How Nonprofits Can Maximize Social Media

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Amani Channel's presentation from the 2009 State Humanities Council meeting in Atlanta, Georgia.
http://www.visualeyemedia.com

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How Nonprofits Can Maximize Social Media

  1. 1. Social Media & NonProfits <ul><li>State Humanities Council </li></ul>Prepared by Amani Channel
  2. 2. introduction <ul><li>Broadcast Journalist </li></ul><ul><li>Video Producer </li></ul><ul><li>Social Media Practitioner </li></ul><ul><li>Content Manager for Public Broadcasting Atlanta “Lens on Atlanta” </li></ul>
  3. 3. Social media <ul><li>Collaborative Communication </li></ul><ul><li>Create Online Conversations </li></ul><ul><li>Enhance Brand Presence </li></ul>
  4. 4. How do we Participate? <ul><li>Forums/Message Boards </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Social Networks (Twitter, Facebook, Ning) </li></ul>
  5. 5. benefits <ul><li>Build Relationships </li></ul><ul><li>Transparency </li></ul><ul><li>Media Relations/PR </li></ul><ul><li>Good Will </li></ul><ul><li>Fundraising </li></ul><ul><li>Cost Effective </li></ul>
  6. 6. What is your strategy? <ul><li>Determine Objectives & Goals </li></ul><ul><li>Identify Audience & Key Influencers </li></ul><ul><li>Develop Approach to Engage </li></ul><ul><li>Measure Results </li></ul>
  7. 7. goals <ul><li>Increase Website Interactivity </li></ul><ul><li>Convert Web Visitors to Donors </li></ul><ul><li>Diversify Funding Streams </li></ul><ul><li>Improve SEO </li></ul><ul><li>PR/Marketing </li></ul>
  8. 8. Audience key influencers key influencers <ul><li>Research </li></ul><ul><li>Identify Communities </li></ul><ul><li>Identify Key Influencers </li></ul>
  9. 9. Engage <ul><li>Build Relationships </li></ul><ul><li>Create Conversations </li></ul><ul><li>Amplify Word of Mouth </li></ul>
  10. 10. Measure Results <ul><li>Page Impressions, Visits, Unique Visitors </li></ul><ul><li>Time Spent </li></ul><ul><li>Emails opened, click throughs </li></ul><ul><li>Number of Mentions </li></ul><ul><li>Higher Search Results </li></ul><ul><li>Conversion </li></ul>
  11. 11. S.M.A.R.T. GOALS <ul><li>Specific </li></ul><ul><li>Measurable </li></ul><ul><li>Achievable </li></ul><ul><li>Realistic </li></ul><ul><li>Time-Based </li></ul>
  12. 12. Trends <ul><li>Twitter </li></ul><ul><li>Facebook Groups/Fan Pages </li></ul><ul><li>LinkedIn Profiles/Groups /Questions & Answers </li></ul><ul><li>Web 3.0 - Semantic Web Intelligent Search, Open Applications (www.twine.com) </li></ul>
  13. 13. Future Trends Social media is ever evolving. Content must be optimized to reach your audience. Technology must change with the market.
  14. 14. Resources <ul><li>Commit to strategy. </li></ul><ul><li>Time commitment is dependent on your strategy. </li></ul><ul><li>Must be an active participant. </li></ul>
  15. 15. Summary <ul><li>Social media is an extension of traditional communication. </li></ul><ul><li>You must participate in social media to understand and benefit. </li></ul><ul><li>Have fun and experiment! </li></ul>
  16. 16. Resources <ul><li>www.masternewmedia.com </li></ul><ul><li>www.mashable .com </li></ul><ul><li>www.technorati.com (use the blog search feature) </li></ul>
  17. 17. Get started! <ul><li>Create a blog (personal, or organizational) </li></ul><ul><li>Start a flickr account (share photos of events) </li></ul><ul><li>Use Youtube.com to share videos </li></ul><ul><li>Join www.delicious .com (social bookmarking) </li></ul><ul><li>Create a facebook group for your organization. </li></ul>
  18. 18. Questions/Comments?
  19. 19. Thank you! <ul><li>Special Thanks to Sherry Heyl </li></ul><ul><li>Contact: Amani Channel </li></ul><ul><li>www.visualeyemedia.com www.myurbanreport.com </li></ul><ul><li>[email_address] </li></ul><ul><li>(404) 213-2121 </li></ul><ul><li>twitter @visualeyemedia, @urbanreporter </li></ul>

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