About Mass Communication
• Mass communication is “public communication transmitted electronically
or mechanically.” In this way messages are transmitted or sent to large,
perhaps millions or billions of people spread across the world.
• Mass communication are messages produced by organizations and
distributed to large audiences via technology, such as radio, cable, the
internet, and satellites.
Uses of Mass Communication
• To spread awareness
• Launching a new products
• Increasing sales of existing products
• Increasing customer base
• Economic benefit etc..
Tools of Mass Communications
• Newspaper & journalism
• Wireless comm.
• New media
• Traditional media
• Social networking
Journalism is classified into
two on the basis of media-
Print Journalism and (ii) Electronic (Audio/Visual) Journalism.
• Print Journalism includes newspapers, magazines and journals. In
print journalism one can work as editors, reporters, columnists,
• Electronic journalism includes working for Radio, Television and the
Web. In the web, skilled people are required to maintain sites by
web newspapers (which cater only to the web and do not have print
editions) and popular newspapers and magazines who have their
own web editions. In electronic journalism one can be a reporter,
writer, editor, researcher, correspondent and anchor.
• Mass communication covers a wide area, comprising
of closely related fields of advertisement,
communication and public relations. Almost all kinds
of establishments whether business, government or
political are availing of services, offered by these
industries, therefore an encouraging sign for those
looking ahead to making a career in mass
• In the field of mass comm. one requires a
combination of skills and traits.
• One definitely requires better than average
performance in whatever one does.
• One must have excellent communication
• being a good team player are important,
besides being confident and hardworking.
• Physical stamina and will power count in
favour for jobs in mass communication.
• Anyone who is creative, dynamic,
enterprising and has a flair to project his
ideas, thoughts, observation through
different mediums of communication can
accomodate himself comfortably in this
Why to choose Mass Comm.
• The vast job opportunities thrown by it in different areas like
Newspapers, journals, advertising firms, radio, production houses,
publication houses and Television are enough to fascinate any student
towards taking up this course vis-à-vis others.
• Apart from number of jobs, the challenge, creative satisfaction and good
remuneration package that these jobs are some of the other factors for
the students to move towards it.
• To earn name and fame this is the best field. By taking up professions like
Radio Jockeys or Anchors one can shot to fame instantly.
Advantages of Mass Comm.
It will help you in improving on your communications skills, letting you
know how to communicate in a professional environment, how to
write articles, how to be a better communicator etc.
One get to learn about different industries like advertising and media
One can easily get into a Public Relations jobs or media related jobs
after this degree.
One can concentrate on specific areas like journalism, public relations
and communication by studying Mass Communications
• Courses in mass communication are offered at different levels. One can
opt for a diploma, PG diploma, undergraduate, postgraduate and even
doctoral level programmes.
• The eligibility criteria differ from course to course. For diploma and
undergraduate programs in mass communication, one should have passed
the intermediate exam in any discipline. For PG diploma and postgraduate
degree courses, Bachelor’s degree in any discipline is required, whereas
for doctorate level course, Master’s degree in mass communication is
• When it comes to curriculum, mass communication is a vast area and
hence, covers a lot of aspects of communication. The topics in the courses
vary from field to field.
Jobs in mass comm.
Reporter & correspondents
• Publishing houses
• Radio and Television companies
• Corporate world
• Entertainment industry
• Advertising agencies,
• Government organizations and so on.
So after doing a course in Mass Communication, one can easily get
employment in this industry
Career in journalism
• Career in journalism is a prestigious profession as well as a highly
paid one. Journalist play a major role in the development of nation. It
is through them that we get information about daily happenings in
the society. The purpose of journalism itself is to inform and
interpret, educate and enlighten the people.
• The opportunities for journalists are endless and at the same time
the job has become more challenging, as the new world is proving
the adage that "the pen (and the camera) is mightier than the
sword." Simple reporting of events is no more sufficient, more
specialisation and professionalism in reporting is required.
Journalists specialize in diverse areas, such as politics, finance and
economics, investigation, culture and sports for newspapers and
Career Options in Advertising, Film,
Media & Mass Communication
• Careers in Media
• Careers in Film & TV
• Career as DJ
• Careers in Film Editing
• Career as Cartoonist
• Careers in TV Anchoring
• Careers in Documentary Film Making
• Careers in Sound Engineering
• Careers in Screenplay Writing
• Careers in Publishing
• Careers in Photo Journalism
• Career As Voice-Over Artist
• Career as Video Jockey
• Careers in Video Editing
Scope beyond Mass Comm.
• Publishing & Printing
• Script writing
• Event Management
• Radio Jockeying
• Video Editing
• Video Jockeying
• Print Journalism
• Films - Producers, Actors,
Musicians and Dancers
• Electronic Journalism
• Public Relation
As far as remuneration is concerned it varies from one
area of mass communication to another. However in every
area, it is much dependent on the size of the organisation,
its location combined together with the level of
responsibility and experience of the candidate.
If you are looking for a career in journalism field, your
salary range may depend upon many factors like your
educational qualification, work experience, location, type
of Journalism, talent, Organization.
• Duration of Program: 3 Yrs
• Eligibility: At least 85%aggregate at 10+2 level. (65% for SC/ST)
• Website: www.du.ac.in
• No. of seats- 180
• Course Offered – BA in Journalism
Colleges (English Medium) – Delhi College of Arts & Commerce
Kamala Nehru College
Lady Shriram College for Women
Maharja Agrasen College
Colleges (Hindi Medium) - Aditi Mahavidayalaya
Bhim Rao Ambedkar
SGTB Khalsa College (Evening)
Ram Lal Anand College
Indraprastha College for Women – Delhi University
Duration of Program: 3 Yrs
Eligibility: 65% aggregate at 10+2 level (Only Girls), 60% SC/ST
No. Of Seats: 52.
Course Offered: Bachelor of Mass Media & Mass Communication (BMMMC)
Asian Academy of Film & Television
St. Xaviers College ,Mumbai
Duration of Program: 3 Yrs.
Eligibility: 10+2 with 60% including English, 55% SC/ST
Course Offered: Bachelor of Mass Media (BMM), spl. In Advertising
Guru Gobind Singh Indrapastha Unviversity
Duration of Program: 3 Yrs.
Website – www.ipu.ac.in
Eligibility – 10+2 with 50% including English
No. Of Seats – 940 Seats
Course Offered- Bachelor of Journalism & Mass Communication (BJMC)
• Subject Area
• IPU-CET Subject Area IPU-CET*
Verbal Ability 40
Reasoning & Data Interpretation 40
Business & General Awareness 40
Media Aptitude 30
Test Duration – 2 Hrs.
For Forms Availability – Online
Loyola College, Chennai
St. Xavier’s, Kolkatta
Apeejay Institute of Mass Communication
Asian Academy of Film & Television
Fortune Institute of Communication & Television
PG/MBA in Mass Comm
• Xavier’s, Mumbai
• Asian College of Journalism, Chennai
• Jamia, Delhi
• IIMC, Delhi
• Symbiosis, Pune
• IIJNM, Bangalore
• S. Naidu college, Hyderabad