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4S's of Social Media Marketing - ClickDocuments


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4S's of Social Media Marketing - ClickDocuments

  1. 1. CLICK DOCUMENTS4 S’s of Social Media MarketingAmbal Balakrishnan 1
  2. 2. STRATEGY “Strategy 101 is about choices: You cant be all things to all people.” – Michael Porter Do you have a Social Media Strategy? 2
  3. 3. SEGMENT “A market segment is a community with a shared worldview.” –Seth Godin Do you interact with different Segments differently? 3
  4. 4. STEAK & SIZZLE Sell with Sizzle, Sustain with Steak.” - Erik J. Barzeski Does your Social Media Presence have both Steak and Sizzle? 4
  5. 5. SOCIAL MEDIA “Social media is not a media. The key is to listen, engage, and build relationships”. - David Alston Is Social Media part of your overall Marketing Plan? (not a stand alone) 5