ZIndex Report for May 2014

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Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90.

We track the ZIndex score for 9 categories - food, beverages, fuel, energy, transport, clothing, telecoms, insurance and property - analysing thousands of social media comments by Irish consumers every day.

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ZIndex Report for May 2014

  1. 1. May 2014 © Cloud90/Amárach Research 2014 An Amárach Research Report In partnership with Cloud90 ZIndex the emotional conversation May 2014 Report © Cloud90/Amárach Research 2014
  2. 2. May 2014 © Cloud90/Amárach Research 2014 ZIndex is the result of a unique research collaboration between Amárach & Cloud90 ZIndex equips Irish marketers and planners with real time insights into Irish consumers About ZIndex Register for weekly updates – link on last page
  3. 3. May 2014 © Cloud90/Amárach Research 2014 Z = P - NZeitgeist Consumer Index (ZIndex) = balance of positive and negative sentiment about products, services, brands, sectors, categories & competitors
  4. 4. May 2014 © Cloud90/Amárach Research 2014 ZIndex
  5. 5. May 2014 © Cloud90/Amárach Research 2014 food beverages insurance fuel clothing energy property telecoms transport ZIndex Sectors
  6. 6. May 2014 © Cloud90/Amárach Research 2014 Welcome to the May 2014 edition of ZIndex – our monthly look at the social conversation about brands and sectors Overall we’re seeing a steady improvement in the ZIndex score suggesting a better outlook for consumer spending The ZIndex for Beverages turned positive for the first time, providing a seasonal fillip to the drinks sector no doubt What’s the Buzz? Most of the social conversation remains focused on Property and Telecoms as in the previous month
  7. 7. May 2014 © Cloud90/Amárach Research 2014 -80.0 -60.0 -40.0 -20.0 0.0 20.0 40.0 Week2-Sept-13 Week9-Sept-13 Week16-Sept-13 Week23-Sept-13 Week30-Sept-13 Week7-Oct-13 Week14-Oct-13 Week21-Oct-13 Week28-Oct-13 Week4-Nov-13 Week11-Nov-13 Week18-Nov-13 Week25-Nov-13 Week2-Dec-13 Week9-Dec-13 Week16-Dec-13 Week23-Dec-13 Week30-Dec-13 Week6-Jan-14 Week13-Jan-14 Week20-Jan-14 Week27-Jan-14 Week3-Feb-14 Week10-Feb-14 Week17-Feb-14 Week24-Feb-14 Week3March2014 Week10March2014 Week17March2014 Week24March2014 Week7thApril2014 Week14thApril2014 Week21stapril2014 Week5thMay2014 Week12thMay2014 Week19thMay2014 Weekly ZIndex Sept-May 2014
  8. 8. May 2014 © Cloud90/Amárach Research 2014 Share of Buzz Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr -14 May-14 Beverages 26% 6% 11% 8% 11% 6% 7% 5% Clothing 5% 8% 13% 7% 6% 5% 12% 8% Energy 7% 7% 4% 8% 13% 7% 10% 3% Food 15% 23% 18% 20% 12% 14% 13% 10% Fuel 12% 8% 11% 10% 8% 13% 11% 7% Insurance 6% 10% 9% 15% 9% 7% 9% 4% Property 5% 6% 4% 9% 6% 9% 20% 16% Telecoms 14% 20% 17% 22% 19% 14% 14% 11% Transport 14% 11% 11% 19% 16% 13% 12% 9%
  9. 9. May 2014 © Cloud90/Amárach Research 2014 ZIndex: Food -46 -26 -43 -48 4 -46 -39 -16 -50 -40 -30 -20 -10 0 10 Oct Nov Dec Jan Feb Mar Apr May “Had a bite to eat here last night with Queen Bee. Great food, warm welcome & very reasonable price. We'll be back!” “Price reductions and food shops bring retail sales to 10-year high” “Decade-high jump in retail sales, driven by weather, Easter and food price discounting... “
  10. 10. May 2014 © Cloud90/Amárach Research 2014 ZIndex: Beverages -68 -52 -32 -82 -74 -60 -13 23 -100 -80 -60 -40 -20 0 20 40 Oct Nov Dec Jan Feb Mar Apr May “Still time to pick up a half price Frappuccino at Starbucks, Nutgrove Shopping Centre, 'Happy Hour' offer from...” “Drinking tonnes of water and still dehydrated...drink the juice pay the price” “RT @MCReport: The Labour health blueprint inc: Minimum alcohol price to stop ‘pre-loading’ by young drinkers”
