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Mobile Informate<br />Platform For Conducting<br />Surveys on Mobile<br />
What is Mobile Informate?<br />Take our survey & get free vouchers!<br />SMS GET to 54678<br />Text Message<br />Participa...
How It Works<br />
How It Works<br />Surveyor provides the survey brief:<br /><ul><li>Purpose of the survey
Completes to be achieved
TG to be targeted etc.</li></li></ul><li>How It Works<br />The panel is set up to push the<br />surveys to:<br /><ul><li>S...
MI's Panel – Existing / New Recruits</li></li></ul><li>How It Works<br /><ul><li>Surveyor gives the Questionnaire to MI
Alternatively, MI prepares the questionnaire for the Surveyor
The questionnaire is programmed online on the Mobile Informate platform.</li></li></ul><li>How It Works<br />Editing Quest...
How It Works<br />Routing Questions<br />
How It Works<br /><ul><li>Testing is conducted by launching the test version to surveyor’s mobile nos.
Once test is approved, survey is launched to the Panel</li></li></ul><li>How It Works<br />Take our survey & get  gifts!<b...
Interested people have to just SMS the keyword to a number and the survey is automatically SMSed to them</li></li></ul><li...
MI provides the surveyor a detailed report on completion of the survey.
The surveyor can also monitor the progress in real-time through the web interface.</li></li></ul><li>Respondent Survey Exp...
Respondent Survey Experience - WAP<br />Which of the following handset brands have you used?<br />Click<br />Nokia<br />HT...
Survey Key Features<br /><ul><li>Question Types:
Single select</li></ul>Which brand of Jeans have you owned?<br />Killer<br />Levis<br />Levis<br />Pepe<br />Reply with nu...
Survey Key Features<br /><ul><li>Question Types:
Multiple choice</li></ul>Which brand of toothpaste have you used before?<br />Colgate<br />Cibaca<br />Close-up<br />Reply...
Survey Key Features<br />Please enter your favorite tagline into the empty space provided<br /><ul><li>Question Types:
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Mobile Informate - Platform For Conducting Surveys on Mobile

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Mobile Informate allows one to create & deploy surveys to Mobile Phones.
The Surveys can be taken via SMS / WAP.
Panel Response & survey progress can be tracked in real-time, through the online interface.

Published in: Business, Technology
  • Nice presetation easy to follow even for those unfamilar with processes
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Mobile Informate - Platform For Conducting Surveys on Mobile

