Abid Chaudhry

Greater Los Angeles Area United States

Industry Strategy & Insight at BIA/Kelsey

Advertising / Marketing / PR

I'm an experienced product leader/marketer/strategist with a proven track record of developing and executing plans that support business/product objectives. I've lead global teams toward driving consistent product narratives and marketing goals across multiple media channels. My work has spanned the digital media spectrum, with subject matter expertise in digital advertising and marketing - including IYP, PPC, Display, Mobile, Social and emerging media. I've successfully managed businesses at scale - including ownership of $120M P&L, driving contribution margin up from 18.5% to 22%, and portfolio advertiser churn down from 60% to 49% YoY. As a strategist I've developed business and ma...