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WordPress in a Time of Crisis

On April 27, 2010, tornadoes ravaged the state of Alabama. In an effort to reunite families with their lost pets, several local Birmingham women involved in animal rescue came together and began a social media campaign. The simplicity of WordPress and its ease of use allowed a site to be created in a very short period of time. It provided emergency information, volunteer coordination, and an organized forum for listings of lost and found animals that was easily accessible. As a result, local shelters were able to distribute pertinent information and lives were saved.

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WordPress in a Time of Crisis

  1. Michelle Amaral, @brainscientist2
  2. Background 4/27 tornadoes in Alabama Idea: reunite lost pets and their families Strategy: utilize power of social mediaAnimals Lost & Found from the Tornadoes in Alabama on 4/27/11
  3. Lost and found pet listings Veterinarians/shelters open w/ electricity Animal sightings Items needed by shelters and citizens Requests to help w/supplies, fostering, volunteers, etc.
  4. Organizing InformationSort lost & foundbased on countyTips on ‘searching foryour pet’What to do if you findan animal
  5. Stories “Gimpy”, Lauren’s lost lab“Grover”, brought to vet by Don Leo
  6. Conclusions / Future DirectionsWordPress is user-friendly for those creating the site aswell as those utilizing the site.WordPress site allowed organization of the information.Update site to include follow up stories of pets reunitedafter the tornadoes as well as current lost and foundsuccess stories.