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ANDREAS MARKDALEN
PRINCIPAL DIRECTOR AT FROG
@AMARKDALEN
THE 44TH MOVE:
DEEP BLUE, GARRY
KASPAROV AND THE
FUTURE OF DESIGN
WHAT IS THE
FUTURE OF
OUR CRAFT?
“…THE ARTISTIC
CONVICTION OF
DESIGN AND
VISUAL
COMMUNICATION
AS AN EXACT
SCIENCE”
LARS MÜLLER ON THE
WRITINGS OF KARL GERS...
FOOTAGE: EDITS FROM “GAME OVER - KASPAROV AND THE MACHINE” / SOUNDTRACK: ANDREW BAYER “A BRIEF INTERLUDE”
THE RATIONAL,
PRAGMATIC, CALCULATED.
THE INTUITIVE,
UNEXPECTED, POETIC.
DEEP BLUE GARRY KASPAROV
IMG CREDIT: POWWELLIMG CR...
GAME 1
MOVE 44.
GAME 2
MOVE 37.
DEEP BLUE IS LOST AND PLAYS A RANDOM MOVE.
ROOK TO D1. KASPAROV MISINTERPRETS.
DEEP BLUE P...
FOOTAGE: EDITS FROM “GAME OVER - KASPAROV AND THE MACHINE” / SOUNDTRACK: ANDREW BAYER “A BRIEF INTERLUDE”
NOT IF,
BUT WHEN.
THEGRID.IO (LEFT) AND AUTODESK’S DREAMCATCHER (RIGHT)
IMAGE CREDITS: STEPHEN COLES “THE ANATOMY OF TYPE “, STACK OVERFLOW.
“GRID.IO IS A FRAMEWORK THAT GOES BEYOND 

A ONE-TIME...
WHY NOW?


THE 

EVOLUTION OF 

OMNI-CHANNEL
SYSTEM DESIGN
(MULTI TOUCHPOINT
DLS DERIVED FROM CORE
COMPONENTS)

THE 

STANDARDISATI...
IMG CREDIT: LIPSUMGOOGLE MATERIAL DESIGN. ANIMATION (LEFT) BY ESHAN RAHIMI.
THÉODORE CHASSÉRIAU “ALEXIS DE TOCQUEVILLE“ (LEFT) AND CLAUDE MONET “THE PROMENADE WOMAN WITH A PARASOL” (RIGHT)
THE EVOLUTION
OF TECHNOLOGIES
CONTINUOUSLY PUSH
US TO EVOLVE OUR
CRAFT IN NEW
DIRECTIONS.
MOVEMENTS SHAPE COUNTER-MOVEMENT...
1995 1996 1997 1998 1999 2000 2001 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
DE...
GARRY KASPAROV
THE DAWN OF
“ADVANCED DESIGN”
“WE WILL USE MACHINES 

TO ENHANCE TO POWER OF
CREATIVITY’”
+
RAYGUN MAGAZINE BY DAVID CARSON
2012 LONDON OLYMPICS BY WOLFF-OLINS
TAHITI LAMP BY ETTORE SOTTSASS (MEMPHIS GROUP)
“DECORATION CAN 

BE A STATE OF MIND,
AN UNUSUAL
PERCEPTION, A
RITUAL WHISPER.”
ETTORE SOTTSASS
SENSUALITY
AMBIGUITY
CONFUSION
DESIRE
FEAR
HUMOUR
POETRY
WONDER
NOSTALGIA
MELANCHOLY
DREAMING
TENSION
SUSPENSE DESTRUCTION...
frog is a company of Aricent. © 2015 frog design inc.
THANK YOUFOLLOW ME ON TWITTER: @AMARKDALEN
The 44th Move — Deep Blue, Kasparov and the Future of (Visual) Design
The 44th Move — Deep Blue, Kasparov and the Future of (Visual) Design
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The 44th Move — Deep Blue, Kasparov and the Future of (Visual) Design

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Drawing comparison to the world of chess, this talk looks at a possible future evolution in the craft of visual design with the addition of artificial intelligence and automation. Human beings and computers are to work alongside as we enter an era of “Advanced Design”.

