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BU S INE SS I N N ET WO R KS
   @ A M AY F I E L D   AT   I N T E R N E T WO R L D KO N G R E S S   ON   1 2 .0 4 .1 1


                                      Brilliant
                                       Noise
DIGITAL MARK E T I N G I S
O N T HE FRON T L I N E O F
      A BUSIN E SS
   TRANSFORM AT I O N
B U SINE SS AS U S UA L
RE VO LUT ION AS U S UA L
SO CIAL W E B


                http://goo.gl/gxXdz
DATA D E LU G E
E V ERYWHERE W E B
MA R C
       A N D R EE S EN :
        6 mo n th s...


Brilliant
 Noise
T H RESHOLD CO N C E P T. . .
NE TWOR KS TH I N K IN G
                      http://goo.gl/fLYOj
What you know or don't
know about how networks
work can influence how much
freedom, wealth and
participation you and your
children will have in the rest
of this century.
            Howard Rheingold
K E VIN KE LLY




                 http://bit.ly/8h04u
TV BUT BE TTE R
Think of the web
as an expanding
        sphere...
NOW IT HAS
REACHED OUR
   PERSONAL
       LIVES
Image: Bestario.org
JOH N H AGE L:
      Ed ge -to- core
          spee di ng
                 u p. . .

Brilliant
 Noise
HY P E
                              CYCLE S

                  Brilliant
                   Noise
Source: Gartner
W E LCOME TO
 TH E E RA OF
CO MP L EX IT Y
     B US IN E SS
HALF OF M Y
 D IGITA L STR AT E GY
     IS BASED ON
  PSEUDOS CI EN C E
(B UT I DON ’T K N OW
    WHICH H A L F )
HAVANA CA R S
                (cc) Andrea Rosa
E A R NE D
  M ED I A
AT TE NTION M ARK E TS
NUM BE RS + STORIE S
DIGITAL BR OA D E N S
MARK E T ING ’S R OL E
NE TWORKS DE M A N D A
CON NECTED B U S I N E SS
...AND CHA N G E
SOMETIMES CO M E S
Q U ICKER TH A N W E
       T HIN K
http://goo.gl/kqYGn
THE WORLD’s MOST POPULAR

  FA I LU R E
http://goo.gl/fIahK
PERESTROIKA
  (RESTRUCTURING)



                    http://goo.gl/fLYOj
GLASNOST
  (OPENNESS)



               http://goo.gl/fLYOj
A STORY OF

C O M M A N D
      &
CO N T R O L
   UNDER PRESSURE
TODAY, THE STORY OF ORGANISATIONS IS ONE OF

BUREAUCRACY
     VS
 NETWORKS
HOW TO MAKE A

      LOOP
ANALYSIS OF YOUR ORGANISATION
LONG TERM
             5 - 10 YEARS
POLITICAL | ECONOMIC | SOCIAL | TECH
O P E R AT I O N S
        NEXT FOUR QUARTERS
EVERY FUNCTION FROM MARKETING TO HR
 RISKS | OPPORTUNTIES | COST SAVINGS
O R G A N I S AT I O N
   HOW DO YOU PEOPLE WORK TOGETHER?
         SHARING INFORMATION
PEOPLE
    PRIVATE vs PUBLIC
PERSONAL vs PROFESSIONAL
  SKILLS AND LITERACIES
HOWA R D
 RH E IN GO L D:
D igit al literacies...




                 http://goo.gl/zFoy3
Tweetstats.com
ME AND MY
WEB SHADOW
     How to Manage Your
       Reputation Online

  meandmywebshadow.com
3 SUPER SKILLS
SUPERSKILL #1
NETWORKS
JOH N H AG E L:
  Se ren di p it y
      e n g in es


            http://goo.gl/1Alc
http://connectedthebook.com/
SUPERSKILL #2
SHARING
http://goo.gl/c51yY
SUPERSKILL #3
FOCUS
& FLOW
pomodorotechnique.com
SUPERSKILL #1


 Networks
   SUPERSKILL #2


  Sharing
   SUPERSKILL #3


Focus & flow
HOW TO

   S C A L E
NETWORK SKILLS, IDEAS, METHODS
F R A M E W O R K
BOTH THE PROCESS AND THE MAINTAINING OF A

FRAMEWORK
    CREATE OPPORTUNITIES FOR CHANGE
N ETWOR KS +
H IE RAC R C HY
"Only a crisis – actual or perceived –
produces real change. When that crisis
occurs, the actions that are taken depend
on the ideas that are lying around.”

                            Milton Friedman
AR E YOU A
CO M P LEXITY ER A
CE O?
KEEP IN MIND

 NETWORKS
     PERFORM AN ORGANISATIONAL

   A N A LY S I S
AND DEVELOP YOUR OWN AND COLLEAGUES’

   LITERACY
Brilliant
     Noise
     @AMAYFIELD
ANTONYMAYFIELD.COM
antony@brilliantnoise.com


     Presentation licensed under Creative Commons (cc)
     Attribution 3.0. See link for full details: http://
     creativecommons.org/licenses/by/3.0/

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