Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Case Method Introduction for Arabic Regionals

279 views

Published on

Introduction for case method teaching and research for Middle-East regionals. If you are interested in more details, drop some lines... -= Amang =-

Published in: Business
  • Be the first to comment

  • Be the first to like this

Case Method Introduction for Arabic Regionals

  1. 1. Business Administration Department, Al Hosn University Middle-East (Arabic) Regionals: Case Method Teaching and Writings Dr. Kim, Song-Kyoo (Amang) Associate Professor / TRIZ Professional Business Administration Department AL HOSN UNIVERSITY Abu Dhabi, United Arab Emirates
  2. 2. 2/92Business Administration Department, Al Hosn University Agenda  Session 1: Case Method Teaching Case method Case method teaching Various case materials  Session 2: Case Writing and Research Case writings Case research Case research practice Overall Summary
  3. 3. 3/92Business Administration Department, Al Hosn University Session 1: Case Method Teaching
  4. 4. 4/92Business Administration Department, Al Hosn University Case Method (1/3)  Teaching approach that uses decision-forcing cases to put students in the role of people who were faced with difficult decisions at sometime in the past.  In sharp contrast to many other teaching methods, it requires that instructors refrain from providing their own opinions about the decisions in question.  The chief task of instructors who use the case method is asking students to devise and defend solutions to the problems at the heart of each case.
  5. 5. 5/92Business Administration Department, Al Hosn University Case Method (2/3)  Case method schools: Harvard: • Harvard Business School. • John F. Kennedy School of Government. University of Western Ontario: • Richard Ivey School of Business. University of Virginia: • Darden School of Business. Asian Institute of Management: • Washington Sycip Graduate School of Business. • Stephen Zuellig Graduate School of Development Management.  Case method schools means the schools of which the teaching method is mainly case discussions.
  6. 6. 6/92Business Administration Department, Al Hosn University Case Method (3/3)  Most of classes are based on the case discussions but it is combinations of other teaching methods: Lectures; Case discussions; Simulations; Group activities;  Advantages of case method: Active learning for realistic situation. Ability to build up the managerial skills. Communication skill practice daily basis.
  7. 7. 7/92Business Administration Department, Al Hosn University Case Method Teachings (1/6) • Learning team • Case preparations Before the class • Course design • Case discussions In the class • Case materials (cases, readings) • Case rooms and multi-purpose rooms Supporting ecosystem
  8. 8. 8/92Business Administration Department, Al Hosn University Case Method Teachings (2/6)  Learning team: The learning team is assigned for class preparations, mostly preparing case discussion. Usually, 4~7 persons for each team and running the study group for preparing the discussions. Diverse and mixture.  Case preparation: Case preparation is the core of the case teaching method. Students learns during their discussion study. Usually, it will take 4.5 hours of the preparation for 1.5 hours class (3 times more).
  9. 9. 9/92Business Administration Department, Al Hosn University Case Method Teachings (3/6)  Typical case discussion scene (AIM)
  10. 10. 10/92Business Administration Department, Al Hosn University Case Method Teachings (4/6)  Case discussion class: The class starts with the proper questions and (mostly) ends with proper questions. Instructor are NOT a lecturer. They are a facilitator. But they should capable to handle unexpected situations. Class participant is the critical for grading (around 20-40%).  Course design: The course is the combination of all teaching methods. The portion of case discussion sessions depends on the subject matters. • Higher portions (60% or more): SM, MM, Leadership, HR • Lower portions (40% ~60%) : OM, QA,
  11. 11. 11/92Business Administration Department, Al Hosn University Case Method Teachings (5/6)  Sample course outline (Operations Management)
  12. 12. 12/92Business Administration Department, Al Hosn University Case Method Teachings (6/6)  Case materials: Case materials could be used various ways. Most typically used for case discussions but it could be used for group activities and/or simulations. Teaching note could be supported by case writer(s) Some of cases are provided without teaching notes.  Sources of case materials: External case banks (HBS, Ivey) Internal case banks (AIM) Case research journals: • Asian Journal of Management Cases (SCOPUS) • Asian Case Research Journal (SCOPUS) • International Journal of Teaching and Case Studies (Cabell)
  13. 13. 13/92Business Administration Department, Al Hosn University Various Case Materials (1/3)  External case bank (http://cb.hbsp.harvard.edu/):  Case research journals
  14. 14. 14/92Business Administration Department, Al Hosn University Various Case Materials (2/3)  Targeting the specific functional skills (Operations): A-CAT Company (AHP) Millennium Printing Process , TN (Process workflow) Merton Truck (Linear Programming)  Targeting to understand markets and trends with open- ended discussions (Technology Management): JenniferSoft Startup Alliance  Targeting for group activities: J.Co Donuts (Lean Service) Beyond Clocky (Systematic Innovation)
  15. 15. 15/92Business Administration Department, Al Hosn University Various Case Materials (3/3)  Case method teaching is usually combined with other teaching method and class materials.  Teaching methods besides case discussion: Lecturing, tutoring Group activity Simulation (Part 1, Part 2)  Other materials for class discussions: News articles Supplementary readings Textbooks Journal articles