Published in: Design
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The 44th Move — Deep Blue, Kasparov and the Future of (Visual) Design

  1. 1. ANDREAS MARKDALEN PRINCIPAL DIRECTOR AT FROG @AMARKDALEN THE 44TH MOVE: DEEP BLUE, GARRY KASPAROV AND THE FUTURE OF DESIGN
  2. 2. WHAT IS THE FUTURE OF OUR CRAFT?
  3. 3. “…THE ARTISTIC CONVICTION OF DESIGN AND VISUAL COMMUNICATION AS AN EXACT SCIENCE” LARS MÜLLER ON THE WRITINGS OF KARL GERSTNER KARL GERSTNER “DESIGNING PROGRAMMES” 1964
  4. 4. FOOTAGE: EDITS FROM “GAME OVER - KASPAROV AND THE MACHINE” / SOUNDTRACK: ANDREW BAYER “A BRIEF INTERLUDE”
  5. 5. THE RATIONAL, PRAGMATIC, CALCULATED. THE INTUITIVE, UNEXPECTED, POETIC. DEEP BLUE GARRY KASPAROV IMG CREDIT: POWWELLIMG CREDIT: KILAVAISH
  6. 6. GAME 1 MOVE 44. GAME 2 MOVE 37. DEEP BLUE IS LOST AND PLAYS A RANDOM MOVE. ROOK TO D1. KASPAROV MISINTERPRETS. DEEP BLUE PLAYS A HUMAN MOVE. BISHOP TO E4. KASPAROV SUSPECTS CHEATING.
  7. 7. FOOTAGE: EDITS FROM “GAME OVER - KASPAROV AND THE MACHINE” / SOUNDTRACK: ANDREW BAYER “A BRIEF INTERLUDE”
  8. 8. NOT IF, BUT WHEN.
  9. 9. THEGRID.IO (LEFT) AND AUTODESK’S DREAMCATCHER (RIGHT)
  10. 10. IMAGE CREDITS: STEPHEN COLES “THE ANATOMY OF TYPE “, STACK OVERFLOW. “GRID.IO IS A FRAMEWORK THAT GOES BEYOND 
 A ONE-TIME SOLUTION” LEIGH TAYLOR OF MEDIUM, WHO HAS SPENT THE PAST TWO YEARS TEACHING A COMPUTER HOW TO DESIGN. FASTCO DESIGN “HOW THE GRID WILL AUTOMATE WEB DESIGN WITHOUT KILLING THE DESIGNER”
  11. 11. WHY NOW?
  12. 12. 
 THE 
 EVOLUTION OF 
 OMNI-CHANNEL SYSTEM DESIGN (MULTI TOUCHPOINT DLS DERIVED FROM CORE COMPONENTS)
 THE 
 STANDARDISATION 
 OF PLATFORM AND OS PATTERNS 
 THE 
 CENTRALISATION 
 OF DESIGN 
 TASTE HUBS (AKA. WHITE MALES OF SAN FRANCISCO RULE THE WORLD) CREDIT: ALPHA UI KIT CREDIT:APPLE & TEEHAN + LAX CREDIT: APPIFY
  13. 13. IMG CREDIT: LIPSUMGOOGLE MATERIAL DESIGN. ANIMATION (LEFT) BY ESHAN RAHIMI.
  14. 14. THÉODORE CHASSÉRIAU “ALEXIS DE TOCQUEVILLE“ (LEFT) AND CLAUDE MONET “THE PROMENADE WOMAN WITH A PARASOL” (RIGHT)
  15. 15. THE EVOLUTION OF TECHNOLOGIES CONTINUOUSLY PUSH US TO EVOLVE OUR CRAFT IN NEW DIRECTIONS. MOVEMENTS SHAPE COUNTER-MOVEMENTS. STAGNATION SPAWNS NEW RADICAL IDEAS.
  16. 16. 1995 1996 1997 1998 1999 2000 2001 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 DEEP BLUE BEATS KASPAROV TODAY LEARNING TO PLAY ALONGSIDE COMPUTERS GLOBAL SPREAD OF TALENT FASTER 
 LEARNING NEW TOOLS FOR VALIDATION UPDATED PROCESSES FOR DECISION-MAKING NEW STYLES OF GAME-PLAY CHESS = DESIGN?
  17. 17. GARRY KASPAROV THE DAWN OF “ADVANCED DESIGN” “WE WILL USE MACHINES 
 TO ENHANCE TO POWER OF CREATIVITY’” +
  18. 18. RAYGUN MAGAZINE BY DAVID CARSON
  19. 19. 2012 LONDON OLYMPICS BY WOLFF-OLINS
  20. 20. TAHITI LAMP BY ETTORE SOTTSASS (MEMPHIS GROUP)
  21. 21. “DECORATION CAN 
 BE A STATE OF MIND, AN UNUSUAL PERCEPTION, A RITUAL WHISPER.” ETTORE SOTTSASS
  22. 22. SENSUALITY AMBIGUITY CONFUSION DESIRE FEAR HUMOUR POETRY WONDER NOSTALGIA MELANCHOLY DREAMING TENSION SUSPENSE DESTRUCTION VIDEO CREDIT: DAVID RUBOTTOM WHAT MAKES US HUMAN?
  23. 23. frog is a company of Aricent. © 2015 frog design inc. THANK YOUFOLLOW ME ON TWITTER: @AMARKDALEN

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