Video for PR: Presentation from #SoCon12

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Amani Channel's presentation on Video PR from Socon12.

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Video for PR: Presentation from #SoCon12

  1. 1. Lessons in Video PRSatellite Tours - Web Videos - FB Chats by @AmaniChannel SoCon12
  2. 2. About Amani Channel, MA• Media Educator• Broadcast reporter• Award-winning producer• Social media practitioner• Broadcast PR specialist (KEF Media)
  3. 3. What is Public Relations?@AmaniChannel
  4. 4. Old Definition “Public relations helps an organization and its publics adapt mutually to each other.”@AmaniChannel
  5. 5. My Definition “Public relations is the art of sharing a company, organization, or individual’s story through the media to either mention a specific product, or service, respond to a media inquiry, or mitigate a crisis. “@AmaniChannel
  6. 6. The Power of Video • Age of social video • Quality, unusual, viral content will attract attention • Brands with a strong social footprint can use video to directly engage fans • A visual story or celeb can attract coverage@AmaniChannel
  7. 7. Traditional@AmaniChannel
  8. 8. Online@AmaniChannel
  9. 9. What is Your Story?• Think of creative ways to tell your story w. video• Create content that compliments your brand• Work on your production/on camera skills• It’s a marathon and not a sprint• Share, share, share@AmaniChannel
  10. 10. Broadcast Video PR Tactics • Involves a newsworthy angle, pitching a story, & measuring results • Video News Release (Dead) • B-Roll (Must be visual, creative, different) • Media Tour (Satellite, Radio, Internet)@AmaniChannel
  11. 11. Satellite Media Tour@AmaniChannel
  12. 12. Leveraging Social Media • Multimedia Release • Create videos for your Facebook page • Live Facebook broadcasts@AmaniChannel
  13. 13. Facebook Broadcasts@AmaniChannel
  14. 14. Live Chat Tips • Test, Test, Test • Audio is an important as video • Need a high speed Internet connection • Need to have a system to vet and feed questions@AmaniChannel
  15. 15. Final Thoughts • Video is an effective way to engage, communicate, and build a buzz • Keep videos short • Be creative • Tell stories • It’s not about the brand, it’s about providing quality information to the outlet@AmaniChannel
  16. 16. Lessons in Video PRSatellite Tours - Web Videos - FB Chats by @AmaniChannel SoCon12

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