Your career
on digital
From LinkedIn to
digital
leadership
!
!
Antony Mayfield
!
20th November 2013
!
@brilliantnoise
The new (digital) normal
Trends
Personal reputation
Leaders in the digital age
The new
(digital)
normal
The future
is six months
away
“Customers are
adopting
disruptive
technologies faster
than companies”
Dave Gray, The
Connected Company
!
!

Via Semantic ...
144.8 billion
emails are sent
every day.

More http://goo.gl/uQDXd
550 million
photos are
shared every
day.
100 hours of video uploaded
per minute
The amount of global digital information
created and shared - from documents to
pictures to tweets - grew x9 in five years
...
10% of books
ever published
were in 2012.
The web
doubles
every two
years...
It continues to grow
globally
Into the
physical world
Into what we
wear
Pizza-delivery
drones
Chinese
cake company
Printed
mini-mes
Personal
online
reputation
Digital footprint
Web shadow
Data exhaust
So, I
wrote this
book

http://goo.gl/sn8r4
Being found
First impressions
What you do
What others say
Earning attention
A reputation for...
Public and private self
Ba...
Due diligence
vs
Realising value
vs
Shameless selfpromotion
Making sense
of trends
Ever sent a fax
from the beach?
It used to be
enough to
read
The Times
everyday.
The future
is now
I can’t know everything
I can know what will affect me
I can prioritise resources and
attention around
opportunities and th...
The velocity of new trends
seems to have increased.
Trends analysis can be more
about what’s about to
happen than a dream ...
What are the right questions
to ask?
Hype cycle
Hype cycle - technology
Now | Near | Far
E-coupons

Sharing
economy

Free Wi-Fi

Real-time
social maps

Social guide
books

Frictionless
check-ins...
9 rules for
managing
your web
shadow
Check your
web shadow
Be the best &
first source
about
yourself
Where are
people
looking for
you?
Understand
your
networks
LinkedIn Maps
Be present

4
http://flavors.me/amayfield

Blogs and
profile pages

http://www.antonymayfield.com/
Serendipity
engines
Be useful

5
Choose what
to share
Choose what
not to share
We create
useful data
all the time
Have your own
policy
on public vs.
private
You’re always
on the record

7
Get a thicker
skin
Fear of transgression
It’s not
another
world

9
Working in the
network
Image: by Masa Kepic aka Paolabililty
©2011
Immediate
and
emergent
benefits
Make LinkedIn useful
- Complete your profile: The
more information, the more
people can connect with you
- Endorsements: Gi...
My top apps and social services
- Diigo (and its close relation,
Delicious)
- Feedly - for all your feed
reading
- Twitter...
Make the tools
work for you
My favourite
tool: Diigo
http://www.diigo.com/user/amayfield
Your
leadership
toolkit
“Eventually the existing skills will become
outmoded. Working backwards...
demands that we acquire new
competencies and ex...
Every leader has their
toolkit.
Business case.
P&L.
SWOT.
PPEST.
Delegation.
Risk analysis.
Prioritisation.
What do leaders
need to add or
change in the
digital age?
Threshold
Concepts
Threshold concepts

- Digital literacy. Important literacies and skills for digital citizens,
professionals and leaders.
-...
Threshold concepts
!
- Social media. Platform types, personal and organisational uses.
- Datafication: The massive growth o...
Let’s take a look at
! Digital literacy
! Datafication
! Exponentiality
Digital literacy
1. Attention
The ability to start focused (and stay focused) on the right thing and not be
distracted by ...
Dangerous and
useful - our
metaphors for
thinking…
image (cc) Google

Machine
minds.
image (cc) Google

“Hard wired”
image (cc) Google

“Download”
image (cc) Google

Brain
hacks.
Better to think
about how
machines and
minds are
different…
…and how they
might work
together.
image (cc) AceKindred

Centaur
thinking.
Sports cars for the
brain.
Bicycles for the
mind.
Some people are
more serious
cyclists than others.
Incremental
advantages.
image (cc) Justicebuk
If you’re serious
about working
with ideas
the process is
the purpose…
Work / Flow
MOBILE

