SOCIAL MEDIA CONTENT
APPROACH

MUST DO STEPS WHILE WRITING CONTENT STRATEGY FOR SOCIAL MEDIA

AMAN RANCHAN

www.amanrancha...
KEY APPROACH

BRAND TRUTH

TARGET TRUTH

BRAND ON
SOCIAL
BRAND ROLE | BRAND ENABLEMENT |
CONTENT BUCKETS
STEP#1

DEFINE BRAND SOCIAL VISION

BRAND to be the BRAND ROLE online, as BRAND
CHARACTERISTIC, offering to the TARGET AUD...
STEP#2

DEFINE ROLE of the BRAND ON SOCIAL

•

To drive engagement around BRAND /PRODUCT /BOTH

•

To drive sales

•

To b...
STEP#3

DEFINE BRAND PERSONALITY

1.DEFINE RELATION SHIP

Relation between brand & Users
eg. Companion, friend, facilitato...
STEP#4

MUST THINK of BRAND ENABLEMENT

Through content & engagement brand will enable users as
•EXPERT IN ..........
•WEL...
STEP#5

PLAN BRAND INTERACTION

Defining the KIND & FREQUENCY of interactions

TOPICAL

FLUID CONTENT

FUNCTIONAL
RECURREN...
THANK YOU
AMAN RANCHAN | www.amanranchan.com
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Social media content approach

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MUST DO STEPS WHILE WRITING CONTENT STRATEGY FOR SOCIAL MEDIA

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Social media content approach

  1. 1. SOCIAL MEDIA CONTENT APPROACH MUST DO STEPS WHILE WRITING CONTENT STRATEGY FOR SOCIAL MEDIA AMAN RANCHAN www.amanranchan.com
  2. 2. KEY APPROACH BRAND TRUTH TARGET TRUTH BRAND ON SOCIAL BRAND ROLE | BRAND ENABLEMENT | CONTENT BUCKETS
  3. 3. STEP#1 DEFINE BRAND SOCIAL VISION BRAND to be the BRAND ROLE online, as BRAND CHARACTERISTIC, offering to the TARGET AUDIENCE the content that engage them around BRANDS KEY PROPOSITION.
  4. 4. STEP#2 DEFINE ROLE of the BRAND ON SOCIAL • To drive engagement around BRAND /PRODUCT /BOTH • To drive sales • To build awareness & reach • To position it as CHARACTERISTIC
  5. 5. STEP#3 DEFINE BRAND PERSONALITY 1.DEFINE RELATION SHIP Relation between brand & Users eg. Companion, friend, facilitator etc 2.KNOW SELF EXPRESSION Brand personality how consumer idealise themselves as eg. Trendy, cool, leader etc
  6. 6. STEP#4 MUST THINK of BRAND ENABLEMENT Through content & engagement brand will enable users as •EXPERT IN .......... •WELL AWARE ABOUT .......... Apart from brand / product awareness
  7. 7. STEP#5 PLAN BRAND INTERACTION Defining the KIND & FREQUENCY of interactions TOPICAL FLUID CONTENT FUNCTIONAL RECURRENT THEME BRAND EXPRESSION CONTENT BUCKETS
  8. 8. THANK YOU AMAN RANCHAN | www.amanranchan.com

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