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Chuck E. Gets a New Look!

1
Hello!
Chuck E. Cheese is the
Most Popular Mouse in
America!
According to an independent study
conducted by Marketing
Evaluations...
Facts:
- Industry leader for 35 years
- Allocated $37million in marketing for
2012
- 4.8 million kids attend birthday part...
8
CEC Features

Safety
Kid Check security entry with hand
stamp
Profit
A flexible menu designed for low cost &
high margins
...
A history lesson
1977 - First Chuck E. Cheese’s opens in California
Nolan Bushnell, founder of Atari, father of video arca...
CEC Units
570 total stores open
517 corporate and 53 franchised stores
34 international stores open
Operating in 10 countr...
CEC 2012 Income (USD)
Revenue:

$803million

Net Income:

$44million

EBITDA:

$159million

Capital Expenditures:

$99mill...
CEC Guest
Profile

- 90% of the guests order food

- 1/3 of visitors say parent made decision to vis
- Planned visit or 40...
CEC Guest Motivators
A destination family entertainment restaurant
Top 3 reasons for the visit
1. Food and games
2. Kid’s ...
CEC Guest Motivators
Mom is motivated to visit to:
1. Reward her kids
2. Let her kids play off energy
3. Make kid’s Birthd...
19
Why franchise
CEC?
• A premium American brand w/over 560 locations
• Largest Family entertainment chain in the world
• Pow...
Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™
Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™
Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™
Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™
Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™
Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™
Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™
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Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™

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  • We celebrated our son's 6th birthday at newly opened Chuck E. Cheese in Oud Metha, Dubai with friends. We've done parties at other places before and they can't match what Chuck E Cheese's offers. Not only that, but when you plan a party they give you a host who ensures everything goes smooth. This location recently added lots of new games and remains a favorite of our kids.
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Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™

  1. 1. Chuck E. Gets a New Look! 1
  2. 2. Hello!
  3. 3. Chuck E. Cheese is the Most Popular Mouse in America! According to an independent study conducted by Marketing Evaluations Chuck E. ranked 37th overall out of 603 characters in 2011 (top 6%) Chuck E. Cheese’s is the 2nd highest brand advertised on kids TV, surpassed only by McDonald’s Chuck E. Cheese’s consistently rates higher than Ronald McDonald and Mickey Mouse in terms of likeability and awareness Source: The Character Q Scores, 1994-2011, Marketing Evaluations, kids 6-8. The Q Score is the quotient of a character’s likeability and awareness.
  4. 4. Facts: - Industry leader for 35 years - Allocated $37million in marketing for 2012 - 4.8 million kids attend birthday parties - 4.7 million e-club members - Over 444,300 Facebook fans - 1 million+ impressions per month - 630 bloggers - Website over 30 million visitors - 500,000 online reservation birthday
  5. 5. 8
  6. 6. CEC Features Safety Kid Check security entry with hand stamp Profit A flexible menu designed for low cost & high margins Value 1 Token to play any game Inclusiveness Games for all kids Wow factor Lots of games in all stores Unique entertainment Animatronics, cast and video show Celebration Birthday parties with Ticket Blaster The Chuck E. effect Chuck E. & friends walk and interact
  7. 7. A history lesson 1977 - First Chuck E. Cheese’s opens in California Nolan Bushnell, founder of Atari, father of video arcade industry. 1984 – Chuck E. Cheese’s & ShowBiz merge to form “ShowBiz Pizza Time” 1986 - ShowBiz Pizza Time becomes a publicly traded company in NASDAQ 1998 - ShowBiz changes name to CEC Entertainment, NASDAQ to NYSE 2000 - 300th store opens 2003 - 400th company owned store opens 2007 - CEC celebrates 30 years as leader of family entertainment industry 2012 - Dick Frank (Chairman) celebrates 27 years with CEC
  8. 8. CEC Units 570 total stores open 517 corporate and 53 franchised stores 34 international stores open Operating in 10 countries outside U.S. Canada, Chile, Guatemala, Puerto Rico, Saudi Arabia, United Arab Emirates, Guam, Mexico , Panama & Peru 26 total franchise partners 13 international franchise partners Latest partnership in: Peru / Trinidad / Philippines /UAE / Bahrain / Costa Rica / Mexico 2013 openings Panama / Peru / Mexico / Saudi Arabia
  9. 9. CEC 2012 Income (USD) Revenue: $803million Net Income: $44million EBITDA: $159million Capital Expenditures: $99million Shares Repurchases $14million
  10. 10. CEC Guest Profile - 90% of the guests order food - 1/3 of visitors say parent made decision to vis - Planned visit or 40% of visitors make decision within 4 hours of arriving - 20 minutes is average travel time to CEC store - Birthday parties are typically first exposure a has to Chuck E. Cheese’s
  11. 11. CEC Guest Motivators A destination family entertainment restaurant Top 3 reasons for the visit 1. Food and games 2. Kid’s request 3. Reserved Birthday Party Entertainment drives the occasion for 90% of the time Kids are motivated to visit for 6 reasons … 1. Play games 2. Kid friendly environment 3. Eating fun food like pizza and ice cream 4. Birthday party 5. Seeing Chuck E. 6. Winning prizes
  12. 12. CEC Guest Motivators Mom is motivated to visit to: 1. Reward her kids 2. Let her kids play off energy 3. Make kid’s Birthday party easy and fun 4. Enjoy adult conversation 5. Shelter during bad weather 6. Watch her kids have fun
  13. 13. 19
  14. 14. Why franchise CEC? • A premium American brand w/over 560 locations • Largest Family entertainment chain in the world • Powerful influence in the arcade industry • Wholesome brand attractive to landlords • Unique business concept • No direct competition • Over 30 years of proven operating success • A public company traded company (NYSE) • Menu variety w/local culture flexibility • Internationally experienced hands-on support team • Proven business format thru difficult economic times

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