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thesisUsing an online gallery of SwatchWatches to gather individual dataon 30-years of watch design, ananalysis of materia...
data processingSwatch’s website supplies informationon every watch designed through theyears in a gallery-style archive. I...
SKYBALL CLEARANCE TOO UCCELLO NOTTURNO SUBERIN HAZY SKY TZAQUALLIWILD SAVANNAH MIXBA HOLLOW BANGLE OUT OF BOARDER FLORAL H...
analysis topicsinvestigation of style variation over 30 yearsSWATCH Watches are traditionally recognizedfor their unique d...
analysis topicsinvestigation of country-specific designsOn a global scale, SWATCH has business in 36countries. Additionally...
methodologyUltimately, the varying scales will unlikelysupport the overarching thesis as indi-vidual components. That bein...
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McMaster_SWATCH_Analysis_01

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McMaster_SWATCH_Analysis_01

  1. 1. thesisUsing an online gallery of SwatchWatches to gather individual dataon 30-years of watch design, ananalysis of materiality, product di-mensions, color, and overall ap-pearance will be doneto determinerelationships and evolutions in thedeisgn relative to the companiesgrowth. This examination will be con-sidered at varying scales dependingupon data processing and the in-tention of the specific investigation.
  2. 2. data processingSwatch’s website supplies informationon every watch designed through theyears in a gallery-style archive. Initialdata will be gathered and organizationin excel.step 1 step 2 step 3 step 4repeat
  3. 3. SKYBALL CLEARANCE TOO UCCELLO NOTTURNO SUBERIN HAZY SKY TZAQUALLIWILD SAVANNAH MIXBA HOLLOW BANGLE OUT OF BOARDER FLORAL HIGHCURTAIN IN THE SKYCRYSTAL SHINE CLEARANCE TOO KINDERCITY ROT PURPLE FRAISEAPPETIZER VANILLE KALIGRAFY STRAIGHT LIMEFOUR ATE TWELVE BLUE LOOSENESS LUCKYICON YOU BLACK IS BACK SPACE CHERRYPASTELITA SNOOZE ME UP FLOWER ORCHESTRA FLOWER ON OPTICALYOU MOD BLUEBERRY JAMSHAQ 34 ZAPPINGOLD DADDY REMEMBER 70TH WONDERLAKE LIGHT ME UP GREEN PETALSHAQ SUGGESTED34 TONES GOLDEN TWIG TIME IN BUZZINBLOOM AROUND SCRATCH & SLIDE / XTREME, VERBIERTAKE FLIGHT LINGERING GLISTENINGNIGHT LOST IN THE SOFIELD FRESH ! SCRATCH & SLIDENATURAL IRON STRAIGHT FORWARD BLUE FACE JARDIN RITMODHIVER DESENFRENADO TRIMENTOREDRUM XLARGE CORSO COMO BEAUTE NOIRE ROMANESQUE INTERGALACTIC CAT MOTHERS ROSESPINK BALLOONS BLACK SHEEP SILVERTOO WAISTLINE DIAMA FRENZIED PURPLE POETIC FLOWERSNI VU NI CONNU RACETRACK SEA WATER FIREPROOF MOKA VELVET SKIN CORSO COMOALONG THE STRIPES STRAIGHT ON TILE FUCHSIA FUNNY VILLAGE JEU DENFANT CUT SHOTFLIPPED OUT SAILING RACE FUCHSIA SQUID SCAPA MEETING THE PARALLELS MOUNTAINS SENTINELSUNDROP CHOC CAKE YELLOW SEABEDSQUID ALMOST BLACK BLEU DE GRISPOLITE JUST ENOUGH INTENSITY PAQUITAS DAY CASUAL SUIT 15 MINUTES TORACING NUMBERS EUSTOLOS BLUE BOLLYLOVE BLOWINGSQUID AWAY VENUSBEANSRED SQUALL VIOLET EPATHLO DIVACRUNCH OF LOVE ENYDROS URBAN LADYNORTHERN LIGHTS BLOOMING CHAIROPLANE GIRLYBLOOMING PARTY KRANAOS ATHENS 04 KIDS PATCHWORKDETERMINATE BLINDING DAY AUTOMN TINT GIVE A DOG THE BONE KALIMERA MOONBEANSBACK IN BLACK BLACK OR BLACK FROSTY SPELL MINIMOUSE COLD KISS SUGAR FREEVIRTUOSITY THEORATOS RALLY TRACK DRAGON CELEBRATION / BEIJING 03 GRUNGY MARSBEANSFREEZING SNOW VINYL HOUR GUSTY SET "SWISS COLLECTION" NISIS PINK LEMONADEARANCIONE DI SERA SEAQUAKE CIEL ETOILE PIUME DI GALLINA IOC CROISSANT CHAUD EMBEDDEDSTRONG BREEZE TENEBRES NUVOLA GRIGIA CHESSBOARD CIOCCOLATINO FLOWERYWILDLY DARK EMIR BLUSTERY A WAY TO THE STAR TO MUM FIORELLINAMECHANIC MOTION HAREBELL MOON TOFACE DAUGHTER ESSENCE PRINTANIERE SWEETIMEORIZONTAS CICLAMINO BLU MOON FACE SCALE IN BROWN DONT LEAF WINGME TOUCHTRYNG TRANG CORAL CHARM LANDNESS JINGLE JANGLE PERENNIAL BEAUTY APARATOSOTRYNG TRANG TASTY LANDNESS DADA TRACES VELVET DREAMS FEERED DUN JOURBLUE SPOTTER ONRACE TRACK FLAKY VELVET DREAMS FLOURISHBLACKSWIRL OF SAND SEA POWER OCEANLANE