4 P's of Content Marketing

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Marketing 101 taught you the 4 Ps of Traditional Marketing - Product, Price, Place and Promotion. Do these fundamental pillars still hold for all types of marketing? Certainly not. What are the new 4 P's for Content Marketing? Purpose, Plan, Persuade and Presentation. The purpose of your Content Marketing should always be to educate and inform your prospects and customers. Plan before you start executing. Think about how you can persuade your customers and prospects to take action. Content has to presented in an appealing way so your prospects and customers can engage with it and more importantly take the desired course of action you want them to take.

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4 P's of Content Marketing

  1. 1. 1 4 P’s of Content Marketing Ambal Balakrishnan
  2. 2. 2 PURPOSE What is the Purpose of your Content Marketing? Begin with the end in mind. - Stephen Covey
  3. 3. 3 PLAN What is your Content Marketing Plan? A good plan is like a road map: it shows the final destination and usually the best way to get there. - H. Stanely Judd
  4. 4. 4 PERSUADE How do you persuade with your Content? I'm not really interested in persuading people, I don't want to and I try to make this point obvious. What I'd like to do is to help people persuade themselves. -Noam Chomsky
  5. 5. 5 PRESENTATION How do you present your Content? If your idea is worth spreading, then presentation matters. - Garr Reynolds

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