  1. 1. Mobile Informate<br />Platform For Conducting<br />Surveys on Mobile<br />
  2. 2. What is Mobile Informate?<br />Take our survey & get free vouchers!<br />SMS GET to 54678<br />Text Message<br />Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2<br />WAP<br />SMS<br />
  3. 3. How It Works<br />
  4. 4. How It Works<br />Surveyor provides the survey brief:<br /><ul><li>Purpose of the survey
  5. 5. Completes to be achieved
  6. 6. TG to be targeted etc.</li></li></ul><li>How It Works<br />The panel is set up to push the<br />surveys to:<br /><ul><li>Surveyor's existing DB of clients / Customers
  7. 7. MI's Panel – Existing / New Recruits</li></li></ul><li>How It Works<br /><ul><li>Surveyor gives the Questionnaire to MI
  8. 8. Alternatively, MI prepares the questionnaire for the Surveyor
  9. 9. The questionnaire is programmed online on the Mobile Informate platform.</li></li></ul><li>How It Works<br />Editing Questionnaire<br />
  10. 10. How It Works<br />Routing Questions<br />
  11. 11. How It Works<br /><ul><li>Testing is conducted by launching the test version to surveyor’s mobile nos.
  12. 12. Once test is approved, survey is launched to the Panel</li></li></ul><li>How It Works<br />Take our survey & get gifts!<br />SMS GET to 54678<br /><ul><li>A “Keyword” can be attached to the survey & promoted / advertised for “Pull Surveys”
  13. 13. Interested people have to just SMS the keyword to a number and the survey is automatically SMSed to them</li></li></ul><li>How It Works<br /><ul><li>The survey progress is tracked from the MI platform in real-time.
  14. 14. MI provides the surveyor a detailed report on completion of the survey.
  15. 15. The surveyor can also monitor the progress in real-time through the web interface.</li></li></ul><li>Respondent Survey Experience - SMS<br />To<br />Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2<br />Which mobile handset brands have you used?<br />Nokia<br />HTC<br />Samsung<br />Reply with numbers<br />next to your choice. <br />Eg. 1, 3, 4<br />9731309191<br />1<br />Reply<br />Options<br />Send<br />Options<br />User receives the question as an SMS<br />User Responds<br />User Gets Invite SMS<br />
  16. 16. Respondent Survey Experience - WAP<br />Which of the following handset brands have you used?<br />Click<br />Nokia<br />HTC<br />Sony Ericsson<br />Samsung<br />Next<br />Survey opens in phone browser<br />Link in invite text message<br />
  17. 17. Survey Key Features<br /><ul><li>Question Types:
  18. 18. Single select</li></ul>Which brand of Jeans have you owned?<br />Killer<br />Levis<br />Levis<br />Pepe<br />Reply with numbers <br />next to your choice. <br />Select any one. Eg. 2<br />Which brand of Jeans have you owned?<br /> Killer<br /> Lee<br /> Levis<br />Pepe<br />Reply<br />Back<br />Next<br />SMS Survey<br />WAP Survey<br />
  19. 19. Survey Key Features<br /><ul><li>Question Types:
  20. 20. Multiple choice</li></ul>Which brand of toothpaste have you used before?<br />Colgate<br />Cibaca<br />Close-up<br />Reply with numbers <br />next to your choice. You can <br />select more than one. Eg. <br />1,2,3<br />Which of the following modes of Investments are you currently involved with?<br /> Fixed Deposit<br /> Recurring Deposit<br /> PMS<br /> Mutual Funds<br /> Stocks<br /> Other<br />Reply<br />Back<br />Next<br />SMS Survey<br />WAP Survey<br />
  21. 21. Survey Key Features<br />Please enter your favorite tagline into the empty space provided<br /><ul><li>Question Types:
  22. 22. Open ended questions</li></ul>Which is your favorite tagline?<br />Reply with the name <br />of the brand in less <br />than 160 Characters. <br />Eg. Vodafone<br />Next<br />Reply<br />Back<br />SMS Survey<br />WAP Survey<br />
  23. 23. Survey Key Features<br /><ul><li>Ability to create complex routing and piping conditions
  24. 24. If Q1 = 1 & Q2 = 5, ask Q3
  25. 25. If Q1 = 2 & Q2 ≤ 4, ask Q4</li></li></ul><li>Survey Key Features<br /><ul><li>Quota control for multiple variables</li></ul>Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys. <br />Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys. <br />Reply<br />Back<br />WAP Survey<br />SMS Survey<br />
  26. 26. Functionalities<br /><ul><li>Single choice, multiple choice and open ended questions
  27. 27. Branching and skipping logic
  28. 28. Answer to answer piping
  29. 29. Answer to question piping
  30. 30. Quota control
  31. 31. Response validation
  32. 32. Panel management
  33. 33. Online report access
  34. 34. Sending reminder text message</li></li></ul><li>Case Study<br />* Total duration depends on various factors and can go down or up<br />
  35. 35. amar@mobileinformate.com<br />Mobile :+91 9820680735<br />Office :+91 22 40682822<br />Contact:<br />Informate Mobile Intelligence Pvt. Ltd.<br />517, Palm Spring, 5th Floor,New Link Road, Malad (W),Mumbai - 400064, India.<br />www.informatemi.com<br />www.mobileinformate.com<br />www.cross-tab.com<br />Thank You!<br />

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