Smashburger Dominicana

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Smashburger Dominicana

  1. 1. smashburger Overview Q4 2013 1
  2. 2. 2
  3. 3. Creating The #1 Better Burger Brand by Operators Consumers Simple To Operate Unmet Consumer Demand Shareholders “Top” Business Model Becoming Every City’s Favorite Place for Burgers 3
  4. 4. Experiencia de los Socios de Franquicia 4
  5. 5. smashburger At A Glance Our Business Fast Casual, Better Burger Almuerzo (55%), Cena (45%) ~$9 Average per Person Our Restaurant Modern Décor, High Energy 180 - 220 Metros cuadrados Booth & Flexible Seating (40 - 70 Sillas) Nuestro Menu 100% Certified Angus smashburgers smashfries, Haystack Onions, Veggie Frites Häagen-Dazs® Shakes & Floats, Beer and Wine chicken, dogs & Signature Salads Regionalized Menu Items Our Service Counter Ordering, Table Service 5 - 6 Minute Ticket Times 20 - 25 Minute Table Turns 5
  6. 6. 5 Year Plan – Keep Making History Store Count First 5 Years Following First Growth Year 400 300 200 5yr Avg. Avg 100 3yr Avg. 0 Year Founded 1978 1st Growth Year 1992 1993 1996 1993 1996 1937 1955 1981 1991 1971 1987 1987 1971 1986 2003 2007 2008 6
  7. 7. Targeting Lifestyle With Occasions And Product Occasions Product 7
  8. 8. smashburger Is National And Focused Internationally 1 7 2 1 1 2 4 Legend Legend Legend 2 4 5 9 17 4 2 2 1 6 3 Store Count Per State: Expected # in 2011 Open Markets 6 5 9 3 26 2 1 1 Expected Markets in 2011 8
  9. 9. Smashburger Ft. Collins, CO 9
  10. 10. Smashburger Ft. Collins, CO 10
  11. 11. Smashburger Lexington, KY 11
  12. 12. smashburger at Newark Airport 12
  13. 13. New Packaging Is Working Through DCs 13
  14. 14. Classic Smash, Haystack Onions & Shake 14
  15. 15. Spicy Baja Burger 15
  16. 16. BBQ Bacon Cheese with Fries 16
  17. 17. Harvest Chicken Salad 17
  18. 18. Sides 18
  19. 19. 19

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