Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using Social Media in Your Nonprofit Organization


Published on

  • Be the first to comment

  • Be the first to like this

Using Social Media in Your Nonprofit Organization

  1. 1. Using Social Media in Your Nonprofit Organization
  2. 2. Who I am Amanda O’Brien VP of Marketing, Hall Internet Marketing @hall_web Organizer, Social Media Breakfast Maine #smbme Blogger at large Guiding Stars, PROXI, SocialMediaB2B, amandapants, Hall, SMBME etc.
  3. 3. Lets get right to it…Photo credit:
  4. 4. Conversations happening online What is Social Media? Word of Mouth Marketing with a new twist. Photo credit:
  5. 5. Why did this happen to me? X9,000 Laptop X9,000 Laptop $499.00 $499.00 Seller: cumputerforu Seller: iluvcomputers 99% positive feedback Read 213 reviews of iluvcomputers Features: It is a laptop and it goes wicked fast. You Features: It is a laptop and can type on it and draw on it goes wicked fast. You it and email your friends. can type on it and draw on You can use Facebook it and email your friends. and listen to your illegally You can use Facebook downloaded music too. and listen to your illegally downloaded music too. Buy Now Buy Now
  6. 6. Why did this happen to me?Photo credit:
  7. 7. What does this have to do MY with business? Free powerful marketing This is where your tool you can manage in-customers are spending house Referrals mean more their time than advertisements Tailored specific1 out of every 6 minutes messages, for your Establish trust and thatonline is participating in demographic your are an expert in social networking sites your industry Empathy and caringAmericans use social media more than anything else online mean more than strategy and $$
  8. 8. Most popular Social media sitesSite Monthly Visitors Who are these people?Facebook 750,000,000 EveryoneTwitter 200,000,000 News sharers, mobile usersLinkedIn 100,000,000 Business folks and job seekersMySpace 80,500,000 Young, music loversGoogle+ 32,000,000 Early adopters Article:
  9. 9. Why is it important for you?Ongoing engagement • News • Events • Organization updatesOutreach • Viral nature Photo credit:
  10. 10. Where to start?ComputersNetworksWebsiteBlogEmail Newsletter
  11. 11. Where to start? Know your story • Your voice • What is shareable? • What is not? Have goals Photo credit:
  12. 12. “Youve got to be very careful if you dont know where youre going, because you might not get there.”
  13. 13. You need to know what you want – or you will never get it
  14. 14. Tie social media goals to organizational goals • More website traffic • More donations • More online donations • More volunteers • More media coverage Photo credit:
  15. 15. Things you can measure•Traffic data•Fan/follower data•Interaction data•Content performance Photo credit:
  16. 16. Tools Photo credit:
  17. 17. Photo credit:
  18. 18. Facebook is great:Everyone is there and knows how to use it Very sharable Events Dedicated organization pages
  19. 19. Facebook advanced options:Create a landing tab for fans and non fansUpdate content by regionUse Facebook Analytics to measure engagementUse as your organizationFacebook advertisingHyperAlerts Photo credit:
  20. 20. “Twitter’s a stream. Dip in when you can. Get what you need. Close it and reenter life.” Chris Brogan of Photo credit:
  21. 21. Twitter is great:Users are mobileGreat for meeting peopleFollow by content not networkVery searchable Photo credit:
  22. 22. Twitter for
  23. 23. Twitter advanced options: Use a URL Shortner – Schedule tweets Use hashtags (#) Participate in Tweetchats Use tools – Tweetchat, Hootsuite Use Twitter search (advanced)Photo credit:
  24. 24. Photo credit:
  25. 25. LinkedIn is great: A professional social network Connect with your VIPs Stay in touch when people move Participate in GroupsPhoto credit:
  26. 26. LinkedIn Advanced Optimize your profile LinkedIn AnswersParticipate in groups with links Add applications
  27. 27. A video is worth 1,000,000 words2nd most popular search video annotationsInterview people close to your organizationEmbed on your site and other networks Photo credit:
  28. 28. What else?
  29. 29. Which tools to use•Check with top donators•Volunteers•Friends•Staff What is going to help you achieve your goals?
  30. 30. How much time should it take?You get out what you put inTrack your timeTry one post and one reactions a dayAdd more as you get more comfortable
  31. 31. Should you have multiple accounts or pages?
  32. 32. ContentHardest thing | Editorial Calendar | Mix it up | Say the same thing but different Photo credit:
  33. 33. What content do you already have?What staff and time do you have?What existing campaigns can you tie social media into?Bring it up at staff meetings Photo credit:
  34. 34. Protecting yourorganization,staff,volunteers and more Photo credit:
  35. 35. Social Media policyPhoto credit:
  36. 36. Talk about what could happen first and work backwards Photo credit:
  37. 37. Biggest rules of the road•Add value•Be consistent – not just once a year•Integrate with all your events and marketing•Partner up and promote your network Photo credit:
  38. 38. Recruit more volunteersShare photos | Encourage sharing | Ask for testimonials | Praise Photo credit:
  39. 39. Get more donationsDonate online option | Do a little research | Reward and acknowledge gifts
  40. 40. Resources•501 Mission place•Marc Pitman•Beth Kanter Photo credit:
  41. 41. • Follow: @hall_web @amanda_pants #smbme• Find us on Facebook!• Vision Blog:• Social Media Breakfast Maine:•