Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

4S's of Social Media Marketing - ClickDocuments

1,051 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

4S's of Social Media Marketing - ClickDocuments

  1. 1. CLICK DOCUMENTS4 S’s of Social Media MarketingAmbal Balakrishnan 1
  2. 2. STRATEGY “Strategy 101 is about choices: You cant be all things to all people.” – Michael Porter Do you have a Social Media Strategy? 2
  3. 3. SEGMENT “A market segment is a community with a shared worldview.” –Seth Godin Do you interact with different Segments differently? 3
  4. 4. STEAK & SIZZLE Sell with Sizzle, Sustain with Steak.” - Erik J. Barzeski Does your Social Media Presence have both Steak and Sizzle? 4
  5. 5. SOCIAL MEDIA “Social media is not a media. The key is to listen, engage, and build relationships”. - David Alston Is Social Media part of your overall Marketing Plan? (not a stand alone) 5
  6. 6. CLICK DOCUMENTSTHANK youwww.clickdocuments.com/connectthedocs 6

×