6 C's of Content Marketing

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Marketing 101 taught you the The 5 C's of Traditional Marketing are Company, Collaborators, Customers, Competitors, and Context. What are the 6 C's of Content Marketing?

* Customer
* Community
* Content
* Conversation
* Continuity
* Consistency

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6 C's of Content Marketing

  1. 1. 1 6 C’s of Content Marketing Ambal Balakrishnan
  2. 2. 2 CUSTOMER Who is your Customer? "The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." Peter Drucker
  3. 3. 3 COMMUNITY How do you build and interact with your Community? “Respect those who come to you with open ears and foster a sense of community.” — P.T. Sudo
  4. 4. 4 CONTENT What Content do you need to create and distribute? “If your content is something that your customers are willing to share, you've unlocked the secret of engagement.” – Joe Pulizzi
  5. 5. 5 CONVERSATION How do you enable and engage in Conversations? “Conversation Marketing ensures that you know your audience, target them with an appropriate message, and then observe their response and adjust that message accordingly.” – Ian Lurie
  6. 6. 6 CONTINUITY Do you have Continuity in your marketing? “Finally, strategy must have continuity. It can't be constantly reinvented.” –Michael Porter
  7. 7. 7 CONSISTENCY Are your marketing messages Consistent? “If you want your target market to discover and purchase your product, you must tell a consistent, authentic, believable story that fits the way they view the world.” – Seth Godin

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