The Power of  Video <ul><li>www.visualeyemedia.com </li></ul>by Amani Channel
About <ul><li>Amani Channel  </li></ul>Broadcast   Journalist Award-winning Producer/Podcaster   Grad Student Social Media...
Why Video?  Show and Tell  (Sight, Sound, Emotion) Increases Retention & Comprehension Video Can Expedite Buying Decisions...
Why Video? <ul><li>Marketing – Education – Information - Entertainment </li></ul><ul><li>Traditional: Commercials, Sales o...
Benefits Create Conversations Branding Sales
What Type of Video? Commercial  Promotional Testimonial Training Education Recruitment
Create Engaging Video  Succinct  Consistent Identify Your Niche Entertain
Creating Media Understand Your Audience How Can You Provide Helpful Information? How Will Your Media Be Used? R.O.I. Distr...
Process  Pre Production: Planning – Budget - Resouces Production : Lights – Camera - Action Post Production: Editing
Professional  Producer – Develop/Execution Camera/Cameraperson – Capture Visual Elements Editor – Edits Elements Together ...
Professional Services Consultation Script Development/Writer Planning/Site Visit/Schedule Professional Crew Producer/Direc...
User Generated  Producer – Self  Shooter – Self  Editor - Self  Benefit : Affordable - Authentic
MAXIMIZING VIDEO    Inform Educate  Entertain Accessible
Creating An Effective Video    Understand the Audience  Have a Focused, Simple Message  Creative Consult With a Profession...
Marketing Strategies   Video Direct - Mail Video to Specific List Video Direct Response - Video is Mailed After Request Li...
Online Video Distribution   Stream From Website Web Syndication Social Media/Video Sharing Sites Communities: YouTube, Fac...
Final Thoughts Think of Creative Ways to Create Conversations Empower Key Influencers Collaborate With Professional Media ...
Questions? Call or tweet me! 404.213.2121 @visualeyemedia or @urbanreporter www.visualeyemedia.com
Thank You! Amani Channel [email_address] (404) 213-2121
Upcoming SlideShare
Loading in …5
×

The Power of Video

666 views

Published on

Award-winning producer Amani Channel explains why video is so important to your business and online success.

http://www.visualeyemedia.com

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
666
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Power of Video

  1. 1. The Power of Video <ul><li>www.visualeyemedia.com </li></ul>by Amani Channel
  2. 2. About <ul><li>Amani Channel </li></ul>Broadcast Journalist Award-winning Producer/Podcaster Grad Student Social Media Practitioner
  3. 3. Why Video? Show and Tell (Sight, Sound, Emotion) Increases Retention & Comprehension Video Can Expedite Buying Decisions Engaging
  4. 4. Why Video? <ul><li>Marketing – Education – Information - Entertainment </li></ul><ul><li>Traditional: Commercials, Sales or Promo DVD </li></ul><ul><li>New Media: Viral Marketing (sharing), Webmercials, Blogs/Websites, Video Communities </li></ul>
  5. 5. Benefits Create Conversations Branding Sales
  6. 6. What Type of Video? Commercial Promotional Testimonial Training Education Recruitment
  7. 7. Create Engaging Video Succinct Consistent Identify Your Niche Entertain
  8. 8. Creating Media Understand Your Audience How Can You Provide Helpful Information? How Will Your Media Be Used? R.O.I. Distribution?
  9. 9. Process Pre Production: Planning – Budget - Resouces Production : Lights – Camera - Action Post Production: Editing
  10. 10. Professional Producer – Develop/Execution Camera/Cameraperson – Capture Visual Elements Editor – Edits Elements Together Benefit – High Quality Video Audioperson- Capture Audible Elements
  11. 11. Professional Services Consultation Script Development/Writer Planning/Site Visit/Schedule Professional Crew Producer/Director Cameraman – Camera Audio/Light Package - Field Producer Editing – Music, Narrator, Graffx, Audio Sweetening/Color Correction DVD Author/Media File
  12. 12. User Generated Producer – Self Shooter – Self Editor - Self Benefit : Affordable - Authentic
  13. 13. MAXIMIZING VIDEO Inform Educate Entertain Accessible
  14. 14. Creating An Effective Video Understand the Audience Have a Focused, Simple Message Creative Consult With a Professional
  15. 15. Marketing Strategies Video Direct - Mail Video to Specific List Video Direct Response - Video is Mailed After Request Live Presentations - Video is Shared with Group Broadcast – Broadcasted to Mass Audience
  16. 16. Online Video Distribution Stream From Website Web Syndication Social Media/Video Sharing Sites Communities: YouTube, Facebook, Revver, Veoh
  17. 17. Final Thoughts Think of Creative Ways to Create Conversations Empower Key Influencers Collaborate With Professional Media Makers
  18. 18. Questions? Call or tweet me! 404.213.2121 @visualeyemedia or @urbanreporter www.visualeyemedia.com
  19. 19. Thank You! Amani Channel [email_address] (404) 213-2121

×