1. Brand publishers
What the W.P. does that
mean?
WP-Brighton
September 2011
@amayfield
brilliantnoise.com

2. Fell in love
with
Wordpress

3. Would you like
disruption to go
with that
Wordpress?

4. Did you
know?
Cauliflowers
are fractal
image (cc) Jim Larson

5. So is
publishing

6. Fear
Thrills
Learning
Risk
Literacy

7. “Marketers are
generating ever-
escalating amounts
of content, often
becoming
publishers... on a
global scale.”
David C Edelman, McKinsey & Co

8. What does
that actually
mean?

9. “Like jumping off a
cliff”
First time blog poster

10. The intimacy of
Wordpress/social
- Many-to-many
- A personal communication first
- Instant feedback
- Scope for error (and terror)

11. Content supply chain
- Efficient commissioning and use
- Professional producers and editors
- Understanding consumers

12. Practical
starting
points...

13. Developing publisher systems
Governance Presence Systems
Principles Stock
Owned
Risk Flow
Investment Listening
Networks
Performance Business
© 2011 Brilliant Noise

14. Governance
Guiding
Vision Governance
Principles
Context Guidance notes
Business
Trajectory Planning Risk Skills
objectives
Project
Legal Evaluation Literacy
management
Systems Policies Measurement Certification
© 2011 Brilliant Noise

15. Personal & Professional
- Professional: Editorial & community management
- Calendars
- Editing
- Legal
- Personal: Digital literacy
- Sharing as a way of working
- Living in networks

16. Super Skills (for any
knowledge worker)
- Networks
- Understanding yours
- How they work
- Sharing
- By default
- Focus and flow
- When and how to use the social
web
Video http://goo.gl/nDoDk

17. Learning to
share

18. Earning
attention

19. Working
in the network
Image © 2011 Paolabililty

20. Web shadows and
digital footprints
- Be the best/first source of
information about you
- Understand your networks
- Be present, be useful
- Get a thicker skin
- Lines between public and
private
Book: meandmywebshadow.com

21. Presence
Systems
Literacies
Talent

22. Discussion
Further Reading and notes at:
@amayfield
antonymayfield.com