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How Can Communication Media be     Altered for Aging Adults      A Literature Review Presentation      COMM 385-01 Media R...
Aging Adults and CommunicationMedia The current generations of elders along with  previous generations of the aged popula...
Factors to Consider Internet mediums are becoming more popular Today’s aging adults (typically considered age  55+) are ...
Tomorrow’s Generation of Elders Tomorrow’s elders with disabilities will differ  considerably from their predecessors in ...
The Controversy- Background Psychomotor functioning decreases with age  from several possible different conditions. This ...
The Controversy- Question The struggle is in trying to find out if new  technology really will continue to be popular wit...
Conflicting Research “Many studies have found that the elderly tend to  use mass media, especially newspapers and TV,  to...
Altering Visual Media Add a visual interface to use larger type fonts with  higher contrast ratios; most computer operati...
Altering Audio Media When focusing on a senior population research  shows that “Using sounds in the, 5 to 4 kilohertz  ra...
Tips for Altering the Design ofdifferent Media sources Break information into short sections Minimize the use of jargon ...
Tips for Altering DesignContinued Provide text-only versions of multimedia content Minimize scrolling Make it clear how...
Tips for Altering Content for ElderAudiences Limit the number of points you make Put the key message first Keep paragra...
Tips for Altering ContentContinued Address your web users by using “you” Choose words your web users know Define unfami...
So What? How do aging adults use the internet and where  exactly do they get their information? Where will the aging adu...
How can communication media be altered for aging
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How can communication media be altered for aging

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How can communication media be altered for aging

  1. 1. How Can Communication Media be Altered for Aging Adults A Literature Review Presentation COMM 385-01 Media Relations Metropolitan State University Allyson Linden
  2. 2. Aging Adults and CommunicationMedia The current generations of elders along with previous generations of the aged population are considered to be heavy users of traditional “classical” media products, such as television and radio. “Regarding the possession and usage of media technology in the households, elderly (in this case 50+) significantly own fewer up-to-date information, communication and entertainment products such as widescreen TV sets, MP3 players, or computer technology and broadband internet (ACTA 2007).” (Dogruel, 2010)
  3. 3. Factors to Consider Internet mediums are becoming more popular Today’s aging adults (typically considered age 55+) are not familiar with new technology It takes longer for aging adults to learn new technologies
  4. 4. Tomorrow’s Generation of Elders Tomorrow’s elders with disabilities will differ considerably from their predecessors in their use of wireless technologies, including how frequently they use them. In a 2003 study of 665 people with disabilities, 51% of those aged 40-59 years said they used their cell phone every day, while 35% of those 60 or older said that they used their mobile phone only for emergency situations (Mann et. al. 2004).” (Jones, 2010)
  5. 5. The Controversy- Background Psychomotor functioning decreases with age from several possible different conditions. This can make finger movement on a keyboard, gripping a stylus, moving the wrist to manipulate a pointing device and more gross movement such as reaching for a pointing device, or moving a light pen across a monitor with subsequently related elbow and shoulder movement more difficult. (Holley, 2004) “The number of older adults in the United States with arthritis or chronic joint symptoms is expected to reach 41 million by 2030.” (Holley, 2004)
  6. 6. The Controversy- Question The struggle is in trying to find out if new technology really will continue to be popular with baby boomers or if they will encounter the same challenges as their elder predecessors that strongly impacted their abilities to use technology. Will medicine and technology advance together in a way that will prevent aging adults from being limited in their abilities to use technology?
  7. 7. Conflicting Research “Many studies have found that the elderly tend to use mass media, especially newspapers and TV, to a larger degree than younger groups” Older people choose media based on the value of information and not entertainment.  This supports newspapers as the top media source for elders  There is also still a belief that television might be replacing newspapers for elders
  8. 8. Altering Visual Media Add a visual interface to use larger type fonts with higher contrast ratios; most computer operating systems already have this kind of technology. Seniors experience reduced color sensitivity in the range of violets, blues and greens. (Holley, 2004) Avoid using these colors.
  9. 9. Altering Audio Media When focusing on a senior population research shows that “Using sounds in the, 5 to 4 kilohertz range (Willot, 1991) and sounding tones at relatively loud decibel levels should help.” (Holley, 2004) If speech sounds are used in an interface, maintaining mid-frequencies will help the comprehension of older adults. Rate of speech and background noise has a differential effect on older as compared to younger adults.
  10. 10. Tips for Altering the Design ofdifferent Media sources Break information into short sections Minimize the use of jargon and technical terms Use 12- or 14-point type size, and make it easy for users to enlarge text Use high-contrast color combinations Such as black type against a white background Provide a speech function to hear text read aloud
  11. 11. Tips for Altering DesignContinued Provide text-only versions of multimedia content Minimize scrolling Make it clear how the information on the website is organized Keep the website structure simple and straightforward Group related topics visually Write a clear, informative heading for each section
  12. 12. Tips for Altering Content for ElderAudiences Limit the number of points you make Put the key message first Keep paragraphs and sentences short Write in the active voice Write in the positive Be direct Give specific instructions If the instructions have more than one step, number them
  13. 13. Tips for Altering ContentContinued Address your web users by using “you” Choose words your web users know Define unfamiliar terms Provide summary information Avoid using italics Put all text in uppercase and lowercase letters; never use all capitals.
  14. 14. So What? How do aging adults use the internet and where exactly do they get their information? Where will the aging adults of tomorrow get their information? Will they become accustomed to social media and follow news on Twitter or Facebook?  Let’s be honest Facebook is not exactly user- friendly for seniors but could we get them there?

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