Monetizing your Blog

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Read more here: http://entrepreneurs.about.com/od/businessideas/fl/Make-Money-Online-with-a-Blog.htm

Strategies for running a profitable blog from Amanda McCormick, About.com Guide to Entrepreneurship. In this live interactive session, we'll cover the following topics: 

Targeting a Profitable Niche: How will you find the right audience for you blog? Ask yourself the right questions, find a profitable niche and tweak your business plan to align better with profit opportunity. 

Getting Set Up: Choose the right blogging platform for you blog. Do you want to use WordPress, Blogger or Tumblr? Are you ready to choose your own host? 

Building a Following: Many bloggers just starting out figuring, if I write about something interesting to me, my blog will naturally find a following. But it takes more than great content to build a following. Email marketing, press, social media and networking all make a huge impact on how many followers you can attract. 

Strategies for Monetizing: Finally, the all-important question of how will you monetize your blog? Ads are a natural first choice, but there are many other opportunities, including information products and affiliate marketing. Many bloggers who make a profit do so by taking a hybrid approach. In this article, we'll look at a number of ways to monetize your blog.

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Monetizing your Blog

  1. 1. entrepreneurs.about.com Monetizing Your Blog Amanda McCormick entrepreneurs.about.com
  2. 2. entrepreneurs.about.com A little bit of background on me. • Working in digital media exclusively since 2007 • I’m the guide to Entrepreneurship on About.com • Have a client-based business where I work with startups, small businesses and nonprofits • My specialities: copywriting for the web, social media, web production, WordPress, email marketing, content marketing. • I blog at Jellybeanboom.com • I teach: mediabistro.com
  3. 3. entrepreneurs.about.com Some common questions about blogging • What should I blog about? • Which platforms are the best -- Tumblr, WordPress, or Blogger? • How do I get people to my blog? • How do I actually make money with this? entrepreneurs.about.com
  4. 4. A few good examples...
  5. 5. marieforleo.com
  6. 6. barkpost.com
  7. 7. brainpickings.org
  8. 8. pinchofyum.com
  9. 9. entrepreneurs.about.com What We’ll Cover Today • Content Planning • Finding & Growing Your Audience • Getting Set Up • Monetizing • Evaluating Your Success
  10. 10. entrepreneurs.about.com What Should I Blog About • Something that you’re an expert in or know a lot about • Something that you can sustain over several years • Something where there is an audience you can grow over time
  11. 11. entrepreneurs.about.com How Do I Know If There’s An Audience? • http://www.google.com/trends/ • Search social networks like Pinterest and Twitter • Look at the competition
  12. 12. Finding Your Content Focus • What is the competition doing? • What topics do you think would be interesting to your audience? • What sort of content is timely • How often can I blog? entrepreneurs.about.com
  13. 13. entrepreneurs.about.com Content Strategy Jeff F: To become strong one needs to exercise an hour a day. Is this true of blogging?
  14. 14. entrepreneurs.about.com Content Strategy Cynthia T: How to get started? What will it cost? Are there any tips on how to get started for free?
  15. 15. entrepreneurs.about.com Getting Set Up
  16. 16. Understand these distinctions! •A “software as a service” platform, a bit like a social network •You are bound by their TOS •Can be a great place to get started with blogging and even sometimes site design •Limited control of the backend -- underlying software is not available to you. •Where developers, designers and advanced users go to use WordPress as the software base of whatever they want to design and develop. •Allows complete customization. •Requires you to “self-host” or bring your own hosting plan WordPress.org
  17. 17. entrepreneurs.about.com WordPress Get a hosting account Buy a domain Install WordPress Start blogging!
  18. 18. entrepreneurs.about.com Monetizing • Advertising/Sponsored Posts • Consulting • Products/Informational Products • Affiliate marketing
  19. 19. entrepreneurs.about.com Advertising
  20. 20. entrepreneurs.about.com brainpickings.org Affiliate Amazon
  21. 21. entrepreneurs.about.com Other Affiliate Programs Linkshare Commission Junction Web hosts Software that you use
  22. 22. entrepreneurs.about.com marieforleo.com Information Products Classes, books, seminars
  23. 23. entrepreneurs.about.com barkpost.com Products
  24. 24. entrepreneurs.about.com pinchofyum.com Combination
  25. 25. entrepreneurs.about.com Growing Your Audience Mary K: What methods other than Twitter and Facebook can I use to get people to my blog?
  26. 26. entrepreneurs.about.com Growing Your Audience • SEO • Guest blogging • Email marketing
  27. 27. entrepreneurs.about.com Evaluating Your Success Revenue Traffic Email Subscribers Social media shares
  28. 28. entrepreneurs.about.com Why Isn’t My Blog Making Money? • Is your blog too general or covering too many subjects? • Have you looked at every possible way to productize your expertise? • Have you explored niche advertising networks and affiliate opportunities? • Are you spending the right amount of time on your blog?
  29. 29. entrepreneurs.about.com Get more help monetizing your blog • Tons of FREE resources at entrepreneurs.about.com • Take my class on Tumblr marketing at mediabistro.com • Visit my blog at jellybeanboom.com

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