Social media best practices for staff august 2011


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  • Action – use multimedia to show 2 minute clip to highlight the growth of social media.
  • Trim this clip.
  • Teachers don’t have a clear understanding about district expectations with social networking. Can they “friend” a student? Is there a clear understanding they won’t post negative comments about the school or administration? Should they have photos with them drinking?
  • Action – take a minute and do a search for your name in Google. You may want to add a word such as “Holland” or “teacher” or “blog” (or trouble) to see the links Google will provide. If you’ve searched Google before try searching
  • Internet Safety & Cyberbullying Pennfield High School Andy Mann -
  • Internet Safety & Cyberbullying BACC Staff Presentation Andy Mann -
  • Internet Safety & Cyberbullying BACC Staff Presentation Andy Mann -
  • Internet Safety & Cyberbullying Lakeview MS Staff Presentation Andy Mann -
  • Internet Safety & Cyberbullying Pennfield High School Andy Mann -
  • What is the measuring stick?
  • Internet Safety & Cyberbullying Pennfield High School Andy Mann -
  • Internet Safety & Cyberbullying BACC Staff Presentation Andy Mann -
  • Internet Safety & Cyberbullying Pennfield High School Andy Mann -
  • Internet Safety & Cyberbullying BACC Staff Presentation Andy Mann - Trim video
  • Internet Safety & Cyberbullying BACC Staff Presentation Andy Mann -
  • Action – Discussion Time, talk with a neighbor about your opinion.
  • Internet Safety & Cyberbullying Marshall MS Parents Andy Mann -
  • Social media best practices for staff august 2011

    1. 1. Social Media - Best Practices for School Employees What should school employees be doing about using social media? Created by Andy Mann, Kristin Tank, Stacey Tipler, and Randy Lindquist
    2. 2. Did You Know 2010 – a 2 minute YouTube video about the growth of social media http:// =Z4gt62uAasE
    3. 3. Benefits of Social Media … <ul><li>Parents and students are already using it </li></ul><ul><li>Quick and easy way to share information </li></ul><ul><li>Encourages 2 way dialogue/engagement </li></ul><ul><li>Parents want to be heard, not just told </li></ul><ul><li>Variety of Options: </li></ul><ul><ul><li>District approved Facebook fan page </li></ul></ul><ul><ul><li>Edmodo, a Ning, or Moodle site </li></ul></ul>
    4. 4. Spanish Class – FB Fan Page <ul><li>Open to all </li></ul><ul><li>Events/Calendar </li></ul><ul><li>Customizable </li></ul><ul><li>Insights data </li></ul><ul><li>Sends updates </li></ul><ul><li>Must commit to monitor </li></ul>Friend vs. Group vs. Fan Page
    5. 5. Dangers of Social Media… <ul><li>Blurs the lines between professional and personal relationships </li></ul><ul><li>Do you want students or parents involved in your personal life, seeing what you post publicly to Facebook? </li></ul><ul><ul><li>Details about your family life </li></ul></ul><ul><ul><li>What you did for vacation </li></ul></ul><ul><ul><li>Personal photos </li></ul></ul>
    6. 6. <ul><li>How Can Social Media Impact Your Job? </li></ul>Chicago Tribune Video
    7. 7. <ul><li>The lines between public and private, personal and professional are blurred in the digital world. Where does one world stop and another begin? The truth is there is not a beginning and end. Social media has removed the barriers and thrown both worlds into one. </li></ul><ul><li>What we do online is how others see us: good or bad. </li></ul>
    8. 8. Things to Consider… <ul><li>Posts are usually date/time stamped. </li></ul><ul><ul><li>What will parents say about you posting to a site during the instructional day </li></ul></ul><ul><li>Portland, Oregon Public Schools blocks Facebook </li></ul>Why? “ It can be a huge time waster”
    9. 9. Things to Consider… <ul><li>Should you “friend” a student? </li></ul><ul><li>Should a coach text messages to players? </li></ul><ul><li>Should an employee be disciplined if they post a negative comment about a colleague or student? </li></ul><ul><li>Is it okay for your FB site to include photos of you in a skimpy swim suit? </li></ul>A parent?
    10. 10. Have you searched for your name in Google? Learn what others would find out about you. If you’ve searched Google before try searching
    11. 11. Just a few bits of information <ul><li> and enter your phone number (616) 555-1212. Find map to house </li></ul><ul><li> and enter name and find phone number or reverse lookup; enter phone number and find address. Easily find neighbors </li></ul><ul><li> and enter name and zip code. Find phone number & map to address </li></ul><ul><li>http:// and enter a user name </li></ul>
    12. 12. Michigan Teacher Lost Job <ul><li>First year Bangor, Michigan teacher fired over her comments about a student on Facebook </li></ul><ul><li>“ It wasn't a criminal matter due to her right to express free speech.&quot; &quot;However, it is inappropriate for a person in a position of authority to make remarks such as that about students.” </li></ul> Bangor Police Chief Gary Baker …“ wants to kill the ninth grade flute player who stole the school's $900 dollar piccolo and is denying it.” Reported by WOOD-TV8 in Grand Rapids
    13. 13. What You Say Online Matters My principal is so stupid. Anthony’s parents needs to get him to take a bath. He has BO. My teaching partner is so lazy. There is no way I’m voting yes for the next bond proposal. I really got drunk last night. Now that I’m single again, I’m ready to get back into “action.” “ As an educator, your social network site must represent you in a professional manner.” Becky Rocho, Assistant Superintendent, Calhoun ISD
    14. 14. <ul><li>Cohasset, MA </li></ul><ul><ul><li>Administrator asked to resign over comments made on Facebook regarding the district, parents, and the students. </li></ul></ul>
    15. 15. <ul><li>“ Your Google results are your new resume” </li></ul><ul><li>Once something is online, you can never get it back. </li></ul><ul><li>70% of surveyed HR Staff admit to rejecting a candidate based on his/her online behavior. </li></ul><ul><li>Does your online presence represent you the way you want others to see you? </li></ul>Microsoft Survey as reported in Switched, “70% of Employers Have Rejected Applicants Over Online Info”, January 2010
    16. 16. Facebook Privacy Settings <ul><li>Default Settings </li></ul><ul><li>Google search displays your profile </li></ul><ul><li>Friends of friends can see your relationship status and tagged photos </li></ul><ul><li>Are your friends as careful as you are about who they friend? </li></ul>
    17. 17. Info accessible through your friends … your information is available to applications, games and websites when your friends use them . The more info you share, the more social the experience
    18. 18. Public Search … people who enter your name in a search engine will see a preview of your Facebook profile
    19. 19. Privacy Settings - Tagged Photos If unchecked – photo’s privacy will not be expanded. However, the person who is tagged will be still able to see the photo. Are photos being share without permission? If a friend tags me in a photo – now all my friends can see the photo.