Mastery
Playful

MIndful

PurPoseful
Attention
is expensive
Thinking is
sequential.
Metacognition:
Thinking about
thinking.
Led to the
Design Your Day
book for Nokia’s
Smarter
Everyday
programme…
Chunking
your time.
“Multi-tasking is
procrastination in
disguise.”
Caroline Webb
!
!
25 minutes
90 minutes
Knowing when
to switch off.
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
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Your career on digital - essential skills from LinkedIn to Digital Leadership

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Slides from my talk at Imperial College MBA - covering analysing trends, digital leadership and managing online reputation.

Published in: Business, Technology, Education

Your career on digital - essential skills from LinkedIn to Digital Leadership

  1. 1. Your career on digital From LinkedIn to digital leadership ! ! Antony Mayfield ! 20th November 2013 ! @brilliantnoise
  2. 2. The new (digital) normal Trends Personal reputation Leaders in the digital age
  3. 3. The new (digital) normal
  4. 4. The future is six months away
  5. 5. “Customers are adopting disruptive technologies faster than companies” Dave Gray, The Connected Company ! ! Via Semantic Stuidos
  6. 6. 144.8 billion emails are sent every day. More http://goo.gl/uQDXd
  7. 7. 550 million photos are shared every day.
  8. 8. 100 hours of video uploaded per minute
  9. 9. The amount of global digital information created and shared - from documents to pictures to tweets - grew x9 in five years to nearly 2 zettabytes [1 trillion gigabytes] in 2011.
  10. 10. 10% of books ever published were in 2012.
  11. 11. The web doubles every two years...
  12. 12. It continues to grow globally
  13. 13. Into the physical world
  14. 14. Into what we wear
  15. 15. Pizza-delivery drones
  16. 16. Chinese cake company
  17. 17. Printed mini-mes
  18. 18. Personal online reputation
  19. 19. Digital footprint Web shadow Data exhaust
  20. 20. So, I wrote this book http://goo.gl/sn8r4
  21. 21. Being found First impressions What you do What others say Earning attention A reputation for... Public and private self Bad things
  22. 22. Due diligence vs Realising value vs Shameless selfpromotion
  23. 23. Making sense of trends
  24. 24. Ever sent a fax from the beach?
  25. 25. It used to be enough to read The Times everyday.
  26. 26. The future is now
  27. 27. I can’t know everything I can know what will affect me I can prioritise resources and attention around opportunities and threats
  28. 28. The velocity of new trends seems to have increased. Trends analysis can be more about what’s about to happen than a dream of five years time.
  29. 29. What are the right questions to ask?
  30. 30. Hype cycle
  31. 31. Hype cycle - technology
  32. 32. Now | Near | Far E-coupons Sharing economy Free Wi-Fi Real-time social maps Social guide books Frictionless check-ins Curate your own travel store Pay consumers for data Data marketplaces Sound QR codes Telepresence robots 3D printing Automate digital life Now Near Far
  33. 33. 9 rules for managing your web shadow
  34. 34. Check your web shadow
  35. 35. Be the best & first source about yourself
  36. 36. Where are people looking for you?
  37. 37. Understand your networks
  38. 38. LinkedIn Maps
  39. 39. Be present 4
  40. 40. http://flavors.me/amayfield Blogs and profile pages http://www.antonymayfield.com/
  41. 41. Serendipity engines
  42. 42. Be useful 5
  43. 43. Choose what to share Choose what not to share
  44. 44. We create useful data all the time
  45. 45. Have your own policy on public vs. private
  46. 46. You’re always on the record 7
  47. 47. Get a thicker skin
  48. 48. Fear of transgression
  49. 49. It’s not another world 9
  50. 50. Working in the network Image: by Masa Kepic aka Paolabililty ©2011
  51. 51. Immediate and emergent benefits
  52. 52. Make LinkedIn useful - Complete your profile: The more information, the more people can connect with you - Endorsements: Give them and ask for them. - Maintain your profile: Keep it fresh and change bits to be noticed... - Updates Try them out, and post significant news there... - Groups: Find ones which work for you - and join in discussion - Meet-ups: Lots of networking groups start in LinkedIn. - Connect your profile: Add apps, especially SlideShare if you create public documents. - Say why you are connecting People won’t always remember you - Profile views Look at people’s profiles