NUMBERSOCEANLANE EVERYWHERE TIME CLIP 3 HEARTS FOR YOUTWELVE ON SEAFIRE POWER PARADIS SUPERDIVA PUERTOBLEU AZUL KEEP ME WARMRAINSTORM CICLAMINO ROSA ELEGANT TOUCH DRAGON CELEBRATION GOLDEN CRY TOUCH OF BROWNSPORTY DOTS ESAGONALE KOOXTUN TIME FOR VIENNA SWEET SARONG JARDIN DORIENTDEVIL PARADISE CIEL ROUGE DEEP OLYMPIANIGHT MUSEUM LAUSANNE PERLE DE NACRE BARESKINDRAGON CELEBRATION/ BEIJING 03 CIEL OPHIDIAN CURTAROUGE METRAGEM WAVE IT DROPLINEINDIAN GIRL ARTIFICIAL ICE TILE LIGHT FLEURSBLUE DARTIFICE ENLACED WINTERSONGFRENCH LOVER CIEL CLAIR RED PILLOW BREEZY CORAZONBREEZY DE FUEGO FLAGRANTLE VENT EN POUPE CHOUETTE NOIRE ALU ME PSYCHEDELIC BLUDABLU VELOUTEEREDUNCHAINED PASSIONS DRAUGHTBOARD BEAM IN THE NIGHT PSYCHEDELIC SIMPLISSIMA PARALLELISMBLUEENCRISSIMA GENTLE BREEZE TWIRL NATURAL FLAVOUR TURQUOISIA RUBBER DUBLYING TREASURE HERCULEAN TWIRL DESTINATION JEANIUS DIVINGBLACK RISKCARAMEL COPPERTOPPING CURL TWIRL TAKERED MY HEART GRAPYFLOWER ELECTRICGRAPYFLOWER DANCEASK YOUR SWATCH JAMMED SILVER BROWN STRETCHY SUNDARI GROUNDDREAM LIGHTBE ON TIME BLACK SEDUCTION SILVER MORNING SKY TILL THE LOVINGBUTTERFLIES CHAIN GOURMANDISECLEARANCE TOO KINDERCITY BLAU LOOSENESS OBSCURITY SPRING MINTYWAY BREATHLESSMEADOWanalysis topicsBecause there is such a breadth of topic possibil-ities, the scale of each analysis will depend uponthe depth of the trait itself. Example:Material comparison = all 30 years (large scale)Name correlation = 1-3 years (small scale)investigation of association through namesOne preconceived notion in initial analysis wasthe grouping of names. There was an expec-tation that similar watch styles would carry thesame “Collection Name” but have a variationin a descriptive word. Example:Collection Name: NicholsonCollection Name + Variation:Nicholson - Blue,Nicholson - Steel,Nicholson - ActiveInstead, it isn’t until after 2003 that watches be-gin consistently carrying similar names. Prior tothat, all watch styles were given a unique name.Intended morphological study:Mapping - Rhizome (connectivity of multi-word names)Mapping - Layering (multiple years)2003 names list
  4. 4. analysis topicsinvestigation of style variation over 30 yearsSWATCH Watches are traditionally recognizedfor their unique design; however, over the 30years, variations in the style have been madeto accomodate trending styles or expand upontheir traditional works. A data form showing theprogression of material change, productionnumber, and percentage change by materialchoice will be designed to define this change.toothed pin connectionswiss-made movementthin, plastic caseplastic bandunique color variation
  5. 5. analysis topicsinvestigation of country-specific designsOn a global scale, SWATCH has business in 36countries. Additionally, for a number of Olym-pics, it produced country-specific watches.An investigation into the correlation betweencountry design relative to SWATCH’s interna-tional locations will be done to assess the eco-nomic associations with them.
  6. 6. methodologyUltimately, the varying scales will unlikelysupport the overarching thesis as indi-vidual components. That being said, arhizome mapping system will be imple-mented to organize and integrate all ofthe collected data and forms togeth-er. This will ideally take the forms whichaddress different scales of the compa-conclusionEnd-of-project analysis will ideally cre-ate a relation between the company’sdesign and distribution techniques andits fiscal standing as response to locationand economic growth. It will also createa greater understanding of the designtrends utilized by the company over itslifetime.1983 2012timeline of analysisny and reorient them to act as a moreunified analysis. This final composition willintegrate the three described investiga-tions as well as further analysis as need-ed. This may include comparisons offace-measurement deviations, move-ment, function, or water resistance rela-tive to time.

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