  16. 16. 16/92Business Administration Department, Al Hosn University Summary for Session 1  Case method is very practical teaching and learning methodology for building up the managerial skills, especially for MBA students.  Case method is one of pedagogical model for flipping classroom.  There are some weakness of the case method rather than lecturing.  Actual case method classroom is running with various teaching/learning methods even though case discussion has the main portions.  Group activities and simulations are getting more popular rather the traditional case discussion class.
  17. 17. 17/92Business Administration Department, Al Hosn University Session 2: Case Writings and Research
  18. 18. 18/92Business Administration Department, Al Hosn University Case Writings (1/2)  Case study (research): Published format (reports, journal articles) about a person, group, or situation of a real company (firm or organization) that has been studied over time. Case studies could be produced by following a formal research method.  Case writings for the class discussion: Case materials that are suitable for the case discussions. Case materials could be easily transformed the case studies and vice versa. For teaching purposes, the case writings could deal with artificial companies for the specific situations.
  19. 19. 19/92Business Administration Department, Al Hosn University Case Writings (2/2)  Contexts of teaching cases: Case: problems / Teaching note: recommendations.  Contexts for case research: One story from problems and recommendations. Must be based on real companies. Cases, Teaching notes, Supplementary, Teaching case Journal articles (Regular, Case) Case research
  20. 20. 20/92Business Administration Department, Al Hosn University Structure for Case Writings  Case for teachings: Introduction. Market analysis. Company background. (Specific) problems of the company.  Teaching note: Brief summary of the case. Case synopsis. Teaching objective. Teaching plan with case analysis. Teaching suggestion (class building block).
  21. 21. 21/92Business Administration Department, Al Hosn University Case Research Process  General process of case research project: •Target company and objectives •Company agreement •Questionnaire Proposal •Company visits •Interview with key persons (CEO and managers) •Literature review Company study •Provide the draft version for company clearance Case writings (draft version) Company clearance for using cases •Teaching cases (teaching note) •Journal articles •Company report Publish (in public or in private)
  22. 22. 22/92Business Administration Department, Al Hosn University Case Research Practice (1/4)  Target disciplines: Operations Management / Project Management Entrepreneurship (SME) / Technology Management New Product Development/ Supply Chain Management  Target company sets Information Technology/ Software development Startups Classical factory  Regional Area (ASEAN and its dialogue countries) Philippines Korea India
  23. 23. 23/92Business Administration Department, Al Hosn University Case Research Practice (2/4)  List of companies for case research projects: Com2uS*: IT (mobile game) / TM, SM, NPD / Korea Samhan C1*: Factory (bricks) / OM, FM / Korea J.Co Donuts: Fast foods (donuts) / OM (Lean) / Philippines Think & Learn: Service (e-learning) / TM, SME / India Millennium Printing*: Service / OM, SM / Philippines Dong-In Entech*: Factory (bags) / SCM, SM, IB / KR-PH Jennifer Soft*: IT (SW) / SM, OM, TM, SME / KR Startup Alliance*: IT / SM, SME, TM / KR Mand.ro*: IT (3D Printer) / SME, TM / KR B4 Manufacturing*: Factory (Car) / OM, SME / Philippines *) Transformed into the case research journals
  24. 24. 24/92Business Administration Department, Al Hosn University Case Research Practice (3/4)  Innovations and Operations Lab. @ AIM Operating the laboratory for case research. Joint research with graduate students.
  25. 25. 25/92Business Administration Department, Al Hosn University Case Research Practice (4/4)  Selected Case Journals during 2012-2016: Kim, S.-K., “Com2uS Mobile Game Development”, Journal of Information Technology Case and Application Research 16:3-4 (2014), pp 155-167 Kim, S.-K., “The Capacity Decisions of Samhan C1 Brick Manufacturing”, International Journal of Teaching and Case Studies 6:1 (2015), pp 35-43. Kim, S.-K., “Building Up the Startup Ecosystem in Korea”, International Journal of Teaching and Case Studies 6:2 (2015), pp 170-182. Kim, S.-K. and Parmar, V., “Supply Value of Dong-In Entech in Philippines”, Asian Journal of Management Cases 12:2 (2015), pp 164-171. Kim, S.-K., “Lean Initiative Practice for Supplier Developments in Philippines”, International Journal of Lean Six Sigma 6:4 (2015), pp 349- 368. Kim, S.-K., “Openly Innovative Entrepreneurship Practice: Cost-Effective 3D Printing Electronic Prosthetic Hand”, International Journal of Teaching and Case Studies 7:1 (2016), pp. 51-65.
  26. 26. 26/92Business Administration Department, Al Hosn University Overall Summary  Case method teaching: Case method teaching is not just another teaching method. Case method could be the strong value proposition for the middle-east regional business school. Running case discussion class might be hard for Arabic students but it could be the opportunity.  Case research: Internal case research center (and/or case bank) could be established by the university for targeting Arabic regional business. Developing the case research based on Arabic regional contexts could be the unique value proposition.  Both required for the full university supporting.
  27. 27. 27/92Business Administration Department, Al Hosn University Dr. Amang (Song-Kyoo) Kim (s.kim@alhosnu.ae or amang.kim@gmail.com )

×