1.
Social Media
Strategies, tools and measuring
effectiveness in networks
Antony Mayfield, SVP Social Media, iCrossing
CIM Financial Services : March 10th, 2010
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2.
strategies and tools?
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3.
four years
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4.
what are we dealing with?
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5.
Kevin Kelly...
http://bit.ly/8h04u
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an expanding sphere
Image: Bestario http://goo.gl/SWZq 6
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7.
disrupt / absorb
Image (cc) dominik99
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it’s reached our relationships
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how we think
Image: (cc) gingiber http://goo.gl/2MM8 9
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10.
how we organise ourselves
Image: Bestario.org
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11.
hard-nosed business version
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“...this
is
just
the
beginning
of
an
exci3ng
new
era
of
global
interconnectedness
that
will
spread
ideas
and
innova3ons
around
the
world
faster
than
ever
before.”
http://goo.gl/J2eq
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all about networks
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14.
Google & reputation
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15.
attention markets
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details 28
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16.
Search Social
Technical Human
Find Filter
Numbers Stories
Quantitative Qualitative
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17.
how to do it
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18.
a word about tools
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19.
IBM’s resource planning
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20.
Pauline Ores, Social Engagement Strategy
ores@us.ibm.com
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21.
Text
Pauline Ores, Social Engagement Strategy
ores@us.ibm.com
Monday, 8 March 2010

22.
iCrossings 3 key tools for social
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23.
STOP analysis
Measurement model
Engagement framework
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24.
STOP
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25.
Strategic Tac*cal
Organisa*onal Personal
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26.
Strategic Tac*cal
How will the social web affect how we
think and plan at a strategic business
level? Will they change our commercial,
political, social & cultural environment?
What will our response be?
Organisa*onal Personal
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Strategic Tac*cal
How will the tactics of our brand
marketing change? What will happen to
the structure of campaigns, the mix of
media, our relationships with media
and agency partners?
Organisa*onal Personal
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28.
Strategic Tac*cal
Organisa*onal
Our organisation, including our employees and
suppliers, has evolved to meet the demands of a
media and marketing environment that is
changing rapidly. Will the divisions and
Personal
structures we have now need to change? How
will communications, governance and
collaboration alter?
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29.
Strategic Tac*cal
Personal
What will this mean for us all at a
personal level? What skills and ways of
working will need to be considered?
Will the nature of our peopleʼs work, of
Organisa*onal work itself, be altered?
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30.
engagement measurement
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31.
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32.
social engagement framework
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principles above all
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35.
case study
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36.
iQ
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from
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38.
Image: (cc) magnusfranklin
to...
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39.
design
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40.
BRAND
STORIES
TOYOTA
platforms
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41.
active listening
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42.
principle of fast
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43.
“stones”
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44.
viral
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45.
things to try
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46.
post@posterous.com
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Say What?
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sanity searches... on Spezify
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49.
iQ & measurement
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50.
icrossing.co.uk/ebooks
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51.
meandmywebshadow.com
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52.
Thank you
Email: antony.mayfield@icrossing.co.uk
Sites: www.icrossing.co.uk
Blogs: connect.icrossing.co.uk
www.antonymayfield.com
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