Kept: A Mobile Micro-Journal for Couples

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My final presentation in Stanford's undergrad startup class, ENGR145.

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Kept: A Mobile Micro-Journal for Couples

  1. 1. Andrew Martin, Interaction Design Brandon Ly, Product DesignSandy Huang, Computer Science
  2. 2. Jesse, 30 & Alice, 26
  3. 3. Tyler, 19 &Rebecca, 18
  4. 4. 90% of surveyed females said that they keep track ofmemories in romantic relationships70% of surveyed males said that they keep track ofmemories in romantic relationships
  5. 5. “ a scrapbook - I like that its colorful and tangible; I dont like that it takes a long time to put together and isnt really live-updated, so we miss stuff" ”
  6. 6. “ a scrapbook - I like that its colorful and tangible; I dont like that it takes a long time to put together and isnt really live-updated, so we miss stuff" I like visual things, so pictures [are] nice ... I dont like how it takes extra time to create the thing to keep track of memories though. " " ”
  7. 7. “ a scrapbook - I like that its colorful and tangible; I dont like that it takes a long time to put together and isnt really live-updated, so we miss stuff" I like visual things, so pictures [are] nice ... I dont like how it takes extra time to create the thing to keep track of memories though. " " ” [we] rarely get around to writing [a journal], but its pretty and a nice couple activity”
  8. 8. Problem:-“scrapbooking” is too time intensive-memories are scattered across email, text, chatmessages, photos, physical memorabilia-people want to keep some memories private andothers public
  9. 9. Need-finding : current workaroundsboxes of physical things (“my hope chest of sorts”): ticket stubs, letters, corsages"physical mementos: scrapbooks, photo albums, private &shared journals, quilts"online photos: Facebook photos, Photobucket, Dropbox,"messages: Facebook / Gchat, email, text messages, blogs,Google docs,  ‘email scrapbooks’, ‘word doc scrapbooks’,‘text message spreadsheets’
  10. 10. Young adults Long-distance Ages 15-30 relationships
  11. 11. Kept is a mobile micro-journal thatallows two people in a relationship tocollaboratively share their thoughts,moments, photos, and other memorieson a joint, private account.
  12. 12. Key Features:
  13. 13. Key Features:joint account
  14. 14. Key Features:joint accountaggregation ofcorrespondence
  15. 15. Key Features:joint accountaggregation ofcorrespondencefully searchable
  16. 16. Key Features:joint accountaggregation ofcorrespondencefully searchablesocial mediaintegration (2-way)
  17. 17. “ Jack Dorsey, Founder of Twitter and Square, on Marketing Strategy: The #1 most important thing is to find the key influencers in your target market, and get them using your product. ” The rest will follow.
  18. 18. Key influencers?-celebrity couples endorsements-relevant communities (relationship advice forums, match.com)-key bloggers
  19. 19. Marketing and Partnership Ideas?-partner with facebook / match.com? -viral story videos-couples incentive??
  20. 20. $3 - $5
  21. 21. $3 - $5freemium / payment?
  22. 22. Competition:
  23. 23. “ Today’s technologies, products, and services do not adequately serve the human need for intimacy and personal connections … ” In 2012, product companies will deliver new products that begin narrowing the social circle and capturing intimacy and authenticity. -Nathan Weyer, Vice President of Business Development at frog
  24. 24. Total Available 160 million Market People in relationships in the U.S. 11.  Pew Internet and American Life Project: http://www.pewinternet.org/Reports/2006/Romance-in-America/Report.aspx U.S. Census: http://www.census.gov/compendia/statab/2012/tables/12s0007.pdf
  25. 25. Total Available 160 million Market Served Available Market 56 million People in relationships in the U.S. with 2 smartphones2. Pew Internet and American Life Project: http://pewinternet.org/Reports/2011/Smartphones/Summary.aspx In-Stat: http://news.cnet.com/8301-13506_3-20095949-17/in-stat-majority-in-u.s-to-have-smartphones-tablets-by-2015/
  26. 26. Total Available 160 million Market Served Available Market 56 million Target Market 14 million 15 - 30 year olds in the U.S. in relationships, who use mobile apps 33. U.S. Census: http://www.census.gov/compendia/statab/2012/tables/12s0007.pdf Pew Internet Life Project : http://PewInternet.org/Reports/2011/Apps-update/Part-1/Who-downloads-apps-to-their-phone.aspx Nielson: http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/state-of-mobile-Q3-2011.pdf
  27. 27. 160 m 160 m 104 m 56 m 20 m 14 m 4 2011 By 20154. Pew Internet Life Project : http://PewInternet.org/Reports/2011/Apps-update/Part-1/Who-downloads-apps-to-their-phone.aspx Nielson: http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2011-Reports/state-of-mobile-Q3-2011.pdf
  28. 28. - global mobile application revenue reached $15 billion in 5 2011 - almost triple that of 2010 5. Walsh 2011 - http://www.mediapost.com/publications/article/143686/
  29. 29. - global mobile application revenue reached $15 billion in 5 2011 - almost triple that of 2010 - the number of applications downloaded is growing exponentially, and will reach a total of 185 billion worldwide by 201455. Walsh 2011 - http://www.mediapost.com/publications/article/143686/
  30. 30. Future Growth Opportunities:location-based content maps integration recommendations
  31. 31. Future Growth Opportunities:location-based content maps integration recommendationspartnerships with local businesses food & entertainment promotions printing bespoke albums
  32. 32. meaningfulconnections
  33. 33. Questions ?
  34. 34. Product: mobile micro-journal for a Recapcouple to keep memories on a joint,private account. "Users: young couples 15-30 withsmartphones"Problem: Current scrapbookingmethods are too time intensive;memories decentralized; privacy isimportant"Distribution: We want to associategetting into a relationship with signingup for Kept."Market Size: By 2015 the number ofpeople in the US that havesmartphones will almost double"Why us: Design + CS team

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