ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry.
By creating and distributing a white paper you educate and inform your target audience. However, there is also a goal that you are trying to meet. What is that goal? Do you want you readers to buy your product? Do you want them to sign up for a seminar? How can you persuade your customers and prospects to take action? Do you call out a specific action that your prospect has to take after reading your white paper? We have invited White Paper Experts to shed light on the following question: What is the best way to incorporate call to action in a white paper? Read on to get their insights.