Television Pitching Skills

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PowerPoints on Pitching Skills from the EO Teilifies freelancer session from Alec McPhedran of Skills Channel tv - a creative skills training company.

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Television Pitching Skills

  1. 1. Perfect Pitching Alec McPhedran Galway Freelancers March 2008
  2. 2. Workshop Aim <ul><li>The aim of the workshop is to develop and practice effective pitching technique </li></ul>
  3. 3. Developing Ideas <ul><li>Know the person </li></ul><ul><li>Know the company </li></ul><ul><li>What is the reason your are pitching to this person and this company? </li></ul><ul><li>Why make this programme? </li></ul>
  4. 4. Developing Creative Ideas <ul><li>Talent </li></ul><ul><li>Trends </li></ul><ul><li>Access </li></ul><ul><li>Watch TV </li></ul><ul><li>Know the slot </li></ul><ul><li>Look ahead </li></ul><ul><li>Intelligence </li></ul><ul><li>Intellectual Property (IP) </li></ul>
  5. 5. Ideas Into Action <ul><li>Invent ideas </li></ul><ul><li>Know the commissioners </li></ul><ul><li>Broadcaster facilities </li></ul><ul><li>What would the tag line say? </li></ul><ul><li>Production spend </li></ul><ul><li>Confidence and belief in your idea </li></ul><ul><li>Contacting the right channel </li></ul>
  6. 6. The First Contact <ul><li>Only email if you have been asked </li></ul><ul><li>Attend networking events </li></ul><ul><li>Consider co-production </li></ul><ul><li>Work through broadcasters commissioning sites </li></ul>
  7. 7. Main Broadcaster Considerations <ul><li>BBC funded by licence payers so public service remit </li></ul><ul><li>ITV need shows with wide commercial value </li></ul><ul><li>Channel 4 also need commercial revenue but also ‘innovative’ ideas </li></ul>
  8. 8. Overview of Pitching <ul><li>Be prepared </li></ul><ul><li>Have lots of ideas </li></ul><ul><li>Make the most of the time </li></ul><ul><li>Build your brand </li></ul><ul><li>Sell your capabilities </li></ul><ul><li>Even if it’s a ‘no’, leave them remembering you </li></ul>
  9. 9. Effective Pitching <ul><li>Plan for a full hour </li></ul><ul><li>Order and flow of the pitch </li></ul><ul><li>Research the commissioner </li></ul><ul><li>Try and be different – not wacky </li></ul><ul><li>If specialist, know your subject </li></ul><ul><li>Anticipate problems and respond positively </li></ul><ul><li>Funded development </li></ul>
  10. 10. Development Money <ul><li>Constant communication </li></ul><ul><li>Deliver on time and to the brief </li></ul><ul><li>Keep it simple and straight forward </li></ul>
  11. 11. Investing Development Money <ul><li>Talent trawls and casting </li></ul><ul><li>Contributors research </li></ul><ul><li>Developing proposals </li></ul><ul><li>Access to people and places </li></ul><ul><li>Research costs </li></ul><ul><li>Developing format and running order </li></ul><ul><li>Development of a clear production budget </li></ul>
  12. 12. Example £5000 Development Spend <ul><li>Talent trawl </li></ul><ul><li>Running order </li></ul><ul><li>Taster tape </li></ul><ul><li>Scenarios </li></ul><ul><li>Sample multi-media package including web and mobile </li></ul>
  13. 13. Closing Deals <ul><li>Agree follow up date for feedback </li></ul><ul><li>Pitch other ideas </li></ul><ul><li>Be realistic of the economics of scale </li></ul><ul><li>Thank or interest, ideas and time </li></ul><ul><li>Confirm next stages </li></ul>
  14. 14. The Editorial Specification <ul><li>Critical part of production </li></ul><ul><li>Worth the effort of working through properly </li></ul><ul><li>Be familiar with current Terms of Trade issues </li></ul><ul><li>Once signed – that’s it. </li></ul><ul><li>Place the first invoice </li></ul>
  15. 15. Terms of Trade <ul><li>Independent production companies retain the rights to their programmes. Check with PACT for current negotiations with broadcasters </li></ul>
  16. 16. UK Commissioning <ul><li>bbc.co.uk/commissioning </li></ul><ul><li>itv.com/about </li></ul><ul><li>channel4.com/corporate/ </li></ul><ul><li>4producers </li></ul><ul><li>five.tv/aboutfive/producersnotes </li></ul>
  17. 17. IP, Copyright and Patents <ul><li>World Intellectual Property Organisation </li></ul><ul><li>wipo.int </li></ul><ul><li>UK Patent Office </li></ul><ul><li>patent.gov.uk </li></ul>
  18. 18. Key Rules of Pitching a Programme <ul><li>Research the idea </li></ul><ul><li>Look for the unique factor </li></ul><ul><li>Develop the idea </li></ul><ul><li>Write the treatment </li></ul><ul><li>Research the market </li></ul><ul><li>Network </li></ul><ul><li>Prepare and work the pitch </li></ul>
  19. 20. Thank You Contact Details Alec McPhedran 07778 211 855 [email_address] www.mcphedran.co.uk

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