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Content & Social Media Strategy: things we learned at iCrossing

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These are the slides from my presentation at the International Content Summit. They cover a lot of the lessons that the iCrossing Content & Social Media teams have learned about content strategy, networks, social media and branded content.

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Content & Social Media Strategy: things we learned at iCrossing

  1. 1. Interna'onal  Content  Summit   London  :  :  24.11.10 Antony  Mayfield,  iCrossing CONTENT|SOCIAL 1
  2. 2. in media & marketing EVERYTHING is up for grabs 2
  3. 3. iCrossing started with NETWORKS 3
  4. 4. and added CONTENT & SOCIAL 4
  5. 5. so how do we make CONTENT work with SOCIAL? 5
  6. 6. MUST READ! 6
  7. 7. but WHERE? is the wrong question to begin content strategy with 7
  8. 8. WHO & WHY are better 8
  9. 9. STORIES & NUMBERS are key to success 9
  10. 10. keep your Social+Content people close together 10
  11. 11. TENSION IS GOOD 11
  12. 12. TENSION IS GOOD 11
  13. 13. DEFAULT TO SOCIAL 12
  14. 14. DEFAULT TO SOCIAL 13
  15. 15. DEFAULT TO SOCIAL 14
  16. 16. TECHNICAL findable portable shareable 15
  17. 17. DESIGN platforms principles processes 16
  18. 18. MEASUREMENT is part of creative 17
  19. 19. LITERACY 18
  20. 20. E-BOOKS http://goo.gl/NrTZj 19
  21. 21. meandmywebshadow.com 20
  22. 22. Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk Thank you 47 21 13

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