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7 S' of Content Marketing. Strategy, Segment, Simple, Succinct, Scannable, Steak and Sizzle and Social Media.
2 Essentials of Content Marketing
* Strategy - Do you have a Content Marketing Strategy?
* Segment - How do use Content to engage with different Market Segments?
4 Essentials of Content
* Simple - Is your Content Simple?
* Succinct - Is your Content Succinct?
* Scannable - Is your Content Scannable?
* Steak and Sizzle - Does your Content have both Steak and Sizzle?
1 Bonus must-have for Content Marketing
* Social Media - Is Social Media part of your Content Marketing Plan?