Finland – based
Leader in mobile marketplace
Started in 1865 as a paper making company
by Fredrik Idestam and later entered the
business of developing mobile phones
Entered Indian market in 1995
R&D bases in Bangalore and Mumbai,
manufacturing plant in Chennai and design
studio in Bangalore.
The Symbian OS and superior hardware
ensured that Nokia was the market leader
Advent of Apple in the higher end market,
android in the mid-level segment and
Cheaper Chinese manufacturers like ZTE and
Huawei made Nokia lose out on it’s market
The Symbian OS of Nokia had become a
difficult platform for developers to match
android or IOS devices.
Nokia’s inability to match Apple and Android
devices resulting in losing out heavily on
Stressed that the market has changed from
being a battle of devices to a war of
ecosystems, and that Nokia has to decide
how to either build, catalyse or join an
Efforts were being put in the wrong areas.
Stephen Elop had a decision to make for the
new strategy and he chose the more familiar
Microsoft over google’s android.
This would create an unique ecosystem to
compete on equal footing with IOS and