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"...they used their databases to
tell stories. Or, more to the point, their databases and models were used so that Americans could tell stories to each other." Felix Salmon http://goo.gl/GxfMp
“Joined-up data that enables you
to understand which stories to tell to who, and how and when they should be told. That's the future of marketing, right there.” Neil Perkin http://goo.gl/B6Mah
Customer decision journey Consider Bond
Advocate Evaluate Enjoy Buy Mckinsey & Co’s Consumer Decision Journey Model Model first published Harvard Business Review