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Business in networks by Antony Mayfield at Internet World Kongress Munich

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Slides from my talk at Internet World Kongress on networks and business.

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Business in networks by Antony Mayfield at Internet World Kongress Munich

  1. 1. BU S INE SS I N N ET WO R KS @ A M AY F I E L D AT I N T E R N E T WO R L D KO N G R E S S ON 1 2 .0 4 .1 1 Brilliant Noise
  2. 2. DIGITAL MARK E T I N G I SO N T HE FRON T L I N E O F A BUSIN E SS TRANSFORM AT I O N
  3. 3. B U SINE SS AS U S UA L
  4. 4. RE VO LUT ION AS U S UA L
  5. 5. SO CIAL W E B http://goo.gl/gxXdz
  6. 6. DATA D E LU G E
  7. 7. E V ERYWHERE W E B
  8. 8. MA R C A N D R EE S EN : 6 mo n th s...Brilliant Noise
  9. 9. T H RESHOLD CO N C E P T. . .
  10. 10. NE TWOR KS TH I N K IN G http://goo.gl/fLYOj
  11. 11. What you know or dontknow about how networkswork can influence how muchfreedom, wealth andparticipation you and yourchildren will have in the restof this century. Howard Rheingold
  12. 12. K E VIN KE LLY http://bit.ly/8h04u
  13. 13. TV BUT BE TTE R
  14. 14. Think of the webas an expanding sphere...
  15. 15. NOW IT HASREACHED OUR PERSONAL LIVES
  16. 16. Image: Bestario.org
  17. 17. JOH N H AGE L: Ed ge -to- core spee di ng u p. . .Brilliant Noise
  18. 18. HY P E CYCLE S Brilliant NoiseSource: Gartner
  19. 19. W E LCOME TO TH E E RA OFCO MP L EX IT Y B US IN E SS
  20. 20. HALF OF M Y D IGITA L STR AT E GY IS BASED ON PSEUDOS CI EN C E(B UT I DON ’T K N OW WHICH H A L F )
  21. 21. HAVANA CA R S (cc) Andrea Rosa
  22. 22. E A R NE D M ED I A
  23. 23. AT TE NTION M ARK E TS
  24. 24. NUM BE RS + STORIE S
  25. 25. DIGITAL BR OA D E N SMARK E T ING ’S R OL E
  26. 26. NE TWORKS DE M A N D ACON NECTED B U S I N E SS
  27. 27. ...AND CHA N G ESOMETIMES CO M E SQ U ICKER TH A N W E T HIN K
  28. 28. http://goo.gl/kqYGn
  29. 29. THE WORLD’s MOST POPULAR FA I LU R E
  30. 30. http://goo.gl/fIahK
  31. 31. PERESTROIKA (RESTRUCTURING) http://goo.gl/fLYOj
  32. 32. GLASNOST (OPENNESS) http://goo.gl/fLYOj
  33. 33. A STORY OFC O M M A N D &CO N T R O L UNDER PRESSURE
  34. 34. TODAY, THE STORY OF ORGANISATIONS IS ONE OFBUREAUCRACY VS NETWORKS
  35. 35. HOW TO MAKE A LOOPANALYSIS OF YOUR ORGANISATION
  36. 36. LONG TERM 5 - 10 YEARSPOLITICAL | ECONOMIC | SOCIAL | TECH
  37. 37. O P E R AT I O N S NEXT FOUR QUARTERSEVERY FUNCTION FROM MARKETING TO HR RISKS | OPPORTUNTIES | COST SAVINGS
  38. 38. O R G A N I S AT I O N HOW DO YOU PEOPLE WORK TOGETHER? SHARING INFORMATION
  39. 39. PEOPLE PRIVATE vs PUBLICPERSONAL vs PROFESSIONAL SKILLS AND LITERACIES
  40. 40. HOWA R D RH E IN GO L D:D igit al literacies... http://goo.gl/zFoy3
  41. 41. Tweetstats.com
  42. 42. ME AND MYWEB SHADOW How to Manage Your Reputation Online meandmywebshadow.com
  43. 43. 3 SUPER SKILLS
  44. 44. SUPERSKILL #1NETWORKS
  45. 45. JOH N H AG E L: Se ren di p it y e n g in es http://goo.gl/1Alc
  46. 46. http://connectedthebook.com/
  47. 47. SUPERSKILL #2SHARING
  48. 48. http://goo.gl/c51yY
  49. 49. SUPERSKILL #3FOCUS& FLOW
  50. 50. pomodorotechnique.com
  51. 51. SUPERSKILL #1 Networks SUPERSKILL #2 Sharing SUPERSKILL #3Focus & flow
  52. 52. HOW TO S C A L ENETWORK SKILLS, IDEAS, METHODS
  53. 53. F R A M E W O R K
  54. 54. BOTH THE PROCESS AND THE MAINTAINING OF AFRAMEWORK CREATE OPPORTUNITIES FOR CHANGE
  55. 55. N ETWOR KS +H IE RAC R C HY
  56. 56. "Only a crisis – actual or perceived –produces real change. When that crisisoccurs, the actions that are taken dependon the ideas that are lying around.” Milton Friedman
  57. 57. AR E YOU ACO M P LEXITY ER ACE O?
  58. 58. KEEP IN MIND NETWORKS PERFORM AN ORGANISATIONAL A N A LY S I SAND DEVELOP YOUR OWN AND COLLEAGUES’ LITERACY
  59. 59. Brilliant Noise @AMAYFIELDANTONYMAYFIELD.COMantony@brilliantnoise.com Presentation licensed under Creative Commons (cc) Attribution 3.0. See link for full details: http:// creativecommons.org/licenses/by/3.0/

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