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Engineers tend to start most of the technology startups. While this gives them an inherent advantage as far as engineering the product goes, it also tends to put them at a disadvantage when it comes to designing (non-technically) and commercializing the product.
This slide deck takes up the key concepts from PdM that apply to startup-mode products. This is not a case for having Product Managers onboard, 80% of the startups don’t need a dedicated PM.
Towards the end, it introduces the funky concept of Product Entropy.