Mobile first responsive industry sessions

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The slide Deck of a talk introduting and discussing the good and the bad about a mobile first responsive analysis.

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Mobile first responsive industry sessions

  1. 1. INDUSTRY SESSIONS – EDIT 2013/2 ABOUT Alexandre Marreiros What i do: CTO @ Innovagency Technical Trainer, Speaker & Consultant as Self Employee Teacher @ EDIT Software Developer & Architect as Consultant Tech Writer and Reviewer as Self Employee Digital UX Consultant Contacts: amarreiros@innovagency.com / amarreiros@gmail.com @alexmarreiros http://www.linkedin.com/pub/alexandre-marreiros/8/4b8/a21 www.digitalmindignition.com
  2. 2. INDUSTRY SESSIONS – EDIT 2013/2 THE WEB THE INFO DOTS CONECTOR Business Tools Know Data http://blog.infusion-web.fr/
  3. 3. INDUSTRY SESSIONS – EDIT 2013/2 RESPONSIVE DESIGN IS Devices Expectation User’s Solutions
  4. 4. INDUSTRY SESSIONS – EDIT 2013/2 RESPONSIVE IS
  5. 5. INDUSTRY SESSIONS – EDIT 2013/2 RESPONSIVE IS
  6. 6. INDUSTRY SESSIONS – EDIT 2013/2 RESPONSIVE IS A PROCESS
  7. 7. INDUSTRY SESSIONS – EDIT 2013/2 RESPONSIVE PROCESS
  8. 8. INDUSTRY SESSIONS – EDIT 2013/2 RESPONSIVE IS NOT
  9. 9. INDUSTRY SESSIONS – EDIT 2013/2 MOBILE FIRST
  10. 10. MOBILE FIRST INDUSTRY SESSIONS – EDIT 2013/2
  11. 11. MOBILE FIRST INDUSTRY SESSIONS – EDIT 2013/2 Mobile Techinal Features can give us ways to make our site more social and user Focus Content strategy can be adapted to user’s with imediate needs this can represente also a great copy when in the PC Usability will have more atention when thinking mobile first Few noise more focus Tehnical implementation is easy from low resolution to bigger resolutions Design thinking is easy to build from growd up
  12. 12. MOBILE FIRST BUT REMEMBER
  13. 13. INDUSTRY SESSIONS – EDIT 2013/2 MOBILE FIRST BUT Some markets make mobile-first simply unnecessary or unviable. Faster cycles for iterations, testing, and moving toward product-market fit. The web provides a strong foundation to build a brand and harness virality. Mobile can be thought of as an extension, not the foundation.
  14. 14. INDUSTRY SESSIONS – EDIT 2013/2 MOBILE FIRST Helps in the innovation process of the way we do and use web
  15. 15. INDUSTRY SESSIONS – EDIT 2013/2 MOBILE FIRST APPROACH Create a Web Solution to City Discover Tours
  16. 16. INDUSTRY SESSIONS – EDIT 2013/2 MOBILE FIRST APPROACH Normally we think Tour…streets…Monuments...Maps
  17. 17. INDUSTRY SESSIONS – EDIT 2013/2 MOBILE FIRST APPROACH And if I think Mobile? I think Location…being there…Show more about
  18. 18. INDUSTRY SESSIONS – EDIT 2013/2 MOBILE FIRST BRINGS TO WEB MOBILE CAPABILITIES • Device positioning & motion: from an accelerometer • Gyroscope: 360 degrees of motion • Location detection • Multi-touch sensors • Orientation: direction from a digital compass • Video & image: capture/input from a camera • Dual cameras: front and back • Audio: input from a microphone; output to speaker • Device connections: through Bluetooth between devices • Proximity: device closeness to physical objects • Ambient Light: light/dark environment awareness • NFC: Near Field Communications through RFID readers
  19. 19. INDUSTRY SESSIONS – EDIT 2013/2 MOBILE FIRST BRINGS TO WEB MOBILE CAPABILITIES • Content is the UI (the action) • Reduce the distance as much as possible between user & contente • Enable direct manipulation of objects & Content • Guessable, predictable, physical, realistic • Reduce Visuals that are Not Content
  20. 20. INDUSTRY SESSIONS MOBILE FIRST HELPS TO ENABLE WHAT – EDIT 2013/2 MOBILE ANCHIEVE USER INTERACTION EXPECTATIONS
  21. 21. INDUSTRY SESSIONS – EDIT 2013/2 RECAP 1. GROWTH = OPPORTUNITY 2. CONSTRAINTS = FOCUS 3. CAPABILITIES = INNOVATION

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