Overview of the Different Marketing Strategies


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Marketing has evolved throughout the years and different strategies have been developed as well. Are you familiar with the different marketing strategies?

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  • I love this. Thanks for the information. I think marketing should be incorporated in the overall website design. A market research should be done prior to the development of a site. Like when creating a salon web design, position of elements and the overall concept should be in accordance to the result of the marketing research.

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Overview of the Different Marketing Strategies

  1. 1. What marketing strategies do you know?THE DIFFERENT MARKETINGSTRATEGIES
  2. 2. There are plenty ofmarketing strategies out there. Do you know what strategy you are using? Are you familiar with the techniques andthe tactics you are using?
  3. 3. Let us start by discussing the two types of marketing: the traditional and modern marketing Traditional Marketing includes: •Print ( Magazine, newspapers, ads, flyers) •Television and radio •Word of Mouth Other examples include posters, billboards and mailers. Also the popular ones are the more direct methods like press releases, conferences, and seminars. These marketing tools can be cheap or expensive but if used properly they can still be highly effective.
  4. 4. Modern Marketing includes: •Online Marketing (SEO, Social Media, E-mail Marketing) •Telemarketing What is on-line marketing?Because of Internet, there’s now the online marketing. Itcombines creative and technical aspects of the internet such asadvertising, design, sales, and development. It also uses searchengine marketing (such as Yahoo and Google), banner ads onwebsites, search engine optimization (SEO), and emailmarketing strategies.
  5. 5. What are on-line marketing strategies?E-mail Marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fund-raising messages to your audience. You can send announcements or promotions to your potential or current customer in less time.
  6. 6. Banner marketingBanners are considered as supplemental advertising, except when the banneris itself a form of contextual or performance marketing. More Internetadvertisers are using them in order to drive visitors and potential sales to theirwebsites. They are very effective in search engine marketing because of theirgood click through rate feature.
  7. 7. Social Networking and Social BookmarkingThis type of marketing becomes very popular because of the famoussocial networks MySpace, Twitter and Facebook. They are such powerfulpromotional tools that not only businesses are using them – alsopoliticians, musicians and celebrities
  8. 8. TelemarketingThis strategy uses the telephone to get in touch with prospects. Professionaltelemarketers call on-behalf of their clients and generate leads, setappointments, invite for an event, market survey or simply client profiling.Also included is customer service, order taking, booking and reservation andoverflow calls. With the recent development in technology, telemarketing ismaking its mark.
  9. 9. Strategy without tactics is the slowest route tovictory and tactics without strategy is the noisebefore defeat. It is therefore very important for allbusinesses to understand that marketing strategiescan help them achieve their marketing objectives.And if they are conducted properly, they canbecome very profitable in the longer term and canensure success in high-growth and competitiveindustry. Callbox Inc. info@callboxinc.com http://www.callboxinc.com/