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MoSoLo Lunch & Learn

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MoSoLo Lunch & Learn

  1. 1. SoLoMo<br />Lunch and Learn<br />July 28, 2011<br />
  2. 2. What is Location Based Marketing?<br />
  3. 3. Book Definitions<br />“Location-Based Marketing: The Convergence of Social and Mobile”<br />“location-based media delivers content to a users mobile device depending on where they are located.”<br />“Location based marketing is the interaction with customers by their location offering value based opportunities to increases customer loyalty and social sharing in which you can measure.”<br />“A social media marketing strategy focusing on location-based mobile check-in services to bring deals, promotions, coupons, discounts, or specials to customers in real time on their mobile devices.”<br />
  4. 4. Benefits<br />
  5. 5. Cons<br />
  6. 6. Integration<br />
  7. 7. Current State of Lo-Mobile<br />
  8. 8. SoLoMo Landscape<br />Social-Local-MObile<br />
  9. 9.
  10. 10. Examples<br />
  11. 11. Foursquare Campaign<br />
  12. 12. Domino’s Pizza <br />
  13. 13. McDonald’s<br />Foursquare day<br />
  14. 14. REI Ski & Snow Report App<br />
  15. 15. Bluebrain Location Based Album<br />“Ascending the hill toward the Washington Monument, you’ll hear only a cello, then, gradually, violins, a choir, clapping, fireworks and drumbeats will come into the mix as you get closer to the obelisk.”<br />
  16. 16. Coca-Cola Happiness in Numbers<br />Scvngr: location based gaming<br />
  17. 17. Augmented Reality <br />Goldrun augmented reality scavenger campaign <br />
  18. 18. The North Face<br />Placecast’sShopalerts location based sms advertising <br />If near a TNF store:<br />New Items<br />Promotion<br />If near Lake Tahoe:<br />Great biking trail<br />Great swimming spot <br />
  19. 19. Broadcastr Android App<br />Geo-Play talk Radio<br />Hear different stories in different locations as listener moves<br />Geo-examples:<br />NBC: Paris Hilton’s 10 favorite world places<br />Summer Stage concert venues <br />
  20. 20. International: Louis Vuitton for Jiepang<br />
  21. 21. Marc Jacob’s Fashion Victim<br />
  22. 22. Disney’s Mobile Magic <br />
  23. 23. Hoovers: B2B Use of LB App<br />Hoovers near here app<br />
  24. 24. Business Use of LBM<br />LBM can be used to enhance multiple aspects of marketing<br />
  25. 25. Technologies<br />
  26. 26. Foursquare’s New API<br /><ul><li>OAuth2 : usable from pure Javascript
  27. 27. JSON
  28. 28. New envelope for responses
  29. 29. New endpoints : user badges, venue herenow, user venue history, and bundled requests
  30. 30. API Explorer
  31. 31. Palm/Pixie & Android </li></li></ul><li>Apps Built on Foursquare API<br />blackbook<br />Mob zombies<br />grab<br />Yipit & last night’s check-ins<br />Wordpress widget<br />Where do you go?<br />
  32. 32. The Local Forecast: What’s Next?<br />
  33. 33. Potential Apps: Menusquare<br />Eventsquare<br />
  34. 34. Future of the Check-in<br />: In-Venue Features<br />
  35. 35. TAPIN by Ipad<br />
  36. 36. Measuring Political Marketing<br />Foursquare & fb check-in at polls<br />
  37. 37. Gaming Integration<br />My town<br />
  38. 38. Thanks for coming!<br />

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