Social Media: Redefining online
marketing
Online Marketing 09, Athens
04.06.09
t’s all about useful
     It’s all about
        networks
    It’s all about
        human
 (CC) This presentation can be ...
HOW THE WEB WORKS




                                                                                Search              ...
Search volumes on
  inauguration day
               4
Meanwhile, on Facebook...




(CC) This presentation can be shared under a Creative Commons Attribution licence - see fina...
Meanwhile, on Facebook...

                                                                                               ...
GOOGLE & REPUTATION




(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slid...
THE WEB IS SOCIAL

          >70% of content will be created
                  by individuals by 2010

         Majority o...
THE LONG REVOLUTION




                      23
CHANNELS TO NETWORKS




(CC) This presentation can be shared under a Creative Commons Attribution licence - see final sli...
IT IS ALL ABOUT THE
                                                                                               NETWORK...
MARKETING CHALLENGES



/ Channels to networks

   / Stability to
   complexity
   / Speed
   / Scale
   / Geography
   / ...
ATTENTION MARKETS




(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide ...
1.   Understand your
     networks

2.   Be useful to your
     networks

3.   Be live in your
     networks




         ...
EVALUATION
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
/ BLOGS ARE CHEAP AND
                            VERY, VERY GOOD...
We measure everything we do


Our unique combination ...
Viral links
Viral links
              75%
MORE TH>N LIVING


PRINCIPLES, PROCESSES &
PLATFORMS...
BRANDS COMPETITIVE ADVANTAGE




Images (CC) Leo Reynolds #s 1, 3 & 4; TooFarNorth 2.
icrossing.co.uk/ebooks
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide...
CREATIVE COMMONS SET US FREE




      icrossing.co.uk/ebooks
(CC) This presentation can be shared under a Creative Common...
THANK YOU



                                                     Tel: +44 1273 827 721
                                  ...
For full terms of use for this presentation visit:
http://creativecommons.org/licenses/by/3.0/legalcode
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Social Media: Redefining Online Marketing, by iCrossing

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Slides from presentation at the Greek Marketing Week's Online Marketing 09 (a.k.a. Reboot Athens).

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Social Media: Redefining Online Marketing, by iCrossing

  1. 1. Social Media: Redefining online marketing Online Marketing 09, Athens 04.06.09
  2. 2. t’s all about useful It’s all about networks It’s all about human (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
  3. 3. HOW THE WEB WORKS Search Social Technical Human Find Filter Numbers Stories Quantitative Qualitative (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
  4. 4. Search volumes on inauguration day 4
  5. 5. Meanwhile, on Facebook... (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
  6. 6. Meanwhile, on Facebook... 8,500 (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
  7. 7. GOOGLE & REPUTATION (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details 26
  8. 8. THE WEB IS SOCIAL >70% of content will be created by individuals by 2010 Majority of IP traffic is personal, not corporations, organizations 13 hours of YouTube video uploaded every minute Trends suggest social media usage will continue to grow Mainstream media copying its formats and adapting to its success (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
  9. 9. THE LONG REVOLUTION 23
  10. 10. CHANNELS TO NETWORKS (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
  11. 11. IT IS ALL ABOUT THE NETWORKS... (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details 10
  12. 12. MARKETING CHALLENGES / Channels to networks / Stability to complexity / Speed / Scale / Geography / Longevity / Interaction / Complex user behaviours / New models and frameworks required 9
  13. 13. ATTENTION MARKETS (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details 28
  14. 14. 1. Understand your networks 2. Be useful to your networks 3. Be live in your networks Image: Jared 13
  15. 15. EVALUATION
  16. 16. (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
  17. 17. / BLOGS ARE CHEAP AND VERY, VERY GOOD... We measure everything we do Our unique combination of talent and proprietary technology is devoted to improving our clients’ businesses
  18. 18. Viral links
  19. 19. Viral links 75%
  20. 20. MORE TH>N LIVING PRINCIPLES, PROCESSES & PLATFORMS...
  21. 21. BRANDS COMPETITIVE ADVANTAGE Images (CC) Leo Reynolds #s 1, 3 & 4; TooFarNorth 2.
  22. 22. icrossing.co.uk/ebooks (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
  23. 23. CREATIVE COMMONS SET US FREE icrossing.co.uk/ebooks (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details 21
  24. 24. THANK YOU Tel: +44 1273 827 721 Email: antony.mayfield@icrossing.co.uk Site: www.iCrossing.co.uk Blog: http://connect.icrossing.co.uk / http:// www.antonymayfield.com Twitter: @icrossing_uk / @amayfield (CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details
  25. 25. For full terms of use for this presentation visit: http://creativecommons.org/licenses/by/3.0/legalcode

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