Share High Level Results49
• 3,587 submissions
• 53% submission rate
• 15% new contacts
• Launched in 3 languages successfully
• Filled a content topic hole
• Email had highest CTR all month
• Launch was delayed 2 days due to approvals
• 3 images made weren’t approved on FB ads
Next Steps & Iterations:
• High new contacts rate means this content does
well with a new audience. Should do more of it.
• Make sure all images have <20% text for
• Test emails to see if the layout we used caused
the high CTR.
Campaign Name: How to Use Social Media For Business
Launch Date: 8/27/15
Goal: 3k leads
Plan far in advance and have a communication plan
Think about promotion as you are creating the main
There are many ways to promote, for a full list of what
we discussed, go here: inbound.org/amanda
Always be measuring and improving!