    20. 20. A Shared Photo can Change Your Image Michael Phelps Miley Cyrus
    21. 21. <ul><li>Brownsville Area Schools, Fayette County, PA </li></ul><ul><ul><li>Teacher suspended over picture posted on someone else’s Facebook profile </li></ul></ul>
    22. 22. Disrupting Educational Process <ul><li>The courts have ruled that a school district can discipline employees if their speech, including online postings, distracts from or disrupts the educational process. </li></ul>What is the measuring stick?
    23. 23. Deleted does not mean gone
    24. 25. No matter where you are or what you’re doing. You are always representing your district 24 hours a day – 7 days a week. This includes what you do or say online.
    25. 26. Assume Everyone Will See Everything <ul><li>Nothing on the Internet is private </li></ul><ul><ul><li>An alias provides only minimal protection </li></ul></ul><ul><ul><li>“ Confidential” items may be saved/forwarded </li></ul></ul><ul><ul><li>A photo may be altered and forwarded </li></ul></ul><ul><li>Once online, you can never get it back </li></ul><ul><li>Posts are time/date stamped </li></ul><ul><ul><li>A teacher posted to FB during school day </li></ul></ul><ul><li>Nothing in school is private </li></ul>
    26. 27. Cell Phones Record Teachers <ul><li>Teachers have been recorded without their knowledge and the movies immediately uploaded to YouTube. </li></ul>http:// =N1ZJ6TUrNHQ
    27. 28. Electronic Messages Live Forever <ul><li>Messages live forever… consider the text messages from former Detroit Mayor Kwame Kilpatrick </li></ul><ul><li>Keep all communications professional </li></ul><ul><li>It may be argued, your personal cell phone records could be FOIA’ed if used to communicate with students </li></ul>
    28. 29. Communications - email <ul><li>All work-related email should be done using school email. Do not use personal email </li></ul><ul><li>Your email can be reviewed at anytime </li></ul><ul><li>All communications through school networks are subject to FOIA </li></ul>FOIA
    29. 30. Dangers of Miscommunications <ul><li>Review text messages to be certain auto correct hasn’t changed the meaning of a message </li></ul><ul><li>text groups rather individuals </li></ul><ul><li>You can send text messages from your school email </li></ul>Just got off work lets bang under the stars umm I’ll have porn Yep, I nailed the teacher, nothing back yet
    30. 31. Ontario Takes a Stand <ul><li>Ontario College of Teachers advises not to accept Facebook friend requests from students </li></ul><ul><li>Don’t communicate with students through any personal means: IM, Facebook profiles </li></ul><ul><li>Decline student-initiated friend requests </li></ul><ul><li>Never initiate a friend request with a student </li></ul> When a teacher and a student become friends in an online environment, the dynamic between them is forever changed. An invisible line between professional and personal is crossed…
    31. 32. Declining a Friend Request <ul><li>Thank you for your friend request. I have a routine practice of only sharing information with students or parents through my professional email and web resources. </li></ul><ul><li>If you feel your request is directly related to my professional responsibilities, feel free to use my school email or professional web resources to contact me. </li></ul>
    32. 33. The Moose on the Table <ul><li>Should a teacher accept an invite to “friend” a student on their personal Facebook account? </li></ul>Employees are prohibited from establishing relationships with students that are unprofessional…unprofessional relationships include, but are not limited to: employees fraternizing or communicating with students as if employees and students were peers…
    33. 34. The Front Page “Test” <ul><li>Communications should be able to withstand the “Front Page” test </li></ul><ul><li>Would it be appropriate to have on the front page of the Muskegon Chronicle? </li></ul>
    34. 35. In summary - concerns <ul><li>You are who you are online </li></ul><ul><ul><li>Nothing you do or say online will stay private </li></ul></ul><ul><li>Review your Facebook privacy settings </li></ul><ul><li>Do not “friend” current students/parents using your personal Facebook account </li></ul><ul><li>Communicate with students only through school email and always keep it professional – apply the “ front page ” test </li></ul>
    35. 36. <ul><li>When used appropriately social media can be a powerful tool for building community and communicating and connecting with students and parents </li></ul><ul><ul><li>Approved by district </li></ul></ul><ul><ul><li>Monitored daily </li></ul></ul><ul><ul><li>Regular updates </li></ul></ul>In summary - positives
    36. 37. Thank you for your attention Questions…