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Hydrogen Fuel Cell Based Backup       Power Systems An Overview of Prospective Markets in India
Intelligent Energy: An IntroductionBased out of Loughborough, UK, Intelligent Energy is a  pioneer and global leader in PE...
Viability of Fuel Cell Technology in theIndian Market Unreliable Power Supply: Power supply in India is prone to frequent...
Advantages of Hydrogen Fuel Cell BasedBackup Power Systems Low Emissions and Carbon Footprint: PEM fuel cells are up  to ...
Target Vertical Markets in India Healthcare : Cleaner, safer, tranquil premises are achieved through low noise and   emis...
Summary of Marketing StrategyIndustry                  Possible Applications Unique Selling Points                 Advanta...
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Ie backup power_ark

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Ie backup power_ark

  1. 1. Hydrogen Fuel Cell Based Backup Power Systems An Overview of Prospective Markets in India
  2. 2. Intelligent Energy: An IntroductionBased out of Loughborough, UK, Intelligent Energy is a pioneer and global leader in PEM Hydrogen Fuel Cell Technology. In tailoring bespoke power systems to a broad range of stationary and mobile applications, the firm offers its clients: Unmatched breadth and depth of expertise, experience and technical knowhow Highly economical and cost-effective solutions Specialization in flexible fuel and hydrogen conversion technology
  3. 3. Viability of Fuel Cell Technology in theIndian Market Unreliable Power Supply: Power supply in India is prone to frequent outages and fluctuations requiring reliable backup and auxiliary power sources Limited Grid Network: Large portions of the rural countryside do not have access to centralized power supply, creating a requirement for distributed power generation solutions Rising Price of Conventional Fuels: Fossil-fuels are expected to become increasingly unaffordable for a majority of its population in the future Increasing Importance of CDM: Exposure to carbon capping regulations abroad, has created a demand for generating Carbon Emission Reduction (CER) credits within India Brand Image: Going ‘Green’ has become a increasingly importance source of brand name and image development for businesses Fiscal Incentive: The Ministry for Renewable Energy has offered a range of subsidies and other fiscal incentives in order to encourage the transition to renewable energy sources
  4. 4. Advantages of Hydrogen Fuel Cell BasedBackup Power Systems Low Emissions and Carbon Footprint: PEM fuel cells are up to twice as efficient as conventional gen-sets, allowing them to deliver significant carbon emission reduction (CER) and cost-saving benefits Flexible Fuel: The technology to convert conventional fossil and bio-fuels to hydrogen at point of use allows for synergy with existing supply infrastructure and eliminates the need for additional capital expenditure Portability: Fuel cell based systems can be scaled down to serve a variety of needs and have a higher energy density and capable of operating in a wide temperature range, making them adaptable to virtually any geographic location High Reliability: Fuel cell based backup power systems have short start-up times and reliable operations, making them suitable as UPS systems for critical equipment Low Profile: Fuel cells offer significant noise and heat reduction benefits over conventional gen-sets, making them ideal for defense applications or where a low noise profile is important
  5. 5. Target Vertical Markets in India Healthcare : Cleaner, safer, tranquil premises are achieved through low noise and emissions while providing reliable backup power to critical equipment and life-support systems Hospitality : Quieter premises with cleaner air quality provide a heightened guest experience while contributing to an improved brand image and generation of CER credits Rural Electrification: Rural India holds a virtually inexhaustible supply of biomass that may be harnessed efficiently using Intelligent Energy’s flexible fuel hydrogen generating technology IT: Increasing reliance on electronic systems will prompt businesses to seek more reliable, long-lasting and quick-responding alternatives to conventional battery-powered CPUs Aviation: A costly carbon tax law imposed by the EU taking effect from Jan1, 2012 will place an emphasis on Indian airlines to generate CER credits to offset costs Defence: Stealth, efficiency and durability advantages make the technology attractive to ground operations that rely on covertness and versatility Railways: Replacement of current diesel-powered APUs on the vast locomotive fleet will allow resiliency against uncertain oil prices and offer truly world-class facilities for premium coaches
  6. 6. Summary of Marketing StrategyIndustry Possible Applications Unique Selling Points AdvantagesHealthcare Stationary backup power Low noise and emissions, Cleaner, safer and quieter systems reliable backup premises; protection of critical equipmentHospitality Stationary backup power Low noise and emissions, Enhanced guest systems reduce d carbon footprint experience, safety and brand imageRural Electrification Stationary and portable Flexible fuel, high efficiency Efficient distributed power systems power generationIT-intensive Businesses Uninterrupted Power Quick start-up, efficient and Reliable and long-lasting Supply (UPS) reliable supply power supplyAviation Stationary backup power Lower CO2 emissions Carbon Emission systems Reduction creditsDefence Portable power supply Low noise and thermal Stealth, versatility systems signature, high efficiency and durabilityRailways Auxiliary Power Units Low noise, price stability Reduction in operational (APUs) cost/ flexibility

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