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Tips on how to use social media marketing for promoting white papers

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ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry.

Social Media Marketing is now getting a lot of interest not only from cutting edge startups but also from mainstream brands. How can White Paper writers and marketers leverage social media marketing? We have invited White Paper Experts to shed light on the following question: How to use social media marketing for promoting white papers?

Published in: Business, Technology
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Tips on how to use social media marketing for promoting white papers

  1. 1. CLICK DOCUMENTS Tips on how to use social media marketing for promoting white papers Compiled By: Ambal Balakrishnan
  2. 2. MIKE STELZNER Social media is not about promotion, it's about engagement Blog Writing White Papers | Twitter Mike_Stelzner Do NOT "promote" white papers with social media.  Rather monitor discussions on topic-relevant subjects and then interject by saying, "Have you seen this white paper on...". Social media is not about promotion, it's about engagement. writingwhitepapers.com
  3. 3. JONATHAN KANTOR Modify information for short attention span of your audience Blog WhitePaperPundit | Twitter Jonathan_Kantor If you are going to participate in social media, understand that your audience has a limited amount of time, and more importantly, a limited amount of attention with each message that you may post. With attention at a premium, if you have too many landing pages, users will give up. Once you’ve lost them, it will be more difficult to get them back in your camp when you need them. whitepapercompany.com
  4. 4. JIM LODICO Go where your target audience is and join the discussion Blog WhitePapersolution | Twitter Jlcommunication Go where your target audience is and join the discussion. If there are bloggers in your industry, get to know them and offer the white paper as helpful information. Everyone wants to jump on the latest social media bandwagon but it's not the medium that matters, it's who's using the medium. Remember, you'll be much more successful if your white paper offers truly valuable information and not just glorified sales fluff. whitepapersolution.com
  5. 5. PHIL DUNN Social media communication is about connecting with specifically targeted audiences Social media channels feature explosive scaling factors that help you touch exponentially more people than you imagined. By enlisting the help of those in your circle who are passionate about the particular topic, you’ve effectively empowered and developed a “hub” person to push the campaign forward. Blog QualityWriter | Twitter PhilDunn qualitywriter.com
  6. 6. Recommended Resources from Experts Blogs Michael Stelzner's WritingWhitePapers Jonathan Kantor's TheWhitePaperPundit Jim Lodico's WhitePaperSolution Phil Dunn's QualityWriter Bob Bly's CopyWriting Books Michael Stelzner's Writing White Papers: How to Capture Readers and Keep Them Engaged Bob Bly'sThe White Paper Marketing Handbook Others WhitePaperSource Online Forum WhitePaperSource Newsletter How to Write a White Paper – A White Paper on White Papers   Scribd for reference and distribution of white papers
  7. 7. CLICK DOCUMENTS THANK you www.clickdocuments.com/connectthedocs

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