Invisible Digital IBEC TIF talk March 2014

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Irish consumers spent €385 million online on gifts for Christmas. It's only going to get bigger...

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Invisible Digital IBEC TIF talk March 2014

  1. 1. Invisible Digital © Amárach Research 2014 Invisible Digital an Amárach presentation March 2014
  2. 2. Invisible Digital © Amárach Research 2014 After 5 years of recession, Irish consumers have gone digital, with the result that a growing share of their spending has become ‘invisible’ in the wider economy. It’s only the beginning…
  3. 3. Invisible Digital © Amárach Research 2014 Show Me the Future The Digital Context Showrooming Trends Smart Opportunities
  4. 4. Invisible Digital © Amárach Research 2014 The Digital Context
  5. 5. Invisible Digital © Amárach Research 2014
  6. 6. Invisible Digital © Amárach Research 2014
  7. 7. Invisible Digital © Amárach Research 2014
  8. 8. Invisible Digital © Amárach Research 2014
  9. 9. Invisible Digital © Amárach Research 2014 Christmas 2013 Planned spend on gifts: €485 Actual spend on gifts: €458* * Amárach omnibus January 2014
  10. 10. Invisible Digital © Amárach Research 2014 Digital Christmas 61% bought Christmas gifts online January 2014 omnibus survey of 1,000 adults Average online spend was €219 online spenders also spent €325offline
  11. 11. Invisible Digital © Amárach Research 2014 Digital Share = €385million
  12. 12. Invisible Digital © Amárach Research 2014 Showrooming Trends
  13. 13. Invisible Digital © Amárach Research 2014Source: Liberty Global/UPC surveys of Internet users, 2013 74 58 49 48 45 Poland Ireland Germany Netherlands Belgium % research offline, buy online
  14. 14. Invisible Digital © Amárach Research 2014 Smart Shoppers * Amárach survey of smartphone owners November 2013 49% have used their smartphone to check for lower prices while still in store* 59% have looked at a product in a shop intending to buy it online afterwards
  15. 15. Invisible Digital © Amárach Research 2014 Vulnerable Categories
  16. 16. Invisible Digital © Amárach Research 2014 Making my life easier Making my life harder Google 95% 5% Microsoft 87% 13% Samsung 85% 15% Facebook 84% 16% Apple 81% 19% An Post 73% 27% Supermarkets 71% 29% TV Service Providers 58% 42% Mobile Networks 55% 45% Daily Newspapers 52% 48% Petrol Stations 34% 66% Electricity Providers 33% 67% Banks 24% 76% Government 9% 91% Source: Amárach Research May 2013
  17. 17. Invisible Digital © Amárach Research 2014 Smart Opportunities
  18. 18. Invisible Digital © Amárach Research 2014
  19. 19. Invisible Digital © Amárach Research 2014 e. gerard.oneill@amarach.com t. 01 410 5200 w. www.amarach.com b. www.amarach.com/blog t. twitter.com/AmarachResearch s. slideshare.net/amarach

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