts. Students and instructors can create personal learning environments and networks that contribute to a process of lifelong learning. Social media may facilitate critical discussion and analysis, and may facilitate group tasks. Social Media Guidelines for Learning & Teaching and Researchers Approved by Senate, 2013-09-23 dia%20Networking%20Guidelines.pdf
  46. 46. Social Media Bootcamp Several of the social media guidelines suggest conducting a personal audit to review your personal online footprint. McGill suggests: 1. Search your own name on the web and ensure that there is no inappropriate content associated with you online. 2. Subscribe to Google Alerts. This will keep you informed if any new public information is posted on the Internet about you. 3. Review the privacy settings of all your social media accounts. 4. Review your friend list on a regular basis. 5. Read through any blogs you have written, your tweets, and your profiles. Remove any posts that might be considered unprofessional/inappropriate. 6. Review your institutional guidelines and familiarize yourself with them. Ignorance is not an acceptable excuse for unprofessional behavior. Small Group Exercise - Track Your Digital Footprint
  47. 47. Social Media Bootcamp Let's Tweet!
  48. 48. Social Media Bootcamp
  49. 49. Social Media Bootcamp • @User – Short, Real Name, Photo • Direct Message • Reply Vs Mention #CCME13 #OB4 @arjalali #CCME14 #smb14
  50. 50. Social Media Bootcamp • # A hashtag is used to mark keywords or topics in a tweet. • Keep them short (120 - Max.140) • RT - MT • #MedEd, #HCSM, #HCSMCA, #HCLDR #CCME13 #OB4 @arjalali #CCME14 #smb14
  51. 51. Ali Jalali Twitter - @ARJalali Anne Marie Cunningham Twitter - @amcunnigham Natalie Lafferty Twitter - @nlafferty Follow us on Twitter – Make a tweet include #SMB14 Neil Mehta Twitter - @Neil_Mehta Catherine Peirce Twitter - @c_peirce
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  54. 54. Social Media Bootcamp Social Media in the Classroom ()
  55. 55. Using Twitter to teach Public Health to undergraduate medical students - #fluscenario
  56. 56. Social Media Bootcamp Origins of #fluscenario • Based on previous work by • Original scenarios written by Mr Alex Talbott and Dr Chloe Sellwood • Twitter chat with Social Media emphasis • Easy to tweak to student focus • We gave the option of using Twitter or a secure blog or email for responding
  57. 57. Social Media Bootcamp Purpose of #fluscenario • To introduce you to pandemic ‘flu and emergency planning • To develop an online learning conversation • (To understand there is more to public health than drinking water and inequalities) • (To understand how social media will influence your professional life)
  58. 58. Social Media Bootcamp Outline Phase 1 • Background • Preparation Phase 2 • Early outbreak • Communication and risk Phase 3 • Late outbreak • Prevention and mitigation Phase 4 • Wrap up • Lessons learned
  59. 59. Social Media Bootcamp What happened? • 2,987 Tweets using the hashtag #fluscenario • Contributions from staff, students, others • Mean number of Tweets per student was 13.8 (range 1-88). • Peak Twitter activity was in the first 12 hours, with >1,000 Tweets within 8 hours of launching the first scenario.
  60. 60. Social Media Bootcamp Evaluation • “did not understand the point of the exercise” • “waste of time” • “I enjoyed using twitter as a new way of teaching and I feel like I learnt a lot from the opportunity to discuss the flu scenario with my peers.”
  61. 61. Social Media Bootcamp View from the outside
  62. 62. What we’re doing next
  63. 63. Social Media Bootcamp Digital Curation in C21 – Cardiff University (@amcunningham)
  64. 64. Social Media Bootcamp Personal Professional Visitor Resident
  65. 65. Social Media Bootcamp Background • In CBL, students learn • Actively • Collaboratively • Students seek information relevant to the case from • Supporting sessions • Textbooks • Online sources • Each other • Our aims were therefore to: 1. support students with e-learning technologies that reflect the principles of the course 2. develop student digital literacies • Variety of tools used – used for online content curation
  66. 66. Social Media Bootcamp What is online content curation?
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  68. 68. Social Media Bootcamp Staff webpages
  69. 69. Social Media Bootcamp