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Contributions to e-Commerce Venture and Results

A summary of partner contributions to funded e-Commerce venture and results.
by Amanda Tiffany
https://www.linkedin.com/in/amandasabroad
-------------

Member in a partnership who owned marketing campaign strategy, development, implementation, and online community management roles for a funded eCommerce venture.

My contributions to the project's success included website evaluation and customization of WordPress and WooCommerce, graphics, writing content, search engine optimization (SEO), developing the digital marketing strategy, analyzing data to measure KPIs, and creating reports on progress for partners.

To accelerate growth, I shifted my concentration to spreading brand awareness, establishing social network profiles, social media marketing, community engagement, user research, and providing customer support through a variety of mediums.

In eight weeks our performance resulted in $80,000+ in revenue. In that time, 96 product and industry related keywords ranked 1-10 on Google. Organic traffic reached 15,000+ unique visitors a month by month six. Over fifteen months, revenue totaled​ $810,000+.

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Contributions to e-Commerce Venture and Results

  1. 1. e-Commerce Campaign Results Contributions to eCommerce Venture & Results (with cats). Amanda Tiffany
  2. 2. Introduction This presentation is a summary of the process and results of my contributions as a partner in an eCommerce venture. A partner expressed the wish to remain anonymous. Concerning that privacy, I will henceforth refer to said party as a cat. (because it’s funny)
  3. 3. DESCRIPTION Project
  4. 4. Prospective E-COMMERCE WEBSITE partner has a new
  5. 5. the site has had some TRAFFIC & SALES but partners are sought to aid expansion via SEO & MARKETING
  6. 6. We accepted the project
  7. 7. Phase 1 Evaluation & Setup
  8. 8. Evaluation Site has been live 6 months, but not yet indexed within first 50+ pages of Google results No Google Analytics or Webmaster Tools Many products have no description or graphics Thin content/Lorem Ipsum throughout site Broken links, navigation & layout issues Homepage takes 6+ seconds to load No off-site brand presence or social profiles
  9. 9. I can haz m ore traffix now ?
  10. 10. Partner wants to grow ON THE DOUBLE
  11. 11. Customize WordPress Theme Code Install & Configure Plugins Google Analytics Setup Write Product Descriptions Create Visual Content Fix Broken Links & Sitemap SEO Err’day Rich Metadata Competitive Analysis Identify Keyword Opportunities Craft Resourceful Blog Content Create Social Profiles Offer Promotion to Tempt Buyers SOLUTIONS
  12. 12. Services, plugins, and tools used include : ❏ SEOmoz ❏ Amazon Web Services ❏ Google Analytics ❏ Updraft Plus (WP backup plugin) ❏ WordFence (Security plugin) ❏ JetPack (Cache plugin) ❏ SEMrush ❏ PRWeb
  13. 13. PROGRESS Results by Week 8 ______________________________ Fixes Complete Site Indexed 96 Keywords Ranking on Page 1 of Google Promo Offer a Success Traffic & Sales Increase Dramatically Phase 1 Complete
  14. 14. SALES BEFORE CAMPAIGN
  15. 15. SALES AFTER
  16. 16. $82,975.02 Sales Revenue Generated in 8 Weeks
  17. 17. *total revenue generated during first 8 weeks of project
  18. 18. Screenshot of WooCommerce Sales Report in Phase 1 Partner is Pleased
  19. 19. RUNNING START We’re off to a
  20. 20. Phase 2 SEO & Analytics
  21. 21. Now we analyze... Traffic Acquisition Search Queries Clicks & Impressions User Behavior Bounce Rate ...and Optimize Site Performance User Experience Keywords Link Profile Landing Pages
  22. 22. More authoritative content is consistently posted on blog and product reviews are included to boost social proof
  23. 23. Keywords consistently outrank competitor sites
  24. 24. Traffic rapidly increases as the project progresses
  25. 25. But is more traffix more moneys for partners?
  26. 26. YES
  27. 27. TRACKING KPI’S Quantifying Performance
  28. 28. Traffic Comparison At 6 Month Mark
  29. 29. Traffic & Keywords Ranked 1-10 Increase At 6 Month Mark
  30. 30. SALES MONTH 6
  31. 31. $17,709.75 Before Campaign COMPARED TO $66,571.01 Month 6 of Campaign 271.74% Increase
  32. 32. Partner is SPEECHLESS
  33. 33. Phase 3 Multi-Channel & Loyalty
  34. 34. We took the opportunity to become a resource for visitors by consistently adding blog content that would educate, engage, and entertain.
  35. 35. We realized competitors didn’t engage with visitors on their sites, or frequently post on social media.
  36. 36. An active community of product enthusiasts and reviewers existed on social media.
  37. 37. So we decided to take our user engagement strategy to the NEXT LEVEL
  38. 38. Time was dedicated to build a community on the most active network for customers: Facebook. New media uploaded, video campaign created, fans engaged, and contests were held.
  39. 39. We also launched a Mobile SMS campaign using the Twilio API to send customers exclusive discounts, surveys, new product updates, and more
  40. 40. Efforts to engage users won serious loyalty to the brand and a large percentage of fans became repeat customers and advocates.
  41. 41. At the project’s conclusion the site had made $810,037.47 in sales total
  42. 42. Partner remains Pleased
  43. 43. So much more went into this campaign that I had to leave out of this excessively long presentation.
  44. 44. If you want to know more, contact me! https://linkedin.com/in/amandasabroad https://twitter.com/amandasabroad http://amandasabroad.com Amanda Tiffany Digital marketing strategist skilled in driving organic traffic with expertise in SEO and advertising technology.
  45. 45. Thanks for Viewing!

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A summary of partner contributions to funded e-Commerce venture and results. by Amanda Tiffany https://www.linkedin.com/in/amandasabroad ------------- Member in a partnership who owned marketing campaign strategy, development, implementation, and online community management roles for a funded eCommerce venture. My contributions to the project's success included website evaluation and customization of WordPress and WooCommerce, graphics, writing content, search engine optimization (SEO), developing the digital marketing strategy, analyzing data to measure KPIs, and creating reports on progress for partners. To accelerate growth, I shifted my concentration to spreading brand awareness, establishing social network profiles, social media marketing, community engagement, user research, and providing customer support through a variety of mediums. In eight weeks our performance resulted in $80,000+ in revenue. In that time, 96 product and industry related keywords ranked 1-10 on Google. Organic traffic reached 15,000+ unique visitors a month by month six. Over fifteen months, revenue totaled​ $810,000+.

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