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Stories 
that scale 
Webinar 
9.Dec.14 
@brilliantnoise 
@amayfield 
#bnwebinar
How to 
scale 
stories. 
Put customers first. 
Pilot & scale. 
Sharing is sanity. 
Data & distribution. 
Operations mindse...
The shift in 
marketing. 
3
The end of 
marketing? 
http://goo.gl/3sjYFq
The rise of 
customer 
experience.
"If the rate of change on the 
outside exceeds the rate of 
change on the inside, the 
end is near." 
! 
Jack Welch
Stop 
random acts 
of content.
Content as a 
cottage 
industry.
Scaling with 
the wrong 
focus. 
Media-led. 
Channel-led. 
Technology-led. 
Status quo.
Scaling 
the 
wrong 
shape.
An 
operations 
mindset.
It takes a 
business 
case. 
Creative. 
Operational. 
Commercial.
13 
Copying 
is good.
Business model copying 
Source: Oliver Gassman
Copying 
disruptors. 
Link: Podcast
Copying 
the 
wrong 
things.
Focus on 
data and 
distribution.
Reach is vanity. 
Sharing is sanity.
“Every media business in the world says 
they are interested in data, but you 
scratch the surface and it’s just fluff." 
...
Things to 
copy from 
Buzzfeed. 
10X 
Lower cost video. 
Sharing as a signal. 
Sharing as strategy. 
Data everywhere. 
Con...
Copy 
Tracksmith.
Copy 
Tracksmith.
What you 
share. 
What you 
wear.
How to 
scale 
stories. 
Put customers first. 
Pilot & scale. 
Sharing is sanity. 
Data & distribution. 
Operations mindse...
Get your copy here: 
brilliantnoise.com/stories-scale-ebook/
Discussion. 
@brilliantnoise 
@amayfield 
#bnwebinar
Stories that scale - Brilliant Noise webinar
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Stories that scale - Brilliant Noise webinar

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Presentation about how to scale brand content organisations. Based on the Brilliant Noise book, Stories That Scale. You can download the book and listen to an audio version at http://brilliantnoise.com/storiesthatscale.

Published in: Marketing

Stories that scale - Brilliant Noise webinar

  1. 1. Stories that scale Webinar 9.Dec.14 @brilliantnoise @amayfield #bnwebinar
  2. 2. How to scale stories. Put customers first. Pilot & scale. Sharing is sanity. Data & distribution. Operations mindset. Copy the right people and the right things.
  3. 3. The shift in marketing. 3
  4. 4. The end of marketing? http://goo.gl/3sjYFq
  5. 5. The rise of customer experience.
  6. 6. "If the rate of change on the outside exceeds the rate of change on the inside, the end is near." ! Jack Welch
  7. 7. Stop random acts of content.
  8. 8. Content as a cottage industry.
  9. 9. Scaling with the wrong focus. Media-led. Channel-led. Technology-led. Status quo.
  10. 10. Scaling the wrong shape.
  11. 11. An operations mindset.
  12. 12. It takes a business case. Creative. Operational. Commercial.
  13. 13. 13 Copying is good.
  14. 14. Business model copying Source: Oliver Gassman
  15. 15. Copying disruptors. Link: Podcast
  16. 16. Copying the wrong things.
  17. 17. Focus on data and distribution.
  18. 18. Reach is vanity. Sharing is sanity.
  19. 19. “Every media business in the world says they are interested in data, but you scratch the surface and it’s just fluff." ! “Data is under-used and over-hyped.” ! ! Will Hayward, Buzzfeed
  20. 20. Things to copy from Buzzfeed. 10X Lower cost video. Sharing as a signal. Sharing as strategy. Data everywhere. Content for expression not consumption.
  21. 21. Copy Tracksmith.
  22. 22. Copy Tracksmith.
  23. 23. What you share. What you wear.
  24. 24. How to scale stories. Put customers first. Pilot & scale. Sharing is sanity. Data & distribution. Operations mindset. Copy the right people and the right things.
  25. 25. Get your copy here: brilliantnoise.com/stories-scale-ebook/
  26. 26. Discussion. @brilliantnoise @amayfield #bnwebinar

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