Applied Behavior Design:      3 TIPS to DESIGN FOR ENGAGEMENT      Stanford persuasive technology labA   r wM r ,D v N ,W ...
Stanford persuasive technology labWant the Lab to help you get more boots in the door?Sign up for a free 15 min call @ bit...
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Hr    r 3      w ’v   rPr      v T L bw r        w  -        AT&T ffi     …
C      S      : AT&T S r          S    f r•  New store on campus•  Struggled with bringing in a steady flow of   customers.
I                #1Know your target audience   Understand their wants, needs, habits
W    ’             r         f                 ?Build EMPATHY with your users and customers!
fr       C        S   Where is the one place in a dorm that all  residents will go to at least once a week?Take a moment t...
r r         !So, we told the store that they can reach morestudents (and save $$$) with their flyers ifthey put them up in...
I                #2Build a communityEvery small thing counts! (even if you’re a big franchise)
fr       C      SAT&T is a big franchise, but we took steps tomake it feel part of the community...So we put this banner o...
Every time someone made a BIG purchase, they wouldhave a Polaroid picture taken and put up on the wallNow, people can see ...
W                                            r           ? Social proof: “psychological phenomena where people assume that...
I             #3Don’t underestimate physical changes to your space
fr         C          S      Your store is just like a grocery store.     Put the goods you want to sell at eye level.AT&T...
R1) Understand your customer       Get inside their heads2) Build a community for your customers       Make it social. Let...
N               w            r       ?C             L b!Call US for free help with:     - designing for increased engageme...
I’ C r                           :7        wP r                 v TL b r                           r           (C         ...
I                  S         r         :All symbols courtesy of The Noun Project     thenounproject.com‘Join the Stanford ...
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3 Tips to Design for Engagement

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LEAVE A COMMENT OR QUESTION BELOW and we’ll get back to you within a day!

Want to see what else we’ve been working on this fall? Check out our other slideshares!

3 Principles for Writing Persuasive Emails: http://slidesha.re/persuasivemails
How to Get 1000 People to Your Event: http://slidesha.re/1kEvent
3 Principles to Design for User Experience Offline: http://slidesha.re/offlinedesign
3 Tips to Increase Foot Traffic to Your Store: http://slidesha.re/3tipsfoottraffic
Top 3 Mistakes in Mobile SMS Campaigns: http://slidesha.re/mobilemistakes
Top 10 Lessons from Behavior Design Consulting: http://slidesha.re/bdesignlessons
How to Have More Clients Than You Can Handle: http://slidesha.re/handlingtoomanyclients

Want to learn more about Stanford’s Persuasive Technology Lab? Visit captology.stanford.edu
Want to learn about our mentor BJ Fogg, the father of behavior design? Visit bjfogg.com

Want to learn more about our team? Follow us on Twitter!
Andrew Martin: twitter.com/amartinsu13
David Ngo: twitter.com/dngoo
Nic Chapa: twitter.com/DonMilagro
Nishant Jacob: twitter.com/nishantjacob
Richard Lo: twitter.com/richardjlo
Brandon Kit Ly: twitter.com/BrandonKit
Wesley Leung: twitter.com/wesleyleung

Want to learn more about our mentors? Follow them on Twitter!
BJ Fogg: twitter.com/bjfogg

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3 Tips to Design for Engagement

  1. 1. Applied Behavior Design: 3 TIPS to DESIGN FOR ENGAGEMENT Stanford persuasive technology labA r wM r ,D v N ,W L
  2. 2. Stanford persuasive technology labWant the Lab to help you get more boots in the door?Sign up for a free 15 min call @ bit.ly/slidecalls D v A rw W Hr (f r fr !)
  3. 3. D r w r w r?
  4. 4. D w r r r?
  5. 5. Hr r 3 w ’v rPr v T L bw r w - AT&T ffi …
  6. 6. C S : AT&T S r S f r•  New store on campus•  Struggled with bringing in a steady flow of customers.
  7. 7. I #1Know your target audience Understand their wants, needs, habits
  8. 8. W ’ r f ?Build EMPATHY with your users and customers!
  9. 9. fr C S Where is the one place in a dorm that all residents will go to at least once a week?Take a moment to answer before you move on...
  10. 10. r r !So, we told the store that they can reach morestudents (and save $$$) with their flyers ifthey put them up in the laundry rooms
  11. 11. I #2Build a communityEvery small thing counts! (even if you’re a big franchise)
  12. 12. fr C SAT&T is a big franchise, but we took steps tomake it feel part of the community...So we put this banner on the glass wall of the store
  13. 13. Every time someone made a BIG purchase, they wouldhave a Polaroid picture taken and put up on the wallNow, people can see that their friends shop here too! A visual form of word of mouth marketing
  14. 14. W r ? Social proof: “psychological phenomena where people assume that the action of others is the correct behavior for a situation”A family or friend recommendation is the strongest form ofsocial proof... Why do you think marketers love Facebook?
  15. 15. I #3Don’t underestimate physical changes to your space
  16. 16. fr C S Your store is just like a grocery store. Put the goods you want to sell at eye level.AT&T wanted to sell more phone accessories, but they had them all at foot level! Big no no
  17. 17. R1) Understand your customer Get inside their heads2) Build a community for your customers Make it social. Let them knoW THAT They are not the onlY Customers!3) Make the experience as easy as possible for your customers
  18. 18. N w r ?C L b!Call US for free help with: - designing for increased engagement - designing effective triggers for YOUR PROJECTS - more examples relevant to your industry - the lab’s solutions to your problemsJust fill out this google form, and WE’ll give you a call:bit.ly/slidecallsF w Dr r f Pr v T L b Tw r!BJ F : @b f
  19. 19. I’ C r :7 wP r v TL b r r (C ‘ !) •  3 Principles for Writing Persuasive Emails: –  slidesha.re/spmail •  How to Get 1000 People to Your Event: –  slidesha.re/1kEvent •  3 Tips to Design for Engagement: –  slidesha.re/dengage •  Top 10 Lessons from Behavior Design Consulting: –  slidesha.re/bdesignlessons •  How to Have More Clients Than You Can Handle: –  slidesha.re/2mclient •  Top 3 Mistakes in Mobile SMS Campaigns: –  slidesha.re/bdforsms •  3 Principles to Design for User Experience Offline: –  slidesha.re/offlinedesign
  20. 20. I S r :All symbols courtesy of The Noun Project thenounproject.com‘Join the Stanford Network’ banner courtesy of Brandon Ly Twitter: twitter.com/BrandonKit Design Portfolio: cargocollective.com/bly O r w r r :Nic Chapa, Brandon Ly, NishanT Jacob, Richard Lo (see the slides description for more info!)

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