Stories that scale Content Marketing
Show - 20.11.12 @amayfield @brilliantnoise brilliantnoise.com

Spoiler alert...

BIG DATA
+
BIG STORIES

Storytelling can SCALE PDR (cc)
http://goo.gl/CEs8e

Scaling your It is about
ability to tell stories....

Your ability to It is
about listen to customer stories

Automated What scale Dehumanised is
not... Numbers-led Blockbusters

having one- It is about
to-one conversations that can scale

Small
data-driven
bull***t
content
http://goo.gl/MPpdb

Maybe your data isn’t big
enough.

US elections
2012

“It was the quants what
won it.”

"...they used their databases to
tell stories. Or, more to the point, their databases and models were used so that Americans could tell stories to each other." Felix Salmon http://goo.gl/GxfMp

“Joined-up data that enables you
to understand which stories to tell to who, and how and when they should be told. That's the future of marketing, right there.” Neil Perkin http://goo.gl/B6Mah

Stories
that scale

Having creative / editorial and
data analysts on the same team.

NUMBERS
+
STORIES

BIG DATA + CONTENT +
CUSTOMER EXPERIENCE

Customer decision journey Consider Bond
Advocate Evaluate Enjoy Buy Mckinsey & Co’s Consumer Decision Journey Model Model first published Harvard Business Review

Customer Centric Planning Consider Evaluate
Buy Bond Advocate Search Engine 1 3 Brand website 7 8 Price Comparison 4 6 Social Media 2 5 9 10

Forrester’s Content Ecosystem

Storystream

BIG DATA + CONTENT +
CUSTOMER EXPERIENCE

BIG DATA
+
BIG STORIES

There’s a
white
paper
http://goo.gl/7uT1x

Download the paper at htt://brilliantnoise.com/
Ta-dah! nokiapaper © 2012 Brilliant Noise - All rights reserved