  53. 53. My top apps and social services - Diigo (and its close relation, Delicious) - Feedly - for all your feed reading - Twitter: General serendipity engine... - LinkedIn: Who? What are they doing? - Instagram: Fun... - Evernote: For everything... - Wordpress: for blogging - Feedly: For reading blogs and news sites in one place…
  54. 54. Make the tools work for you
  55. 55. My favourite tool: Diigo http://www.diigo.com/user/amayfield
  56. 56. Your leadership toolkit
  57. 57. “Eventually the existing skills will become outmoded. Working backwards... demands that we acquire new competencies and exercise new muscles, never mind how uncomfortable and awkward-feeling those first steps might be.” Jeff Bezos (Amazon) ! !
  58. 58. Every leader has their toolkit.
  59. 59. Business case. P&L. SWOT. PPEST. Delegation. Risk analysis. Prioritisation.
  60. 60. What do leaders need to add or change in the digital age?
  61. 61. Threshold Concepts
  62. 62. Threshold concepts - Digital literacy. Important literacies and skills for digital citizens, professionals and leaders. - Digital strategy. Creating and sustaining digital strategy in your organisation. Working with complexity, uncertainty and exponentiality. - Networks. Network theory and how human social networks work. - Web history & culture. How the web has developed and the online cultures that have emerged as a result. - Exponentiality. The scale and speed of digital change - drivers and long term trends.
  63. 63. Threshold concepts ! - Social media. Platform types, personal and organisational uses. - Datafication: The massive growth of data and its uses. - Internet of Things. The parallel process of software radically changing the way things are thought about and done. - Privacy and publicness. The issues and shifting debate around personal presence and personal data. - Digital commerce. How e-commerce has evolved. The mechanics of selling online. Selling in an omni-channel. - Media and advertising. How media, search engines and advertising work.
  64. 64. Let’s take a look at ! Digital literacy ! Datafication ! Exponentiality
  65. 65. Digital literacy 1. Attention The ability to start focused (and stay focused) on the right thing and not be distracted by the digital world (which provides endless opportunities for distraction). ! 2. Crap detection Critical thinking and knowing how to spot and filter out poor quality information online. ! 3. Participation Taking part in the community that the internet gives you access to, in a way that benefits both you and that community. ! 4. Collaboration Contributing and adding value to virtual communities, collective intelligence and knowledge networks. ! 5. Network smarts Understanding how social networks work, and how to use them in a beneficial way.  
  66. 66. Dangerous and useful - our metaphors for thinking…
  67. 67. image (cc) Google Machine minds.
  68. 68. image (cc) Google “Hard wired”
  69. 69. image (cc) Google “Download”
  70. 70. image (cc) Google Brain hacks.
  71. 71. Better to think about how machines and minds are different…
  72. 72. …and how they might work together.
  73. 73. image (cc) AceKindred Centaur thinking.
  74. 74. Sports cars for the brain.
  75. 75. Bicycles for the mind.
  76. 76. Some people are more serious cyclists than others.
  77. 77. Incremental advantages. image (cc) Justicebuk
  78. 78. If you’re serious about working with ideas the process is the purpose…
  79. 79. Work / Flow
  80. 80. MOBILE Mastery Playful MIndful PurPoseful
  81. 81. Attention is expensive
  82. 82. Thinking is sequential.
  83. 83. Metacognition: Thinking about thinking.
  84. 84. Led to the Design Your Day book for Nokia’s Smarter Everyday programme…
  85. 85. Chunking your time.
  86. 86. “Multi-tasking is procrastination in disguise.” Caroline Webb ! !
  87. 87. 25 minutes 90 minutes
  88. 88. Knowing when to switch off.

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