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Stories that scale: Big Data + Big Stories

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Stories that scale: Big Data + Big Stories

  1. Stories that scale Content Marketing Show - 20.11.12 @amayfield @brilliantnoise brilliantnoise.com
  2. Spoiler alert...
  3. BIG DATA + BIG STORIES
  4. Storytelling can SCALE PDR (cc) http://goo.gl/CEs8e
  5. Scaling your It is about ability to tell stories....
  6. Your ability to It is about listen to customer stories
  7. Automated What scale Dehumanised is not... Numbers-led Blockbusters
  8. having one- It is about to-one conversations that can scale
  9. Small data-driven bull***t content http://goo.gl/MPpdb
  10. Maybe your data isn’t big enough.
  11. US elections 2012
  12. “It was the quants what won it.”
  13. "...they used their databases to tell stories. Or, more to the point, their databases and models were used so that Americans could tell stories to each other." Felix Salmon http://goo.gl/GxfMp
  14. “Joined-up data that enables you to understand which stories to tell to who, and how and when they should be told. That's the future of marketing, right there.” Neil Perkin http://goo.gl/B6Mah
  15. Stories that scale
  16. Having creative / editorial and data analysts on the same team.
  17. NUMBERS + STORIES
  18. BIG DATA + CONTENT + CUSTOMER EXPERIENCE
  19. Customer decision journey Consider Bond Advocate Evaluate Enjoy Buy Mckinsey & Co’s Consumer Decision Journey Model Model first published Harvard Business Review
  20. Customer Centric Planning Consider Evaluate Buy Bond Advocate Search Engine 1 3 Brand website 7 8 Price Comparison 4 6 Social Media 2 5 9 10
  21. Forrester’s Content Ecosystem
  22. Storystream
  23. BIG DATA + CONTENT + CUSTOMER EXPERIENCE
  24. BIG DATA + BIG STORIES
  25. There’s a white paper http://goo.gl/7uT1x
  26. Download the paper at htt://brilliantnoise.com/ Ta-dah! nokiapaper © 2012 Brilliant Noise - All rights reserved

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