Online reputation - #elsoc13

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Slides from my presentation at the European Lotteries Social Media Forum.

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Online reputation - #elsoc13

  1. 1. Online reputation ! ! ! Antony Mayfield ! 4th December 2013 ! @brilliantnoise
  2. 2. The easy way to talk about this: ! Schadenfreude
  3. 3. Not very helpful.
  4. 4. Lord Rothschild
  5. 5. What you do + What others say about you image (cc) eriwst
  6. 6. Reputation equation What you do + What others say about you
  7. 7. Personal online reputation
  8. 8. So, I wrote this book http://goo.gl/sn8r4
  9. 9. Why? The principles are the same. Personal digital literacy. Authorship & correspondents.
  10. 10. Due diligence vs Realising value vs Shameless selfpromotion
  11. 11. 9 rules for managing your web shadow
  12. 12. 1. Check your web shadow 2. Be the best/first source of information about yourself 3. Understand your networks 4. Be present 5. Be useful 6. Have a public/private policy 7. You’re always on the record 8. Get a thicker skin 9. It’s not another world
  13. 13. Check your web shadow
  14. 14. Be the best & first source about yourself
  15. 15. Where are people looking for you?
  16. 16. Understand your networks
  17. 17. LinkedIn Maps
  18. 18. Customer decision journey Consider Advocate Bond Evaluate Enjoy Buy Model first published Harvard Business Review
  19. 19. Be present 4
  20. 20. Earned attention Earned Media Strategy PR UX Creative Content SEO Social media Data Analysis
  21. 21. Be useful 5
  22. 22. “ 1. Inspire participation amongst the very best 2. Connect these creative minds 3. Share the results of our efforts 4. Continue development  5. Measure success.” Coca-Cola, http://goo.gl/xtGCTz ! image (cc) The Cognitive Media
  23. 23. Choose what to share Choose what not to share
  24. 24. Have your own policy on public vs. private
  25. 25. You’re always on the record 7
  26. 26. Get a thicker skin
  27. 27. Fear of…
  28. 28. Stupid is as stupid does. The myth of the social media fail.
  29. 29. It’s not another world 9
  30. 30. Digital storytelling and live events...
  31. 31. On stage...
  32. 32. Everyone has six seconds for a Vineterview...
  33. 33. Making content with the fans.
  34. 34. Multiple angle Vinecasting...
  35. 35. Thanks! ! @amayfield ! @brilliantnoise brilliantnoise.com © 2013 Brilliant Noise All rights reserved

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