Agenda Panda Update What is it and the affects of it? Winners and Losers of Panda How to recover from Panda Penguin Update What is it and the affects of it? Sites affected by Penguin How to recover from Penguin Q & A?
What is it and the affects of it? Combined learning from quality raters results and Google’s machine learning algorithm – Panda Update (1st Update 23rd of Feb 2011) Affected up to 12% of search results Panda affected thin content sites, content farms, sites with high ad to content ratio and spammy article sites… Many iterations, latest 3.8 on 25th of June
Losers of Panda Update – Sites Affected Top 10 List of Sites Affected Domain Visibility Index Loss in Google Penalty Reason wisegeek.com 93.3622 Article Site – Spammy ezinearticles.com 58.4273 Article Site – Spammy suite101.com 50.755 Article Site – Spammy hubpages.com 47.7632 Content Farm yourdictionary.com 39.5044 Duplicate Content Software download site with too many ads compare to brothersoft.com 37.6418 content buzzle.com 36.7005 Article Site – Spammy associatedcontent.com 35.7198 Article Site – Spammy Software download site with too many ads compare tofreedownloadscenter.com 27.2522 content essortment.com 23.4146 Article Site – Spammy * Data from Search Engine Land
Winners of Panda Update Top 10 Winners Domain Visibility Index Gained in Google ebay.co.uk 42.06% techcrunch.com 40.72% national-lottery.co.uk 39.50% econsultancy.com 37.09% thisismoney.co.uk 30.13% siteslike.com 25.37% mirror.co.uk 24.87% blogspot.com 22.80% mashable.com 22.61% itv.com 22.38%* Data from Search Engine Land
How to recover from Panda Review your Analytics Isolate the problem Make a strategic plan Get your design and UX in order to provide value to users Too many ads an issue then remove them Start creating relevant Content Send a reconsideration request once everything is cleaned up
What is it and the affects of it? Designed to punish websites that are spamming Google. Over-Optimization Penalty [1st update – April 24th 2012] Keyword stuffing (e.g.: body, alt text images, title tag, url and inbound anchor text) Link Profiles Over Optimization (Anchor text) Manipulative Internal Links Cloaking, “sneaky” redirects or “doorway” pages 3.1% of queries impacted
Sites Affected by Penguin Top 10 List of Sites Affected Domain Visibility Index Loss in Google Great-quotes.com -94,12 Hotelplanner.com -79,03 Hotels-rates.com -72,08 1-love-quotes.com -58,48 Vzw.com -55,07 Shoplocal.com -50,20 Songlyrics.com -50,10 Dslreports.com -49,42 Free-games.net -47,87 Consumeraffairs.com -39,02* Data from Search Metrics
How to recover from Penguin Review your Analytics and Webmaster Tools Investigate what keywords dropped De-optimize the web site Increase quality links to pages Make sure link anchor text is more natural Scale back the internal link anchor text Write better content with proper grammar Add more social elements, i.e. Google+ Sharing Do a site audit to determine problem areas and fix them Once you have done the above, fill out the Reconsideration Request Form through Google