“Technology is a
double-edged sword.
One result is that we
have great new tools
with which to do our
jobs.
But at the same...
“Technology has
irrevocably changed
and continues to alter
the practice of law
in fundamental ways.”
-ABA Commission on Et...
1867:
Typewriter
1876:
Telephone
1977:
PC
1992:
Web
1993:
Mobile
Legal tech evolved slowly
2008 2010 2013
15% 56% 81%
Lawyers who belong to a social network
Survey: ABA Legal Technology Survey Report
2011 2012 2013
15% 22% 27%
Law firms that have a blog
Survey: ABA Legal Technology Survey Report
ABA 2013 Legal Technology Survey
 Networking
 CLE
 Publishing
 Research
 Marketing &
referrals
 Practice
management
ABA 2013 Legal Technology Survey
2007 2009 2010 2012
38% 64% 76% 89%
Lawyers who use smartphones
Survey: ABA Legal Technology Survey Report
ABA 2013 Legal Technology Survey
“Technology has leveled the playing
field, enabling solo practitioners and
small law firms to establish a large-firm-
like...
Consumers Most Trust Real Friends and Virtual Strangers
ABA Model Rule 1.1, Competence
To maintain the requisite knowledge and skill, a lawyer
should keep abreast of changes in t...
2008 2010 2013
13% 20% 31%
Lawyers who use Web-based software
Survey: ABA Legal Technology Survey Report
ABA 2013 Legal Technology Survey
So how
do you
get
heard?
1.
2.
3.
“Markets are conversations…
“These conversations are most
often about value: the value of
products and of the businesses
t...
Indeed, the challenge of creating
online communities was a major
reason why he took the job with the
bar association. “I g...
www.lawsitesblog.com
ambrogi@legaline.com
@bobambrogi
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Commun...
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Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Communicate With Them

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The presentation I gave on Sept. 25, 2013, to the Communications Section of the National Association of Bar Executives in Portland, Ore.

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Communicating Amid Clamor and Calamity: How Technology Has Rewired Lawyers' Practices and What it Means for How You Communicate With Them

  1. 1. “Technology is a double-edged sword. One result is that we have great new tools with which to do our jobs. But at the same time, the pace of our work — and therefore of our lives — has increased with each new tool.”
  2. 2. “Technology has irrevocably changed and continues to alter the practice of law in fundamental ways.” -ABA Commission on Ethics 20/20
  3. 3. 1867: Typewriter 1876: Telephone 1977: PC 1992: Web 1993: Mobile Legal tech evolved slowly
  4. 4. 2008 2010 2013 15% 56% 81% Lawyers who belong to a social network Survey: ABA Legal Technology Survey Report
  5. 5. 2011 2012 2013 15% 22% 27% Law firms that have a blog Survey: ABA Legal Technology Survey Report
  6. 6. ABA 2013 Legal Technology Survey
  7. 7.  Networking  CLE  Publishing  Research  Marketing & referrals  Practice management
  8. 8. ABA 2013 Legal Technology Survey
  9. 9. 2007 2009 2010 2012 38% 64% 76% 89% Lawyers who use smartphones Survey: ABA Legal Technology Survey Report
  10. 10. ABA 2013 Legal Technology Survey
  11. 11. “Technology has leveled the playing field, enabling solo practitioners and small law firms to establish a large-firm- like presence online and serve clients in locations that fall outside their historical/traditional geographic reach.” - Technology’s Transformation of the Legal Field, Robert Half Legal, August 2012
  12. 12. Consumers Most Trust Real Friends and Virtual Strangers
  13. 13. ABA Model Rule 1.1, Competence To maintain the requisite knowledge and skill, a lawyer should keep abreast of changes in the law and its practice, including the benefits and risks associated with relevant technology, engage in continuing study and education and comply with all continuing legal education requirements to which the lawyer is subject.
  14. 14. 2008 2010 2013 13% 20% 31% Lawyers who use Web-based software Survey: ABA Legal Technology Survey Report
  15. 15. ABA 2013 Legal Technology Survey
  16. 16. So how do you get heard?
  17. 17. 1.
  18. 18. 2.
  19. 19. 3.
  20. 20. “Markets are conversations… “These conversations are most often about value: the value of products and of the businesses that sell them.” - The Cluetrain Manifesto,1999
  21. 21. Indeed, the challenge of creating online communities was a major reason why he took the job with the bar association. “I got my Ph.D. [in 2008] studying online communities, and I’ve been chomping at the bit to get to use it.”
  22. 22. www.lawsitesblog.com ambrogi@legaline.com @bobambrogi

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