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-Arjun Santosh G
 Finland – based
 Leader in mobile marketplace
 Started in 1865 as a paper making company
by Fredrik Idestam and later ...
 The Symbian OS and superior hardware
ensured that Nokia was the market leader
before 2010
 Advent of Apple in the highe...
 Nokia’s inability to match Apple and Android
devices resulting in losing out heavily on
market share
 Stressed that the...
 Stephen Elop had a decision to make for the
new strategy and he chose the more familiar
Microsoft over google’s android....
Nokia faces it’s toughest challenge in 2012
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Nokia faces it’s toughest challenge in 2012

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Nokia faces it’s toughest challenge in 2012

  1. 1. -Arjun Santosh G
  2. 2.  Finland – based  Leader in mobile marketplace  Started in 1865 as a paper making company by Fredrik Idestam and later entered the business of developing mobile phones  Entered Indian market in 1995  R&D bases in Bangalore and Mumbai, manufacturing plant in Chennai and design studio in Bangalore.
  3. 3.  The Symbian OS and superior hardware ensured that Nokia was the market leader before 2010  Advent of Apple in the higher end market, android in the mid-level segment and Cheaper Chinese manufacturers like ZTE and Huawei made Nokia lose out on it’s market share  The Symbian OS of Nokia had become a difficult platform for developers to match android or IOS devices.
  4. 4.  Nokia’s inability to match Apple and Android devices resulting in losing out heavily on market share  Stressed that the market has changed from being a battle of devices to a war of ecosystems, and that Nokia has to decide how to either build, catalyse or join an ecosystem.  Efforts were being put in the wrong areas.
  5. 5.  Stephen Elop had a decision to make for the new strategy and he chose the more familiar Microsoft over google’s android.  This would create an unique ecosystem to compete on equal footing with IOS and android.

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