  11. 11. May 2014 © Cloud90/Amárach Research 2014 ZIndex: Clothing “RT @_SecondHandRose: All #vintage clothes are now half price in the shop! Any dealers interested in wholesale amounts get in touch!” “Newlook kids clothes are awesome, always half the price!! Yup get the weird looks to! Not our fault kids now are big” “RT @unreIiabIe: im so jealous of babies they have clear skin and their clothes cost like $2” -41 -43 -21 -38 -48 4 -69 -3 Oct Nov Dec Jan Feb Mar Apr May -80 -70 -60 -50 -40 -30 -20 -10 0 10
  12. 12. May 2014 © Cloud90/Amárach Research 2014 ZIndex: Energy -76 -49 -68 -50 -19 -74 -30 -13 -100 -90 -80 -70 -60 -50 -40 -30 -20 -10 0 Oct Nov Dec Jan Feb Mar Apr May “Visit Stillorgan Decor and learn how we can help you save up to 90% on the cost of your electricity bill...” “RT @SEAI_ie: Power imported through new east-west interconnector has reduced cost of electricity by 9%” “RT @CANWindEnergy: Wind energy is our lowest-cost renewable resource for new electricity generation #windworks “
  13. 13. May 2014 © Cloud90/Amárach Research 2014 ZIndex: Fuel -45 -36 -55 0 -72 -61 -76 -57 -80 -70 -60 -50 -40 -30 -20 -10 0 Oct Nov Dec Jan Feb Mar Apr May “RT @govindajeggy: I'm standing in a petrol forecourt. The price of diesel is SO LOW here it's actually making me quite emotional.” “Irish Car+Travel Magazine: Cost of fuel now lower than in Q1 2013 #SIMI” “Switch to Local Wood Fuel Puts €2.4 Million Back in the Irish Economy”
  14. 14. May 2014 © Cloud90/Amárach Research 2014 ZIndex: Transport “How is it that one way flights are twice the price of an entire return trip? :/ ” “Isn’t it mad how the price of flights go up when there is a sale on. #waitforthesaletoend” “I suspect the cost of flights would negate any potential sales to me.” -40 -31 -64 -46 -7 -41 -44 -50 -70 -60 -50 -40 -30 -20 -10 0 Oct Nov Dec Jan Feb Mar Apr May
  15. 15. May 2014 © Cloud90/Amárach Research 2014 ZIndex: Telecoms “Touch and go? BlackBerry launches low-cost phone in bid to revive sales “ “I have returned to the haven of my own bed and mobile internet that doesn't cost me an arm and a leg” “@internet_org Goal of new Coalition is “to cut the cost of providing mobile Internet services to 1% of its current level in 5 to 10 years"-33 -25 -23 -3 3 -24 -33 -14 -35 -30 -25 -20 -15 -10 -5 0 5 10 Oct Nov Dec Jan Feb Mar Apr May
  16. 16. May 2014 © Cloud90/Amárach Research 2014 ZIndex: Insurance -35 -79 8 2 -57 -36 -60 -43 -100 -80 -60 -40 -20 0 20 Oct Nov Dec Jan Feb Mar Apr May “#PracticeNetNews Insurance market booms as economy improves, says FBD” “Electronic cigarettes can halve the cost of your life insurance. “ “So so good, my car insurance is now half the price because I’m 18 now and have been driving a year :D”
  17. 17. May 2014 © Cloud90/Amárach Research 2014 -17 -24 -13 18 25 -20 -19 -20 -80 -60 -40 -20 0 20 40 Oct Nov Dec Jan Feb Mar Apr May ZIndex: Property “RT @JWKnightFrank: Luxury property price growth weakens in global markets. Jakarta and Dublin boast the biggest increases” “I will stick a further €1 on price of cigarettes, investigate property prices and build more outdoor toilets. Vote for me :)” “I hate hearing people refer to "property price recovery" - as though house prices ought to be insanely high”
  18. 18. May 2014 © Cloud90/Amárach Research 2014 Talk to Cloud90 about your social media monitoring needs in 2014 Talk to Amárach about your social media strategy and research in 2014 Real Time Help Register for free updates – link on next page
  19. 19. May 2014 © Cloud90/Amárach Research 2014 cloud90.ie/cloud90-blog/zeitgeist

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